Italy Online Automated External Defibrillator (AED) Market Research Report: By Type (Non-Wearable, Wearable), Technology (Fully Automatic, Semi-Automatic), Patient Type (Adult, Pediatric), End User (Pre-Hospital Care and Emergency Medical Service Providers, Public Access Settings, Homecare Settings, Hospitals, Clinics, and Cardiac Centers) - Industry Analysis and Growth Forecast to 2030

Italy Online Automated External Defibrillator (AED) Market Overview

In 2019, the Italian online automated external defibrillator (AED) market size was $1,751.9 thousand, and it is further expected to advance at a CAGR of 3.4% during the forecast period (2020–2030). The key factors driving the Italian online automated external defibrillator industry include the various advantages of online shopping, increasing installation of AEDs at public places, rising prevalence of cardiac diseases, and surging geriatric population in the country.

Segmentation Analysis

Non-Wearable AEDs Held Entire Share in Italy

In the Italian online automated external defibrillator industry, the non-wearable AED category accounted for the entire market share in 2019, on the basis of type. Owing to the non-availability of wearable AEDs at online platforms in Italy, the non-wearable category dominated the market. Apart from not being available online, wearable AEDs require a doctor’s prescription.

Fully Automatic Category To Retain Its Market Dominance during Forecast Period

The fully automatic category is expected to dominate the Italian online automated external defibrillator market in 2030. This is primarily attributed to the advanced applications of fully automatic AEDs, compared to the semi-automatic ones. All AEDs automatically analyze the heart rhythm, to determine if a shock is needed. If a shock is needed, semi-automatic AEDs prompt rescuers to press the button. A fully automatic AED is designed to send a shock automatically, if needed, without the rescuer having to push the button to deliver it. Due to this advanced application, the demand for fully AEDs is increasing in the country.

Adult Category Is Expected To Generate Higher Revenue over Forecast Period

In 2019, on the basis of patient type, the adult category held the dominating share in the Italian online automated external defibrillator market. The category is also projected to witness faster growth, as compared to the pediatric bifurcation, in the coming years. This is mainly ascribed to the fact that the incidence of sudden cardiac arrest (SCA) in the pediatric population is comparatively lower than in the adult population.

Public-Access Settings To Witness Fastest Growth during Forecast Period

Public-access settings are projected to be the fastest-growing end users in the Italian online automated external defibrillator market in the coming years. The increasing adoption of technologically advanced products, surging prevalence of chronic cardiovascular diseases (CVDs), rising number of awareness campaigns and conferences conducted by public and private organizations, and improving healthcare infrastructure are some of the factors contributing to the market growth.

Trends & Drivers

Shifting Focus from Implantable Devices to AEDs Is Key Market Trend

With the rising responsiveness regarding the life-saving potential of AEDs in case of cardiac arrest emergencies, the installation of AED devices is increasing at public places, such as railway stations, schools and colleges, shopping centers, airports, malls, and leisure centers, thereby impacting the Italian online automated external defibrillator market positively. These devices are also known as public-access defibrillators (PADs), as these can be used by anyone during a cardiac arrest emergency. Additionally, several programs, such as the Regional Early Defibrillation Program in Italy, are providing information related to the application of AEDs, apart from working on the installation of AEDs at various public places.

Increasing Installation of AEDs At Public Places

As stated in an article, titled “Survival of Out-of-Hospital Cardiac Arrest by Early Defibrillation in the Sorrento Peninsula,” published by the National Center for Biotechnology Information (NCBI) in 2019, there has been a rise in the installation of AEDs at public places in Italy. The number of AEDs installed at public places in Italy and the number of AEDs sold between 1999 and 2017 was more than 50,000. Hence, the rise in the sales of AEDs in Italy, both through direct and e-commerce channels, is playing a pivotal role in making the products available, which further supports the growth of the online automated external defibrillator market in Italy.

Rising Incidence of Cardiac Diseases Having High Positive Impact on Market

The rising incidence of cardiac diseases plays a significant role in the growth of the online automated external defibrillator market in Italy. The sedentary lifestyle, growing consumption of high-calorie food, smoking habits, and rising obesity incidence have led to the high prevalence of heart-related ailments in people of all ages in the country. According to the World Health Organization (WHO)’s data, coronary heart disease (CHD)-related deaths reached 108,924 or 20.5% of the total deaths in Italy in 2017. The majority of CVD deaths in the country are caused by CHD, followed by stroke and heart failure.

However, a large number of patients are now surviving strokes, with the help of defibrillators available at public places and healthcare settings. These devices are distributed in the country through both offline and online channels.

Italy Online Automated External Defibrillator (AED) Market Report Coverage

Report Attribute	Details
Historical Years	2014-2019
Forecast Years	2020-2030
Base Year (2019) Market Size	$1,751.9 Thousand
Forecast Period CAGR	3.4%
Report Coverage	Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Companies’ Strategic Developments, Product Benchmarking, Company Profiling
Market Size by Segments	Type, Technology, Patient Type, End User
Secondary Sources and References (Partial List)	Centers for Disease Control and Prevention (CDC), Organisation for Economic Co-operation and Development (OECD), World Health Organization (WHO), American Heart Association (AHA), Italian Heart Foundation, Italian Resuscitation Council, Italian Society for Cardiovascular Prevention, European Heart Rhythm Association, European Resuscitation Council

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Launch of New and Modified AEDs Has Become Key Growth Strategy

The Italian online automated external defibrillator market is fragmented in nature, with the presence of market players such as Koninklijke Philips N.V, SCHILLER AG, Nihon Kohden Corporation, Defibtech LLC, Progetti S.r.l., ZOLL Medical Corporation, CU Medical System Inc., Stryker Corporation, and Cardiac Science Corporation.

In recent years, players in the Italian online automated external defibrillator industry have engaged in strategic developments, majorly product launches, in order to stay ahead of their competitors. For instance:

• In April 2019, Stryker Corporation launched the LIFEPAK CR2 defibrillator, which is equipped with the LIFELINKcentral AED program manager. It allows chest compressions to continue during electrocardiogram (ECG) analysis and helps increase the hands-on time, to reduce long pauses in cardiopulmonary resuscitation (CPR), to improve the survival rate. The device received the pre-market approval (PMA) of the Food and Drug Administration (FDA); it was launched in Europe and Canada in 2017 and in Japan in 2018.
• In 2018, AMI Italia Srl launched GEO SAVER AED, thus extending its product portfolio of AEDs. GEO SAVER is a portable AED equipped with a dual-battery powered system that also facilitates ECG streaming in real time.

Some of the Key Market Players in the Italian Online Automated External Defibrillator Market include:

Italy Online Automated External Defibrillator (AED) Market Size Breakdown by Segment

The Italy online automated external defibrillator (AED) market report offers comprehensive market segmentation analysis along with market estimation for the period 2014–2030.

Based on Type

• Non-Wearable
• Wearable

Based on Technology

• Fully Automatic
• Semi-Automatic

Based on Patient Type

• Adult
• Pediatric

Based on End User

• Pre-Hospital Care and Emergency Medical Service (EMS) Providers
• Public Access Settings
• Homecare Settings
• Hospitals, Clinics, and Cardiac Centers