The global IPTV market is projected to generate USD 107,271 million revenue by 2030, advancing at a CAGR of 17.20% during 2022–2030. This is due to the growing interest of telecommunication companies (telcos) and major vendors in IPTV, increasing use of the internet and the advent of mobile content delivery networks (CDNs), and rising demand for HD channels and VoD.
The increasing use of the internet and the advent of mobile CDNs are expected to support the growth of the IPTV market in the coming years. The CDN technology helps users to load websites and download content faster, thereby enhancing their online experience. The players are inclined toward CDN technology owing to the fact that CDNs facilitate higher content availability and result in lower network latency and lower packet loss. The significant rise in online traffic is leading to a surging need for IPTV.
Additionally, the growth in internet video advertising is contributing to the IPTV market growth. Moreover, internet usage is increasing globally, which is leading to an inclination toward convenient TV watching experiences. Furthermore, the populace is shifting from traditional TV watching to internet streaming. In the U.S., Verizon executives have confirmed that the consumer interest in high-speed internet is resulting in growing subscriptions for such services.
The wired category held the larger share, of around 52%, in 2022 owing to the increasing demand for stable broadcasting, better picture quality, reliable networks, and secure connections. However, with technological developments and improvements in online streaming, the interest of the populace is shifting toward wireless means of broadcasting. In addition to eliminating the hassles of cabling, the wireless transmission offers portability. Hence, during the forecast period, the market for the wireless transmission category is expected to witness the higher growth.
Moreover, the smartphones and tablets category contributed the largest revenue in 2022, owing to the heavy usage of smart devices by people. Moreover, this category offer portability, and on-demand broadcasting are beneficial only if the platform is readily available whenever the user desire. Thus, users are increasingly adopting smartphones for program viewing, as these devices offer a convenient program-watching experience. Hence, the category is expected to continue leading the market during the forecast period.
Moreover, the category of nonlinear TV is expected to witness the faster growth during the forecast period. This can be attributed to the high demand for online shows among users for viewing purposes. The user base is showing increased preference toward subscription video-on-demand (SVoD) services. Besides, millennials are increasingly changing their viewing experience from scheduled TV shows to time-shifted programs. With the increasing options of devices and platforms, in addition to easy content access online, nonlinear TV broadcasting is predicted to contribute larger revenue to the market during the forecast period.
Moreover, North America held the largest share, of 36%, in 2022. The region's market share is growing owing to the rapid expansion of OTT platforms and telecom networks as well as the emergence of video streaming. The government's emphasis on the development of LTE and 5G technology fuels regional market expansion.
The major players operating in the global IPTV market are AT&T Inc., Verizon Communications Inc., Telefonaktiebolaget LM Ericsson, Akamai Technologies, Inc., Broadcom Inc., Bharti Airtel Limited, Deutsche Telekom, Matrix Stream Technologies Inc., Cisco Systems Inc., and Huawei Technologies Co. Ltd.