The global IPTV market is projected to reach $98,019.3 million by 2023, progressing at a CAGR of 14.7% during 2018–2023. The rising demand for video on-demand (VoD) services and increasing use of the internet and the advent of mobile content delivery networks (CDN) are the two key factors supporting the growth of the market across the globe.
Insights into market segments
Based on application, the linear TV category held the larger share in the IPTV market in 2017. This can be attributed to the fact that aged TV viewers or the ones who are technically challenged still prefer using traditional platforms for content consumption and also show a little resistance toward understanding and accepting new technologies. Besides, it has been observed that the majority of the people still engage in traditional TV watching with scheduled program broadcasting. However, the nonlinear TV category is projected to witness faster growth during the forecast period, owing to the growing preference of users to pay only for the video content they want to consume and the increasing adoption of digital, on-demand services by the millennials.
Based on transmission method, the wired transmission category generated the higher revenue, of $23,064.8 million, in the IPTV market in 2017, due to the stable link this type of transmission offers. It prevents packet loss and delays if the streamed data is unreliable. A cable, digital subscriber line (DSL), or fiber optic service (FiOS) is observed to be more reliable than a wireless connection.
Market is expected to witness the fastest growth in Asia-Pacific (APAC)
Geographically, APAC is expected to witness the fastest growth in the market during the forecast period. This can be majorly attributed to the growing number of subscribers in the region, increasing use of technologically advanced devices for content consumption, and growing shift from traditional TV watching to on-demand or online show-viewing experience. As regional providers are increasingly focusing on increasing the broadband penetration and improving the infrastructure, the prospects for the IPTV market growth in APAC look bright.
Growing demand for over-the-top (OTT) services is offering immense growth opportunities for the market players
The growing demand for OTT services is expected to support the IPTV market growth in the coming years. Enhanced broadband infrastructure and new video compression technologies are enabling the market players to broadcast live TV signals to varied smart devices and television sets via private broadband networks. Thus, the consumer demand is anticipated to increase with the widening of the digital broadcasting ecosystem. Besides, the changing preference of consumers is giving a rise to stiff competition between cable TV and IPTV providers.
IPTV market competitiveness
The global IPTV market is highly competitive in nature as the number of market players is constantly increasing. Service providers are offering customized services as per customer requirements in order to increase sales. In the recent past, partnerships had been the major activities in the market across the globe. For instance, in January 2018, SK Telecom announced its partnership with Sinclair Broadcast Group for the development of the ATSC 3.0 (next-generation TV standard) platform. The partnership aims to bring innovation to the U.S. broadcasting industry. Starting with the U.S. TV industry, the venture will be expanded to India, where ATSC 3.0-based next-generation broadcasting will be pursued.
Browse report overview with detailed TOC on "Internet Protocol Television (IPTV) Market by Transmission Method (Wired, Wireless), by Offering (Bundled, Standalone), by End User (Residential, Enterprises), by Device Type (Smartphones & Tablets, PC, Smart TV), by Application (Linear Television, Nonlinear Television), by Geography (U.S., Canada, U.K., Sweden, Germany, France, Japan, China, India, Brazil, U.A.E., South Africa) – Global Market Size, Share, Development, Growth, and Demand Forecast, 2013–2023" at:https://www.psmarketresearch.com/market-analysis/internet-protocol-television-market
Furthermore, in December 2017, Verizon Communications Inc., Qualcomm Technologies Inc., and Ericsson collaborated for the frequency division duplexing (FDD) massive multiple-input multiple-output (MIMO) trials with a fully compatible customer device. Massive MIMO will play an important role in the 5G technology and result in single-digit latency and scalability in billions of connections. For the trial, the three companies used Ericsson’s massive MIMO software and hardware and Verizon’s network, along with a mobile test device powered by the Qualcomm Snapdragon 845 mobile processor. The collaboration was to further evolve 4G and set the course for 5G.
Some of the key players operating in the IPTV market are AT&T Inc., Verizon Communications Inc., Orange SA, Deutsche Telekom, Telefonica S.A., SK Telecom, MatrixStream Technologies Inc., Nectro IPTV, Huawei Technologies Co. Ltd., and Foxtel Management Pty Limited.
IPTV Market Segmentation
By Transmission Method
By End User
By Device Type