The global internet protocol television (IPTV) market is projected to generate $98.0 billion by 2023, progressing at a CAGR of 14.7% during 2018–2023. The wired category generated the higher revenue in the market in 2017, based on transmission method. This can be attributed to the strong preference for stable connection and increasing demand for better picture quality, reliable network, and secure connection.
Increasing preference for interactive TV recording services is trending in the market
With the growing digitalization rate, user preferences are increasingly shifting toward interactive TV recording services, such as personal video recorder (PVR), which allows for the recording of a program, to watch it later, as per users’ convenience. PVR systems, which are currently trending in the IPTV market, come under subscriber services, which may or may not demand a fee; these enable activities such as searching desired shows, shopping, and accessing on-demand videos.
Increasing use of the internet and advent of mobile content distributed network (CDN) is accelerating market growth
The increasing use of the internet and the advent of mobile CDNs are expected to support the growth of the IPTV market in the coming years. The CDN technology helps users load websites and download content faster, on smartphones, PCs, and smart TVs, thereby enhancing their online streaming experience. The players are also inclined toward the CDN technology, owing to the fact that CDNs facilitate higher content availability and result in lower network latency and packet loss. Moreover, with the increasing internet penetration, the populace is shifting from traditional TV watching to internet streaming, which is further driving the demand for IPTV across the globe.
Segmentation Analysis of IPTV Market
Geographical Analysis of IPTV Market
Together, North America and Europe accounted for over 60.0% share in the IPTV market in 2017. The strong internet penetration, early introduction and acceptance of the IPTV technology, increasing demand for VoD and associated package services, and a wide user base are the major factors supporting the market growth in these regions. APAC is expected to witness the fastest growth in the market during the forecast period. The rising number of subscribers in the region, increasing use of technologically advanced devices for content consumption, and shift from traditional TV to the on-demand or online show viewing experience are some key factors behind this.
Competitive Landscape of IPTV Market
The global IPTV market is highly competitive, with the presence of a large number of market players. In recent years, the major firms in the industry have taken several strategic measures to strengthen their position. For instance, in February 2017, Verizon Communications Inc. announced the launch of Exponent, a technology and business venture that offers software and internet platforms, to allow carriers across the globe to deploy next-generation solutions, by expanding their big data, artificial intelligence (AI), internet of things (IoT), media service, internet service delivery, and cloud computing and storage capabilities.
Some of the prominent players operating in the IPTV market are SK Telecom Co. Ltd., Orange SA, Deutsche Telekom AG, Telefonica S.A., Verizon Communications Inc., MatrixStream Technologies Inc., Huawei Technologies Co. Ltd., Necro IPTV, and Foxtel Management Pty Limited.