IPTV Market Research Report: By Transmission Method (Wired, Wireless), Offering (Bundled, Standalone), End User (Residential, Enterprises), Device Type (Smartphones & Tablets, PC, Smart TV), Application (Linear Television, Nonlinear Television) - Industry Trends Analysis and Growth Forecast to 2023

Market Outlook

The internet protocol television (IPTV) market size was $43.3 billion in 2017, and it is expected to advance at a CAGR of 14.7% during 2018–2023. The market growth is fueled by the surging interest of telecommunication service providers in IPTV, rising internet penetration, and mounting demand for video-on-demand (VoD) and high-definition (HD) channels.

Geographically, the Asia-Pacific (APAC) region is expected to exhibit the fastest growth in the coming years. This can be attributed to the soaring number of subscribers, escalating use of technologically advanced devices for content consumption, and shift toward the on-demand, or online streaming experience, from traditional TV watching.

Market Dynamics

The booming demand for fiber-to-the-home (FTTH) connections is a key trend in the IPTV industry. FTTH is ideal for IPTV due to the unlimited bandwidth and transmission quality of optical fibers. Additionally, FTTH connections offer a fixed-access platform to deliver high-speed broadband, to provide an enhanced user experience. Owing to these factors, service providers are increasingly providing premium content through FTTH.

The rising interest of telecommunication service providers in IPTV is thus supporting the market growth. Telecommunication firms, such as Vodafone Group PLC, British Telecommunications PLC, and Verizon Communications Inc., are focusing on the introduction of new video services. These enterprises are entering the IPTV market to expand their business owing to the interactive multimedia capabilities of IPTV.

In recent years, key market players have started focusing on the diversification of their revenue streams by providing IPTV, pay TV, and over-the-top (OTT) services, owing to the spurring demand for bundled services. Thus, the emergence of novel technologies and surging customer inclination toward on-demand streaming are projected to create lucrative opportunities for the market players.

Segmentation Analysis

The enterprises category, within the end user segment, is expected to exhibit the faster growth in the coming years. This is because businesses are increasingly adopting IPTV systems to distribute archived and live news, on-demand content, and event information across their corporate network.

In 2017, the smartphones and tablets category generated the highest revenue in the market for IPTV services, under the device type segment. People across the world are increasingly using smartphones and tablets for viewing content owing to the portability and higher convenience of these devices.

In the coming years, the non-linear television category will grow at the faster pace within the application segment, owing to the high demand for online shows from users. Non-linear TV provides convenient viewing options, including OTT, on-demand broadcasting, and time-shifted services.

Geographical Analysis

Geographically, Europe accounted for the highest revenue in the IPTV market in 2017 due to the strong internet penetration, presence of the largest number of subscribers in the world here, high demand for VoD and associated packaged services, and technological advancements. Furthermore, APAC will register the fastest growth in the adoption of the IPTV concept in the foreseeable future.

Competitive Landscape

The global IPTV market is highly competitive, with the presence of a large number of market players. Some of the prominent ones are SK Telecom Co. Ltd., Orange SA, Deutsche Telekom AG, Telefonica S.A., Verizon Communications Inc., MatrixStream Technologies Inc., Huawei Technologies Co. Ltd., Necro IPTV, and Foxtel Management Pty Limited.

Recent Strategic Developments of Major IPTV Market Players

In recent years, the major players in the IPTV market have taken several strategic measures. For instance, in June 2017, Huawei announced the release of 4K ultra-high definition (UHD) video network solutions for multiple-system operators (MSOs), with the demonstration of a 4K UHD video, a 4K multi-screen TV, and converged video delivery of traditional IPTV based on hybrid fiber-coaxial (HFC) networks. The solution covers video operations and delivery platforms, UHD video-bearing platforms, converged-fiber coaxial- access platforms, and video terminals. It helps multiple system operators (MSOs) in the end to end (E2E) IP video evolution meet the consumer demand for UHD and personalized multi-screen videos.

IPTV Market Size Breakdown by Segment

The IPTV Market report offers comprehensive market segmentation analysis along with market estimation for the period 2013–2023.

Based on Transmission Method

• Wired
• Wireless

Based on Offering

• Bundled
• Standalone
• Cooling

Based on End User

• Residential
• Enterprises

Based on Device Type

• Smartphones and tablets
• PC
• Smart TV

Based on Application

• Linear television
• Non-linear television

Geographical Analysis

• North America
  • U.S.
  •  Canada
• Europe
  • U.K.
  • Sweden
  • Germany
  • France
• Asia-Pacific (APAC)
  • China
  • India
  • Japan
• LAMEA
  • Brazil
  • UAE
  • South Africa

Key Questions Addressed/Answered in the Report

• What is the current scenario of the IPTV market?
• What are the historical and present sizes of the categories within the market segments and their future potential?
• What are the major catalysts for the market and their expected impact during the short, medium, and long terms?
• What are the evolving opportunities for the players in the market?
• Which are the key regions from the investment perspective?
• What are the key strategies being adopted by the major players to expand their market share?