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The global internet protocol television (IPTV) market generated revenue of $43.3 billion in 2017, and it is projected to record a CAGR of 14.7% during 2018–2023. The growing interest of telecommunication service providers in IPTV, increasing internet penetration, and rising demand for HD channels and video-on-demand (VoD) are key factors fueling the growth of the market, worldwide.
Among all regions, Asia-Pacific (APAC) is expected to witness the fastest growth in the IPTV market during the forecast period. The rising number of subscribers in the region, increasing use of technologically advanced devices for content consumption, and rapid shift from traditional TV watching to the on-demand or online streaming experience are some key factors driving the market in the region.
Factors Governing IPTV Market
The growing demand for fiber-to-the-home (FTTH) connections is a major trend being observed in the IPTV market. FTTH is observed to be well suited for IPTV, owing to the unlimited bandwidth and transmission quality of optical fiber. FTTH provides a fix access platform, to deliver high-speed broadband, which results in an enhanced user experience. Hence, service providers are increasingly offering premium content via FTTH, so as to ensure a better viewing experience.
The growing interest of telecommunication service providers in IPTV is supporting the growth of the IPTV market. Telecom companies such as Verizon Communications Inc., Vodafone Group PLC, and British Telecommunications PLC are increasingly focusing on introducing new video services. These companies are viewing IPTV as a growth opportunity, owing to its interactive multimedia capabilities. This, in turn, is leading to a stronger base for IPTV services, with all major players competing to maximize their share.
With the increasing demand for bundled services, the key players in the market are increasingly diversifying their revenue streams, by offering IPTV services along with over- -the-top (OTT) and pay TV services. Thus, the emergence of new technologies and growing consumer inclination toward on-demand streaming are expected to generate promising growth opportunities for the players operating in the IPTV market, in the coming years.
IPTV Market Segmentation Analysis
Smartphones and tablets contributed the highest revenue to the IPTV market in 2017, on the basis of device type, owing to the heavy usage of such devices, globally. Smartphones and tablets offer portability, and on-demand broadcasting is beneficial only if the broadcasting service is readily available whenever users desire. People are increasingly adopting smartphones for program viewing, as these devices offer high convenience.
The nonlinear TV category is expected to witness faster growth in the IPTV market during the forecast period, based on application. This can be attributed to the high demand for online shows among users. Moreover, nonlinear TV offers convenient viewing options, including on-demand, OTT, and time-shifted services.
The enterprises category is projected to witness faster growth during the forecast period, as corporate entities are increasingly adopting IPTV systems to distribute on-demand content, event information, and archived and live news, across their corporate network.
Geographical Analysis of IPTV Market
Europe generated the highest revenue in the IPTV market in 2017. The strong internet penetration, highest number of subscriptions across the world, technological advancements, and increasing demand for VoD and associated package services are the key factors supporting the growth of the market in the region. APAC is expected to witness the fastest growth in the market during the forecast period.
Competitive Landscape of IPTV Market
The global IPTV market is highly competitive, with the presence of a large number of market players. Some of the prominent ones are SK Telecom Co. Ltd., Orange SA, Deutsche Telekom AG, Telefonica S.A., Verizon Communications Inc., MatrixStream Technologies Inc., Huawei Technologies Co. Ltd., Necro IPTV, and Foxtel Management Pty Limited.
Recent Strategic Developments of Major IPTV Market Players
In recent years, the major players in the IPTV market have taken several strategic measures. For instance, in June 2017, Huawei announced the release of 4K ultra-high definition (UHD) video network solutions for multiple-system operators (MSOs), with the demonstration of a 4K UHD video, a 4K multi-screen TV, and converged video delivery of traditional IPTV based on hybrid fiber-coaxial (HFC) networks. The solution covers video operations and delivery platforms, UHD video-bearing platforms, converged-fiber coaxial- access platforms, and video terminals. It helps multiple system operators (MSOs) in the end to end (E2E) IP video evolution meet the consumer demand for UHD and personalized multi-screen videos.
IPTV Market Size Breakdown by Segment
The IPTV Market report offers comprehensive market segmentation analysis along with market estimation for the period 2013–2023.
Based on Transmission Method
Based on Offering
Based on End User
Based on Device Type
Based on Application
Key Questions Addressed/Answered in the Report