E-Rickshaw ride hailing service is seen as an economic and quick solution for daily commuters. E-rickshaws are zero tailpipe emission modal option used as first-/last-mile connectivity in cities across India. This three-wheeled electric-powered vehicle is usually expected to complete the value chain of public transport service gaps, for commuters. The average cost per head per km of e-rickshaw service is INR 10. Online aggregators offering three-wheeler sharing services are mostly available all day. The access to the service is also easily attained, as the users can book and locate the e-rickshaw directly from mobile apps. Moreover, the user can book the e-rickshaw ride in the same way as cab-booking depending on the time of the day.
Integration of Technology into E-Rickshaw Ride Hailing Is Key Trend in the India E-Rickshaw and On-Demand Ride Hailing Market
With the arrival of transportation network companies (TNC) in the sector, the India e-rickshaw and on-demand ride hailing market is witnessing the shift toward the integration of mobile technologies like global positioning service (GPS)-enabled apps. It creates viable user experience, by leveraging technology to book rides and ultimately solving major challenges to first-/last mile connectivity.
Environment Protection and Health Concerns Are Giving Boost to the India E-Rickshaw and On-Demand Ride Hailing Market
The rising level of pollution in many cities of India, which has become a serious concern for the government and people, boosts the need of green-technology-powered vehicles for commuting from one place to other within city. In Delhi–NCR, Kolkata, Ahmedabad, Chandigarh, and several other cities, people have more preference for low-speed electric vehicles, especially e-rickshaw, to commute. Hereby, increasing health concerns and several initiatives for environment protection are driving the India e-rickshaw and on-demand ride hailing market.
Geographical Analysis of E-Rickshaw Ride Hailing India E-Rickshaw and On-Demand Ride Hailing Market
The report extensively covers both secondary and primary researches. During primary research, surveys and interview of several stakeholders were conducted. The report tries to touch upon extensive geographical area, covering entire urban framework, that is, tier 1, 2, and 3 cities. The cities covered in tier 1 are Kolkata, Delhi, Mumbai, Ahmedabad, Pune, Bangalore, and Hyderabad; tier 1 category; in tier 2, Jaipur, Lucknow, Bhopal, Nagpur, Chandigarh, Surat, Varanasi, and Ranchi; and in tier-3, Mathura, Bhagalpur, Haridwar, Udaipur, Kharagpur, and Gaya.
Competitive Landscape of India E-Rickshaw and On-Demand Ride Hailing Market
The India e-rickshaw and on-demand ride hailing market is fragmented in nature, characterized by the presence of various domestic players, such as Ola Electric Mobility Pvt. Ltd., SmartE (Treasure Vase Ventures Private Limited), and Oye! Rickshaw (Khati Solutions Private Limited).
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Industry players are consistently focusing on product launches and geographical expansion to remain competitive in the market. For example, in February 2020, Delhi Metro Rail Corporation (DMRC) in partnership with SmartE extended its e-rickshaw services to 12 more metro stations, taking the total number of stations to 29.
Some of the other key players operating in the India e-rickshaw and on-demand ride hailing market are Sheru, e-yAna (VGARCEDO Technologies Private Limited), and Mauto Electric Mobility Pvt Ltd.