The India gensets market is largely being driven by the increasing demand for such equipment from the manufacturing and commercial facilities present in the country. Gensets are required in almost every commercial and industrial facility, in order to provide continuous power, to deal with power cuts, particularly in vital applications, such as the telecom and essential-goods manufacturing facilities. With the increase in foreign direct investments as well as government initiatives, the manufacturing sector in India is witnessing strong growth, which, in turn, is creating a high demand for generators and driving the India gensets market. Due to these factors, the India gensets market is expected to generate $3,006.6 million revenue by 2030, advancing at a CAGR of 13.3% during the forecast period.
The Covid-19 pandemic has negatively affected the market of gensets in India, by temporarily closing down offices and factories, which has further reduced the purchase of this product by state distribution utilities. Additionally, owing to curtail the spread of coronavirus disease in this pandemic situation, a temporary halt in commercial and industrial construction, which will certainly lead to the late completion of construction projects and will affect the gensets market.
Commercial Application To Showcase Highest Demand
The India gensets market is categorized, on the basis of application, into commercial, industrial, and residential. Among these, commercial applications held the largest revenue share in 2019, and the trend is likely to continue in the coming years. This can be ascribed to the high-volume adoption of generators in retail outlets, hospitals, restaurants, malls, telecom towers, and several other commercial establishments.
On the basis of power rating, the market is categorized into below 6 kVA, 6 kVA-10 kVA, 11 kVA-15 kVA, and above 15 kVA gensets, among which the above 15 kVA category held the largest revenue share in 2019. Such generators are suitable for residential societies, restaurants, small-scale industries, and several other applications, to serve the requirement for auxiliary power.
Further, on the basis of commercial users, the market is categorized into retail establishments, offices, telecom towers, hospitals, hotels, restaurants, and others. The telecom towers category held the largest volumetric share in 2019, and the trend is likely to continue during the forecast period, as the demand for backup power in the telecom sector is quite high. Besides, government initiatives including the National Digital Communications Policy are expected to draw investments of nearly $100 billion in the telecom sector by 2022 and facilitate the installation of an additional 100,000 mobile towers, to cater to the requirements of a compounding subscriber base, thus generating a high demand for generators.
Geographically, Uttar Pradesh, Maharashtra, Tamil Nadu, and Andhra Pradesh witnessed the highest demand for gensets in the country in 2019. This can be ascribed to telecom giants, such as Reliance Jio Infocomm Limited and Bharti Airtel, rapidly creating telecom infrastructure in these states.
Product Launch Is Key Strategy Being Adopted by Players in Market
Players involved in the India gensets market are making hefty investments for product development, in order to serve a wider range of industries, thereby gaining a competitive edge in the market. For instance, in April 2018, Caterpillar Inc. announced the introduction of its “Dynamic Gas Blending” dual-fuel technology, as a factory-installed option, for diesel generator sets. This system allows the company’s diesel engines to burn a mixture of diesel and natural gas, and in many cases, decrease the fuel costs by up to $100/MW for each hour of generator set operation, while maintaining optimum diesel engine performance.
In addition, in March 2018, Mahindra South Africa, a subsidiary of Mahindra Powerol Ltd., launched a new range of 250 kVA and 320 kVA diesel gensets at the BAUMA CONEXPO 2018 in South Africa. The gensets are powered by Mahindra mPower series engines. With the addition of these generators, the company now offers a range of 10 kVA to 320 kVA gensets.
The players operating in the India gensets market include Ashok Leyland Ltd., Atlas Copco (India) Ltd., FG Wilson, Cummins India Ltd., Escorts Ltd., Greaves Cotton Ltd., Kirlosker Oil Engines Ltd., Kohler Power India Pvt. Ltd., Mahindra Powerol Ltd., and Perfect Gas Generators.