Home-Use Beauty Devices Market Revenue To Reach $89,535.1 Million by 2030

The global market for home-use beauty devices was worth $9,571.6 million in 2020, and it is expected to reach $89,535.1 million by 2030, growing at a CAGR of 25.1% between 2020 and 2030. The increasing appearance consciousness, surging awareness on beauty devices, rising prevalence of skin diseases, growing geriatric population, rising disposable income, and surging hormonal disorder prevalence are the major factors driving the market growth.

Due to the multiple lockdowns, affected import and export services, stoppage in the functioning of manufacturing facilities, reduced workforce, and other factors, the home-use beauty devices market faced a negative impact of the COVID-19 pandemic in 2020. Raw materials and intermediate goods shipped from various locations were stranded across multiple locations, thereby failing to arrive at their destinations within the specified timeframe. Furthermore, physical stores were barred from operating as a result of the lockdowns, thus causing a shortage in the demand for home-use beauty devices.

Laser/Light Category To Witness Fastest Growth during Forecast Period

The home-use beauty devices market is categorized into laser/light, vibration, radiofrequency (RF) energy, nano-iconic, microneedling, and electroporation, based on technology. Among these, the laser/light category is expected to witness the fastest growth during the forecast period (2021–2030). These devices emit wavelengths of high-energy light, which focus on a particular skin condition or disorder and create heat energy to destroy diseased cells. This helps in the improvement of the overall skin condition of patients.

The market is categorized into hair removal, cleansing, acne treatment, skin rejuvenation, oxygen/facial steaming, hair growth, dermarolling, cellulite reduction, and others, on the basis of indication. In 2020, the hair removal category accounted for the major share in the home-use beauty devices market. Hair removal devices are used to remove and reduce unwanted hair painlessly, without damaging the surrounding skin. Moreover, the rising adoption of laser hair removal devices is expected to drive the category’s growth.

In 2020, North America had the largest home-use beauty devices market, attributed to the high disposable income and appearance consciousness, which lead to a high spending on beauty procedures and devices here. In addition, the increasing awareness about the potential applications of home-use beauty devices in the treatment of skin and hair diseases is contributing to the growth of the market in the region. Further, skin conditions such as acne are encouraging people to use these beauty devices in their homes.

Product Launches and Approvals Are Strongest Strategic Measures in Market

Players in the home-use beauty devices market are focusing on launching new products and seeking approvals to enhance their market presence.

• In March 2021, Koninklijke Philips N.V. introduced two new multi-grooming series MG5000 and MG3000 for men, thereby announcing its entry in the mid-range segment. The products in the series offer flexibility to users, making it simple for them to style their hair, face, and body.
• In January 2021, Nu Skin Enterprises Inc. launched its ageLOC Boost device system and Nutricentials Bioadaptive Skin Care system. ageLOC Boost was made available to consumers in Canada, the Pacific region, and parts of Latin America. The launch in Greater China, South Korea, Japan, and Southeast Asia was set for March and April 2021.

Some of the leading players in the home-use beauty devices market are Nu Skin Enterprises Inc., Amorepacific Corporation, MTG Co. Ltd., Foreo, Conair Corporation, Koninklijke Philips N.V., and Spectrum Brands Holdings Inc.