The global home-use beauty devices market is projected to generate USD 89,876.2 million revenue by 2030, advancing at a CAGR of 26.1% during 2022–2030. The key factors driving the market are the increasing prevalence of skin problems, many with hormonal origins, and technological advancements in home-use beauty devices.
The presence of a large aging population in India, China, and Brazil is majorly responsible for the rising revenue generation for the market players. With the help of anti-aging devices, the telltale signs of aging are reduced, and the skin can also be tightened and revitalized. Therefore, people of this age group constantly demand products that help in treating the skin in the comfort of their home. In addition, an individual’s appearance changes considerably with age, characterized by dryness, pigmentation, wrinkles, and saggy skin. All these factors have encouraged manufacturers to launch innovative beauty products.
Due to the multiple lockdowns, affected import and export services, stoppage in the functioning of manufacturing facilities, reduced workforce, and other factors, the home-use beauty devices market faced a negative impact of the COVID-19 pandemic in 2020. The raw materials and intermediate goods shipped from various locations were stranded across multiple locations, thereby failing to arrive at their destinations within the specified timeframe. Furthermore, physical stores were barred from operating as a result of the lockdowns, thus causing a shortage in the demand for home-use beauty devices.
The laser/light category is expected to witness the fastest growth, of more than 25%, during the forecast period. These devices emit high-energy light, which focus on a particular skin condition or disorder and create heat energy to destroy diseased cells. This helps in the improvement of the overall skin condition of patients.
Moreover, the hair removal category accounted for the major share in the market. Hair removal devices are used to remove and reduce unwanted hair painlessly, without damaging the surrounding skin. Moreover, the rising adoption of laser hair removal devices is expected to drive the category’s growth.
Geographically, North America had the largest share, of around 40%, in 2022, attributed to the high disposable income and appearance consciousness, which lead to a high spending on beauty procedures and devices here. In addition, the increasing awareness of the potential applications of home-use beauty devices in the treatment of skin and hair diseases is contributing to the growth of the market in the region. Further, skin conditions such as acne are encouraging people to use these beauty devices in their homes.
Moreover, Europe held a significant share in 2022. The rising prevalence of skin and hair problems, such as hair loss, rashes, sunburns, and nail infections, will aid the home-use beauty devices market advance in the continent. The growing demand for user-friendly products among the rising population of consumers concerned about skin issues, such as dark eye circles, wrinkles, fine lines, skin pigmentation, and dry skin, in the European region essentially propel the product demand.
The increasing popularity of such devices among youngsters, who are under the strong influence of celebrities, is driving the market. In fact, many well-known brands, especially in Germany, have strengthened their position by collaborating with celebrities.
Hair and the skin are affected negatively due to smoking, junk food, environment pollution, alcohol, usage of makeup with strong chemicals, and UV rays, which is expected to boost the market growth. Additionally, major European beauty device players are focusing on the at-home consumer base because of the rapid healthcare technological evolution.
The major players operating in the home-use beauty devices market include Luke Lady, Shenzhen Mismon Technology Co. Ltd., UVVU Inc., TriPollar, Lifetrons Switzerland AG, Xiaomi Corporation, Panasonic Corporation, Nu Skin Enterprises Inc., TRIA Beauty Inc., and Home Skinovations Ltd.