The beauty devices market revenue is expected to be $311,095.1 million in 2030, recording a compound annual growth rate of 21.3% during 2022–2030. This can be imputable to the increasing demand for beauty products among the young population and the elevating awareness among men and women regarding their appearances.
Moreover, many people are focusing on enhancing their appearance to look younger and healthy. Thus, in order to meet the requirements of consumers, advanced electronic beauty products are being developed that offer higher convenience through automation and less time consumption advantages compared to the manual ones.
Hence, backed by the extensive R&D of the key players, new beauty instruments for body treatments, hair treatments, and other purposes are available in electronic versions. For instance, ZIIP Inc. has developed a handheld electronic device for facial cleansing offering a combination of microcurrent and nano-current, which rejuvenates the skin.
The collagen in the skin is gradually lost despite a balanced lifestyle, due to hormonal changes, which leads to fat and cellulite deposition, skin laxity, and other skin complications, such as fine lines, discoloration, acne scars, large pores, broken blood vessels, and age spots. These issues can be treated or alleviated with the help of various beauty devices. Thus, several dermatologists and cosmetologists across the world are recommending these devices and also using them to offer the desired beauty results to customers.
Moreover, many such professionals are now combining skincare treatments with aesthetic treatments, as the use of skincare treatments would enhance the effect of laser and IPL treatments. These factors are leading to the tremendous popularity of energy-based aesthetic instruments.
Among the various types of instruments, the hair removal category is estimated to hold largest share, around 30%, in 2022, and it is projected to maintain its dominance during the forecast period. This is due to the proliferating disposable income, booming preference for non-invasive techniques for personal grooming, introduction of advanced devices, and escalating spending on personal care products.
Further, the availability of products with cutting-edge technologies has increased. For instance, laser procedures have consistently improved in terms of both their efficacy and cost-effectiveness. Therefore, people are being encouraged to utilize technologically advanced products, because of the advantages connected with their use.
Geographically, North America led the beauty devices market in 2022, and it is set to retain its position in the coming years. The increasing appearance consciousness among consumers due to the growing exposure to social media is driving the demand for beauty tools. Besides, the technological advancements in home-use beauty instruments, such as laser treatments for skin lightening and tightening that offer instant, satisfactory, and permanent results, are contributing to the sales growth.
Moreover, the significant growth in the aging population in China and India is playing a major role in generating revenue for the market players. Anti-aging devices help reduce aging marks and revitalize and tighten the skin. Thus, people in this age group generate a high demand for devices that help in treating the skin in the comfort of their homes. Moreover, the appearance of an individual changes with age, characterized by dryness, pigmentation, wrinkles, and saggy skin. All these factors have encouraged manufacturers to launch innovative beauty products.
Further, Europe is projected to be the second-fastest-growing region during the forecast period. The younger population is aiming to maintain its youthful appearance, and the aged population is focusing on keeping the signs of aging at the minimum. Germany holds the largest revenue share in the European market owing to consumers’ expanding willingness to pay for high-quality tools and the rising investments in research and development, for introducing better treatment options.
Key players in the market include Panasonic Corporation, Nu Skin Enterprises Inc., TRIA Beauty Inc., Home Skinovations Ltd., Carol Cole Company Inc., YA-MAN LTD., MTG Co. Ltd., and Koninklijke Philips N.V.