The increasing focus of mobile virtual network operators (MVNOs) on segment-targeted pricing and innovative distribution strategies, rapid deployment of cloud-based solutions, and increase in demand for triple-play services in developing countries are driving the European MVNO market. Due to the aforementioned factors, the industry is expected to generate $48,762.8 million revenue in 2030, advancing at a CAGR of 5.8% during 2020–2030.
Due to the COVID-19 pandemic, government of different countries of the region enacted a number of regulations, such as lockdown and social distancing. Due to this, there was a negative impact on the market for MVNO in Europe in 2020. Moreover, stores and companies were closed that resulting in lower subscriber addition and device sales. However, in 2021, the industry is growing because most of the companies have started using the remote working policy.
The European MVNO market is categorized into postpaid MVNO and prepaid MVNO, based on category. Of these, the postpaid MVNO category dominated the market during the historical period (2015–2020), and it is expected to maintain its supremacy during the forecast period (2021–2030) as well. With the adoption of postpaid plans, consumers do not need to pay anything upfront; they get a monthly bill as per the usage of the services.
Moreover, the market for MVNO in Europe is categorized into customer and enterprise, based on subscriber. Out of these, the enterprise category is expected to witness faster growth during the forecast period, owing to the surging investments by commercial businesses of different sizes to improve their services through better connectivity.
Geographically, Germany was the largest contributor to the European MVNO market in 2020. This is due to the high demand for mobile data, rise in a number of portable broadband providers, easily accessible LTE networks, and increase in a number of mobile devices in the nation. Whereas, the market in Norway is expected to witness the fastest growth during the forecast period, due to the increasing number of MVNOs and surging adoption of new technologies by enterprises in the country.
Players in the European MVNO industry have been involved in service launches to gain significant position in the market. For instance, in March 2021, AT&T Inc. announced that all of its customers will have access to 5G services for no additional cost. The company is adding AT&T 5G and 5G+ access to all its customer accounts.
Similarly, in December 2020, Verizon Communications Inc. announced the launch of on-site LTE, which is a private network for enterprise customers. It provides customers with a private on-premises wireless network platform to run critical business applications and operations.
The major players operating in the European MVNO market include AT&T Inc., Verizon Communications Inc., T-Mobile US Inc., Lycamobile Group, CITIC Telecom International Holdings Limited, Red Pocket Inc., Truphone Limited, Consumer Cellular Inc., BT Group plc, Giffgaff Limited, Voiceworks BV, and ASDA Stores Limited.