The increasing deployment of electric scooters for sharing services, to tackle traffic congestion, implementation of stringent emission regulations, and concerns over greenhouse gas emissions leading to several government initiatives are the key factors responsible for the increasing sale of electric scooters and motorcycles in the European region. Due to all these factors, the European electric scooters and motorcycles market is projected to reach $758.5 million by 2025, with a CAGR of 27.6% during the forecast period (2020–2025).
The outbreak of COVID-19 has negatively impacted the electric scooters and motorcycles industry in Europe. Due to the lockdowns implemented in order to contain the spread of the coronavirus, many manufacturing sites in Europe, especially in the U.K., have been shut down. This, in turn, has dented the supply of electric scooters and motorcycles. Moreover, due to the lower demand for automobiles, the industry faced huge losses; therefore, the market faced sluggish growth in the year 2020.
Based on product, the electric scooters and motorcycles market of Europe is categorized into scooter, low-powered motorcycle, and high-powered motorcycle. Among these, the scooter category held the largest share in 2019, mainly due to the growing government support in the form of tax incentives for electric vehicles (EV) and hefty taxes on conventional fuel-based vehicles across Europe.
Based on battery type, the European electric scooters and motorcycles market is categorized into sealed lead–acid (SLA) and lithium-ion (Li-ion). By 2025, SLA batteries will be completely replaced by Li-ion batteries, owing to the rising demand for long-range, high-power two-wheelers and falling prices of Li-ion batteries.
Based on range, the market is categorized into <50 km, 50–100 km, 101-150 km, and >150 km. Among these, the 50–100 km category is expected to lead the overall segment during the forecast period. The growth of this category will be due to the rising demand for electric scooters and motorcycle that can cover 50–100 km on a single charge. Further, they are available at reasonable prices in the European region.
Based on battery capacity, the market is divided into <2 kWh, 2–2.5 kWh, and >2.5 kWh. Among these, electric vehicles with a battery capacity of 2–2.5 kilowatt-hours (kWh) are projected to display the highest growth rate during the forecast period.
Based on power, the market is categorized into <1.5 kW, 1.5–5 kW, 6–15 kW, and >15 kW. The >15 kW kilowatts (kW) category is expected to be the fastest growing in the market during the forecast period.
Geographically, France held the largest share, in terms of value as well as volume, in 2019, owing to the government initiatives to reduce pollution. Spain is expected to witness the highest CAGR over the forecast period in the electric scooters and motorcycles market of Europe. By 2025, it is expected that Spain will lead the market due to the initiatives taken by the government to draw the consumer attention toward EVs.
With a handful of companies holding the majority of the share, the European electric scooters and motorcycles market is consolidated in nature. Moreover, players in the electric scooters and motorcycles market of Europe are actively pursuing mergers and acquisitions to expand their presence.
For instance, in May 2020, Niu Technologies launched a new electric scooter model, MQi2, in two variants — Lite and Citi — in the Chinese market. The Lite variant is priced at $669.6 and the Citi variant is priced at $757.0. The scooters comprise a 400-W electric motor, which offers a top speed of 25 kmph. Additionally, the Lite variant possesses a 16 Ampere-hour (Ah) battery pack and offers a range of 50–60 km per charge, whereas the Citi variant comprises a 20 Ah battery pack and offers range of 65-75 km on a single charge.
Similarly, in September 2019, Gogoro Inc. launched a new lightweight smart electric scooter model, VIVA. The vehicle, which is equipped with an electric powertrain and smartphone connectivity, is compatible with the battery swapping technology. The company launched this lightweight scooter with the intention to enable a broader access to sustainable urban transportation.
Some of the major players operating in the electric scooters and motorcycles market of Europe are Askoll EVA SpA, unu GmbH, emco electroroller GmbH, ETRIX AG, BMW AG, Niu Technologies, Piaggio & C. SpA, GOVECS AG, Zero Motorcycles Inc., TORROT ELECTRIC EUROPA S.A., and Gogoro Inc.