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Europe Electric Scooters and Motorcycles Market to Reach $892.4 Million by 2025

Published Date:   April 2019

The European electric scooters and motorcycles market is expected to reach $892.4 million by 2025, with a CAGR of 26.2% during the forecast period, according to P&S Intelligence.

The major driving factors for the growth of the market are deployment of electric scooters for sharing services, rising concerns over greenhouse gas emissions, government initiatives, and implementation of stringent emission regulations.

The rising concerns over greenhouse gas emissions coupled with introduction of several government initiatives is a major factor for the growth of the European electric scooters and motorcycles market. Accelerating rate of environmental degradation caused by greenhouse gas emissions has become a major concern for governments across the world. This has resulted in various government initiatives to reduce carbon emissions on a large scale.

For instance, the Italian government has recently enacted a legislation to provide subsidies on electric scooter purchases, and the scheme is valid through 2019. The government has allocated $11.34 million (EUR 10 million) to support the scheme. Thus, such initiatives by the government to increase the adoption of electric vehicles as an effort to reduce carbon emissions are driving the European electric scooters and motorcycles market.

Insights into market segments

Based on voltage, the European electric scooters and motorcycles market is classified into 48 V, 60 V, 72 V, and 100 V and above. Among these, electric scooters and motorcycles having battery voltage of 60 V dominated the European market in 2018, accounting for over 40% share in terms of volume. This is mainly due to the growing consumers’ demand for high-speed vehicles, along with durable body and improved aesthetics.

On the basis of battery type, the European electric scooters and motorcycles market is categorized into sealed lead acid and lithium-ion (li-ion). The electric scooters and motorcycles equipped with li-ion batteries accounted for higher sales volume in the European market in 2018. This is attributed to the rising demand for long-range high-powered two-wheelers, and gradually falling prices of these batteries.

Implementation of stringent emission regulations acting as a major driver

In July 2002, Directive 2002/51/EC, amended Directive 97/24/EC, and Euro 2 and 3 standards were implemented by the European Union for motorcycles. From environmental perspective, the primary objective of these emission standards is to reduce or keep constant emissions from the L-category vehicles. Euro 3 emission rules were implemented in 2016, followed by the implementation of Euro 4 emission standards, which were applied to motorcycles from January 2016 and to scooters from 2017. Since the implementation of Euro 4 standards, the country is focusing on adopting to vehicles with lesser emission. This has led to the growth of the European electric scooters and motorcycles market.

Browse report overview with 489 tables and 201 figures spread through 459 pages and detailed TOC on "Europe Electric Scooters and Motorcycles Market by Product (Scooter, Low-Powered Motorcycle, High-Powered Motorcycle), by Power (<1.5 kW, 1.5–5 kW, 6–15 kW, >15 kW), by Voltage (48 V, 60 V, 72 V, 100 V & Above), by Cooling System (Natural Convection, Forced Air Convection, Liquid), by Maximum Speed (<40 km/h, 40–80 km/h, >80 km/h), by Battery Type (Sealed Lead Acid, Lithium-Ion), by Charging Time (<4 h, 4–6 h, >6 h), by Range (<50 km, 50–100 km, 101–150 km, >150 km), by Battery Capacity (<1 kWh, 1–2.5 kWh, >2.5 kWh), by Battery Charging Mode (Removable, Non-Removable), by Country (Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Switzerland, U.K.) – Market Size, Share, Development, Growth, and Demand Forecast to 2025" at:https://www.psmarketresearch.com/market-analysis/europe-electric-scooters-and-motorcycles-market

Increased demand for high-powered electric motorcycles is a key trend witnessed in the market

The demand for high-powered electric motorcycles is increasing in the European countries. Due to their higher power levels, electric motorcycles witnessed over 100% increase in their sales in 2018, from the preceding year. Many original equipment manufacturers (OEMs) of conventional gasoline-based vehicles have announced their plans of introducing high-powered electric motorcycles in the near future. Thus, the increasing demand for electric motorcycles with high-power engine is one of the key trends observed in the European electric scooters and motorcycles market.

France was the largest electric scooters and motorcycles market in 2018

France held the largest share in the European electric scooters and motorcycles market during the historical period, accounting for over 25% sales volume in 2018. However, Spain is expected to be the largest market for electric scooters and motorcycles in Europe during the forecast period. This is due to the fact that introduction of scooter sharing business is getting popular in major cities of the country and many new players have started their operation in Barcelona as the scooter culture is vibrant in the city.

Europe Electric Scooters and Motorcycles Market Competitive Landscape

Some of the major players operating in the European electric scooters and motorcycles market are GOVECS AG, Gogoro Inc., TORROT ELECTRIC EUROPA S.A., Kwang Yang Motor Co. Ltd., unu GmbH, BMW AG, Niu Technologies, Askoll EVA SpA, Zero Motorcycles Inc., Lightning Motors Corp., Alta Motors, Scutum Logistic S.L., emco electroroller GmbH, ETRIX AG, and Piaggio & C. SpA.

EUROPE ELECTRIC SCOOTERS AND MOTORCYCLES MARKET SEGMENTATION

Market Segmentation by Product

  • Scooter
  • Low-Powered Motorcycle
  • High-Powered Motorcycle

Market Segmentation by Power

  • <1.5 kW
  • 1.5–5 kW
  • 6–15 kW
  • >15 kW

Market Segmentation by Voltage

  • 48 V
  • 60 V
  • 72 V
  • 100 V and Above

Market Segmentation by Cooling System

  • Natural Convection
  • Forced Air Convection
  • Liquid

Market Segmentation by Maximum Speed

  • <40 km/h
  • 40–80 km/h
  • >80 km/h

Market Segmentation by Battery Type

  • Sealed Lead Acid
  • Lithium-Ion (Li-Ion)

Market Segmentation by Battery Charging Mode

  • Removable
  • Non-Removable

Market Segmentation by Charging Time

  • <4 h
  • 4–6 h
  • >6 h

Market Segmentation by Battery Capacity

  • < 1 kWh
  • 1–2.5 kWh
  • > 2.5 kWh

Market Segmentation by Range

  • <50 km
  • 50–100 km
  • 101–150 km
  • >150 km

Market Segmentation by Country

  • Austria
  • Belgium
  • France
  • Germany
  • Italy
  • Netherlands
  • Spain
  • Switzerland
  • U.K.
  • Rest of Europe

User Analysis by Country

  • Electric Scooter and Motorcycle Customer Analysis
    • By Age
    • By Sex
    • By Profession
    • By Usage
    • By Driving Distance
    • Customers’ Purchasing Motivation
    • Customer Behavior and Trends
    • By Country – Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Switzerland, U.K., and Rest of Europe

OEMs Analysis

  • Manufacturers Product Offerings and Their Specifications
  • Market Share Analysis of Key Players
  • Competitive Analysis of Key Players
  • Strategic Developments in the market
  • Company Profiling