The global electric toothbrush market size is expected to advance at a CAGR of 6.1% during 2022–2030, to reach $4,788.6 million by 2030. The rising number of oral hygiene initiatives, unhealthy dietary habits, the growing geriatric population, and the increasing awareness related to the benefits of e-toothbrushes are some of the major factors that are positively impacting the demand for such products.
The rapid rise in the geriatric population is a key driver in the industry. The population of people aged 65 years and above is growing at a high rate. For instance, in China, the total population was 1,398 million, and 166 million people among them were aged above 65 years in 2021. Poor oral health amongst the elderly has predominantly led to the high incidence of dental caries, tooth loss, and periodontal diseases.
Dental diseases at this age usually lead to a fragile state of the teeth, for which brushing techniques that include applying less pressure, carrying out less motion, and brushing for a shorter time are recommended. In modern e-toothbrushes, various features are available, including pressure sensors, AI technologies, and 3D mouth mapping capabilities, which help geriatric users comply with the recommended brushing style. Hence, the rising global geriatric population is projected to drive the sales of these toothbrushes.
In the APAC region, geriatric people are more prone to chronic dental diseases, such as cavities, periodontitis, gingivitis, and oral cancer, due to which they might develop sensitive teeth and gums. Oral diseases have been a burden in the region, especially in rural areas. Thus, the use of e-toothbrushes for sensitive teeth by elderly people, coupled with their rising population, is expected to propel the growth of the regional market.
Furthermore, among people in the age group of 45 years and above, periodontal diseases are the main cause of tooth loss. Such a high prevalence of oral diseases in the aged population, which is continuously increasing, is expected to drive the demand for such toothbrushes. Moreover, in the region, China has a high prevalence of oral diseases caused by unhealthy dietary habits. To mitigate the risk of those diseases, people are likely to opt for advanced solutions, thereby driving the market in the country.
Whereas, the European electric toothbrush market will observe significant growth in the forecast period. This can be ascribed to the increasing consumption of alcohol and tobacco, a sugary diet, the surging geriatric population, and the prioritization of oral health via collective healthcare initiatives.
The heavy consumption of sugary products leads to various oral problems. Also, drinking too much alcohol has been linked to an array of oral health problems, including oral cancer, tooth decay, and tooth erosion. Several studies state that alcoholics generally have a higher number of decayed teeth requiring extraction or restoration. Therefore, the increase in the incidence of these dental problems is expected to propel the demand for e-toothbrushes in the region.
The most-significant global electric toothbrush manufacturers are Colgate-Palmolive Company, Procter & Gamble Company, FOREO, Quip NYC Inc., Water Pik Inc., JSB Wellness, Lion Corporation, Shenzhen Risun Technology Co. Ltd., Perrigo Company plc, and Den-Mat Holdings LLC.