Diaper Market To Generate Revenue Worth $90.8 Billion by 2030

  • Published: July 2020

The increasing number of working women and rising adult population across the globe are some of the key factors driving the growth of the diaper market. These factors are expected to help generate $90.8 billion in revenue for the global diaper market by 2030, driving the industry at a CAGR of 5.7% during the forecast period (2020–2030).

The COVID-19 pandemic has severely impacted the diaper market, both on the demand and supply sides, and become a major restraint in its growth. The lockdown measures implemented by governments across the globe have led to a huge disruption in the supply of raw materials from China, thus resulting in a delay in the manufacturing of diapers. This, in turn, has also affected the overall sales of diapers via online channels.

Baby Diaper Category To Hold Larger Market throughout Forecast Period

The diaper industry is classified into baby and adult diapers, based on age. Of these, the baby diaper category held the larger market share in 2019, by revenue, and it is expected to maintain its lead in the industry over the forecast period. This growth can be attributed to the rising birth rate in developing countries, coupled with the increasing hygiene awareness among the population. Additionally, the growing disposable income is augmenting the demand for baby diapers across the world.

The baby diaper category is further subcategorized into disposable, cloth, biodegradable, cloth training pants, and cloth swim diapers. Among these, the disposable category held the largest share, and it is expected to remain dominant on the market in the coming years, owing to the convenience offered by them, in terms of usage.

The diaper market, in terms of distribution channel, is categorized into pharmacies, convenience stores, supermarkets/hypermarkets, and online. Pharmacies are the most preferred option to purchase diapers, which is why they are expected to hold the largest revenue share during the forecast period. This is mainly due to their better convenience and the fact that people find it time-saving to approach a store that offers only related products, thereby making it easier for consumers to spot the exact ones to be bought. Additionally, the preference of consumers to buy healthcare products exclusively from pharmacies, rather than approaching some other store, has led to the high sales of diapers from these stores.

Geographically, Asia-Pacific (APAC) was the largest market for diapers in the world, in terms of revenue, in 2019, and it is expected to maintain its dominance throughout the forecast period. This can be attributed to the rising number of working women in the region along with the increasing urbanization rate and surging consumer awareness about personal hygiene. Moreover, with the growing awareness about baby hygiene and general healthcare, the demand for fine-quality diapers is increasing rapidly and boosting the overall diaper market.

Product Launch Is Strongest Strategic Measure in Global Industry

Players in the diaper market are relying heavily on expanding their product portfolio and customer base, by launching new products in the market. For instance, in February 2020, Unicharm Corporation announced the launch of adult diapers for elderly people with walking difficulties, to help them move about easily. This diaper stabilizes the pelvis through a special sheet that increases the pressure around the stomach, thus improving the ability to stretch the armpit muscles.

Similarly, in July 2019, Kimberly-Clark Corporation, under its brand Huggies, introduced Huggies Special Delivery diapers, which are made from plant-based materials and designed to provide better comfort. The diaper has super-absorbent capabilities against liquids, which helps keep babies’ skin dry. It features a waistband and baby side liner made of plant-based fiber material. These are dermatologically tested, hypoallergic, and free of elemental chlorine and parabens.

Browse report overview with detailed TOC on "Diaper Market Research Report: By Age (Baby Diaper, Adult Diaper), Distribution Channel (Pharmacies, Convenience Stores, Online, Supermarkets/Hypermarkets), Absorption Level (High, Low) - Global Industry Analysis and Demand Forecast to 2030" at:

Some of the major players operating in the global diaper market are The Procter & Gamble Company, Kimberly-Clark Corporation, Unicharm Corporation, Oji Holdings Corporation, Kao Corporation, Nobel Hygiene Private Limited, Svenska Cellulosa Aktiebolaget, Johnson & Johnson, Hengan International Group Limited, Essity Aktiebolag (pubI) Corporation, Domtar Corporation, and Bumkins Finer Baby Products Inc.