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Diaper Market to Reach $84,317.6 Million by 2023

Published Date:   September 2018

Global diaper market is projected to reach $84,317.6 million by 2023, according to P&S Intelligence.

Increasing demand for comfortable and high-absorbent diapers for both babies and adults, increasing number of women workforce, rising adult population, increasing use of biodegradable diapers and growing awareness among populace about personal hygiene, are the major factors driving the growth of the market.

Insights on market segments

On the basis of age, the baby diaper category contributed over 85.0% revenue share to the global diaper market in 2017, on account of increasing hygiene awareness, rising birth rates as well as growing disposable income. However, with rising adult population across the globe, the prevalence of uncontrollable urge to urinate problem (urinary incontinence) and rising cases of prostate surgeries, the market for adult diapers is projected to witness a faster CAGR, globally, during the forecast period.

Pharmacies were the most preferred distribution channel for purchasing diapers globally, accounting for maximum revenue share, of 32.3%, in the diaper market in 2017. This is due to trust of consumers to buy healthcare products from pharmacies, instead of approaching some other stores. Moreover, consumers find it convenient and time-saving to approach a store that offers medications, which makes it easy for them to spot the products to be bought. These factors are resulting in high acceptance of this distribution channel among buyers.

Based on product type, the cloth baby diaper market has been classified into prefold, fitted, pocket, all-in-one, and flat diapers. The prefold category held the highest market share of 26.7% in 2017, among other types of cloth baby diaper, globally. This is attributed to the fact that these diapers are increasingly being adopted due to its lower price, better absorbent, and finer quality than the fitted or flat diapers, which were traditionally being used extensively.

Browse report overview with 215 tables and 125 figures spread through 247 pages and detailed TOC on "Diaper Market by Age (Baby Diaper, Adult Diaper), by Distribution Channel (Pharmacies, Convenience Stores, Online, Supermarkets/Hypermarkets), by Absorption Level (High, Low), by Geography (U.S., Canada, Russia, Germany, Italy, U.K., France, China, India, Japan, Indonesia, Brazil, Mexico, Argentina, Saudi Arabia, Nigeria, South Africa) – Global Market Size, Share, Development, Growth, and Demand Forecast, 2013–2023" at:https://www.psmarketresearch.com/market-analysis/diapers-market

Market is projected to witness the fastest growth in Asia-Pacific (APAC) region

Globally, Europe was the largest diaper market; and over 50% of the baby diaper sales came from Europe and APAC in 2017. However, APAC is expected to witness the fastest growth, during the forecast period, owing to massive growth of population in developing countries of the region and increasing modernization. Also, as the per capita income of consumers is increasing, consumers are focusing more on the personal and baby hygiene.

Upsurge of eco-friendly biodegradable diapers is a key growth driver for the market

Globally, there has been an upsurge in eco-friendly biodegradable diapers in the recent years. Biodegradable diapers are made from plant-based materials and are free from harmful chemicals and plastics. While, most of the disposable diapers contain artificial absorbents, such as sodium poly-acrylate, which form a gel when they come in contact with moisture. The disposable diapers decompose in landfill sites very slowly and cause harm to the environment. The Women’s Environmental Network (WEN) promote the use of washable nappies, as a more environment-friendly and convenient alternative to disposable nappies.

The use of biodegradable diapers is driving market growth, as these diapers are not manufactured with petrochemicals and eco-unfriendly materials, or skin irritants; and are safe for adult and baby skin.

Diaper market competitiveness

In the recent past, product launches and geographical expansions have been the major activities in the diaper market. The Procter & Gamble (P&G) Company, through its operating unit Carrier has been the forerunner in both product launches and partnerships. Kao Corporation is another key player that is focusing on these developments.

Some of the key players operating in the diaper market include Kimberley-Clark Corporation, The Procter & Gamble (P&G) Company, Unicharm Corporation, Kao Corporation, DSG International (Thailand), Nobel Hygiene Private Limited, Essity Aktiebolag (publ), Ontex Group NV, Oji Holdings Corporation, and Domtar Corporation.

Global Diaper Market Segmentation

Market Segmentation by Age

  • Baby Diaper
    • By product
      • Disposable
        • Ultra-absorbent
        • Regular
        • Super absorbent
      • Cloth
        • All-in-one diaper
        • Flat diaper
        • Pocket diaper
        • Prefold diaper
        • Fitted diaper
      • Biodegradable
      • Cloth training pants
      • Cloth swim diapers
    • By baby weight
      • 0-6 kg
      • 6-7.5 kg
      • 7.5-9 kg
      • 9-10.5 kg
      • 10.5-12 kg
      • Over 12 kg
    • By absorption level
      • High
      • Low
    • By region
      • North America
      • Europe
      • Asia-Pacific (APAC)
      • Latin America (LATAM)
      • Middle-East & Africa (MEA)
  • Adult Diaper
    • By product
      • Disposable
        • Tab style
        • Briefs
        • Pads & Liners
      • Cloth
      • Swim diapers
      • Biodegradable
    • By size
      • Small
      • Medium
      • Large
    • By gender
      • Men
      • Women
    • By absorption level
      • High
      • Low
    • By region
      • North America
      • Europe
      • Asia-Pacific (APAC)
      • Latin America (LATAM)
      • Middle-East & Africa (MEA)

Market Segmentation by Distribution Channel

  • Pharmacies
  • Convenience stores
  • Online
  • Supermarkets/Hypermarkets

Market Segmentation by Absorption Level

  • High
  • Low

Market Segmentation by Geography

  • North America Diaper Market
    • By age
    • By distribution channel
    • By absorption level
    • By country – U.S. and Canada
  • Europe Diaper Market
    • By age
    • By distribution channel
    • By absorption level
    • By country – Russia, Germany, Italy, U.K., France, and Rest of Europe
  • Asia-Pacific (APAC) Diaper Market
    • By age
    • By distribution channel
    • By absorption level
    • By country –China, India, Japan, Indonesia and Rest of APAC
  • Latin America (LATAM) Diaper Market
    • By age
    • By distribution channel
    • By absorption level
    • By country – Brazil, Mexico, Argentina, and Rest of Latin America
  • Middle-East & Africa (MEA) Diaper Market
    • By age
    • By distribution channel
    • By absorption level
    • By country – Saudi Arabia, Nigeria, South Africa, and Rest of MEA