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The global diaper market valued $57.5 billion in 2017 and forecasted to grow at a CAGR of 6.7% between 2018 and 2023. Asia-Pacific (APAC) is expected to witness the fastest growth in the industry during the forecast period. This can be mainly attributed to the large population in the region, particularly in China, Japan, and India. Moreover, due to the increasing birth rate, along with the advancements in the diaper industry, the market players in the region are offering a wider range of quality products at lower prices.
Factors Governing the Global Diaper Market
The growing online sale of diapers is a key trend being observed in the diaper market. Online retailing is more convenient, as it offers discounted prices, provides instant access, saves time, and enables the purchase of products in just a few clicks. Due to this, there is a rising interest among consumers for online retail shopping. Moreover, consumers get many details about the products on websites, which helps them know more about the variety of diapers and select the most appropriate one.
The rising adult population across the globe is a major factor driving the diaper market. With age, many people develop incontinence, which means loss of control over their urination, Due to which adults require diapers to stay hygienic and dry. The emerging economies in APAC, such as India, China, South Korea, and Thailand, have registered significant growth in the aging population. With the increasing awareness of the availability and benefits of adult incontinence products, the adoption of diapers is rising. Further, people who are bedridden or on wheel chairs also wear diapers. Hence, the rising adult population is driving the sale of diapers across the globe.
Untapped markets are a key opportunity in the diaper market. Due to the low disposable income as well as low per capita income in underdeveloped countries, consumers here find it difficult to afford expensive disposable diapers. Moreover, the disposable diaper products that are currently available in the African region are less advanced than those in the Western regions, which have super-absorbent material, including polymers, gels, and soakers. Almost half of the Nigerian population resides in rural areas, where disposable diapers are hardly used. However, with the continuous growth in the rate of industrialization and urbanization, the disposable income of the people in such countries is expected to increase in the forecast period, owing to which the demand for diapers would also surge.
Diaper Market Segmentation Analysis
The baby diaper category held the larger share in the market in 2017, due to the increasing hygiene awareness, rising birth rate, growing disposable income, and increasing working women population across the globe.
The cloth category is expected to grow the fastest in the baby diaper market during the forecast period. This can be attributed to the more comfort and low prices of diapers made from cloth, as compared to those made from other materials.
The high category held the larger share in the market in 2017, and it is expected to grow faster during the forecast period. This can be attributed to the increasing preference toward higher-absorbent-ability and fine-quality materials diapers, for babies and adults with incontinence problem.
The medium category is expected to be fastest growing during the forecast period. This can be ascribed to the increasing preference for medium-sized diapers by the adult populace, as these offer higher absorbency and protection in different situations, compared to small-size diapers, and these are not too expensive.
Geographical Analysis of the Diaper Market
Globally, Europe occupied the largest market share, in terms of revenue, in 2017. The inclination of the population in the region toward baby healthcare and increasing demand for fine-quality diapers are the key factors driving the growth of the market.
During the forecast period, the global diaper market is expected to witness the fastest growth in APAC, mainly due to the increasing awareness among the populace regarding adult and baby health, surging population, and rising number of working women in the region.
Recent Strategic Developments of Major Diaper Market Players
The diaper market is fragmented in nature, with major players including The Procter & Gamble Company, Unicharm Corporation, Kao Corporation, DSG International (Thailand), Nobel Hygiene Private Limited, Essity Aktiebolag (publ)., Ontex Group NV, Oji Holdings Corporation, and Domtar Corporation operating in the market. In recent years, the major players in the diaper market have taken several strategic measures, such as product launches, geographical expansion, and mergers & acquisitions, to strengthen their position in the industry. For instance, in January 2018, the Procter & Gamble brand, Pampers, launched Baby Dry diapers with an extra-absorbent channel, to help babies get a good night's sleep. This would help the babies who normally urinate 12 times during the night.
Market Size Breakdown by Segment
The Diaper market report offers comprehensive market segmentation analysis along with market estimation for the period 2013–2023.
Based on Age
Based on Distribution Channel
Based on Absorption Level
Key Questions Answered in the Report