The global baby diapers market is predicted to reach $97.7 billion by 2030, growing at a CAGR of 4.7% during 2021–2030.
Some of the factors driving the growth of the market are the introduction of biodegradable diapers, increasing awareness about personal hygiene, and growing infant population. Further, the presence of untapped markets and emergence of hybrid diapers are expected to give a major boost to the growth of the market in the future.
The growth in the market is also driven by the increasing numbers of women working outside the home. As many working mothers return to their jobs shortly after giving birth, diapers cater to their desires for the convenience and healthy growth of the baby. The average disposable income of the family has also increased because of the growing number of working women. This has made costly diapers affordable for families, which has contributed to the growth of the baby diaper market.
The biodegradable diapers category accounts for a prominent share in the market. Consumers are shifting to biodegradable baby items manufactured from natural materials as they become more aware of the detrimental effects of the chemicals included in disposable diapers.
The artificial absorbents that most disposable diapers contain, such as sodium polyacrylate, form a gel on coming into contact with moisture. Biodegradable diapers are made from plant-based materials and are free from harmful chemicals and plastics. Eco-friendly and biodegradable diapers protect babies’ skin from rashes, thereby driving the growth of the global baby diaper market.
Approximately four million babies are born each year in the U.S., and about 90% of the disposable diapers each year end up in landfills, where they decompose over a long period and cause harm to the environment. The Women’s Environmental Network (WEN) promotes the use of washable nappies as a more-environment-friendly and convenient alternative to disposable nappies. Disposable diapers contains super-absorbent gelling materials, which are associated with an increase in childhood asthma and decrease in the sperm count among boys. Thus, the use of biodegradable diapers is driving the growth of the global baby diaper market as they are not manufactured from petrochemicals, other eco-unfriendly materials, or skin irritants and are safe for babies’ sensitive skin.
Some of the major players operating in the baby diapers market are The Procter & Gamble Company, Kimberly-Clark Corporation, Johnson & Johnson, Unicharm Corporation, First Quality Enterprises Inc., Hengan International Group Company Ltd., The Hain Celestial Group Inc., The Honest Company Inc., Essity AB, and Ontex Group.