The rising penetration of advanced electronic components in the automotive architecture, surging investments in technological advancements in vehicles, and increasing production of electric and autonomous vehicles are some of the major drivers boosting the global automotive data logger market.
The outbreak of COVID-19 has negatively impacted the automotive data logger market. System providers faced major disruptions in their supply chains due to the lockdowns implemented to prevent the spread of the disease, which hampered the market. Furthermore, the suspension of production by many manufacturers during the lockdown drastically hurt the sales.
The automotive data logger market has been categorized into original equipment manufacturers (OEMs), service stations, and regulatory bodies on the basis of end market. Among these, the OEMs category dominated the market in 2020. This was because of the high requirement for automotive data loggers in passenger cars on account of the fact that the majority of the technological advancements being made in the automotive industry, such as those pertaining to autonomous driving and electrification, are first implemented in these vehicles.
The market is bifurcated into post-sales and pre-sales on the basis of application, of which the post-sales category is expected to witness the faster growth during the forecast period. This will mainly be due to the escalating adoption of electric vehicles, coupled with the technological developments being carried out for making autonomous vehicles a reality. As these vehicles are equipped with advanced driving assistance system features, such as adaptive cruise control (ACC) and automatic emergency braking (AEB).
Geographically, North America is expected to lead the market during the forecast period. This can be mainly attributed to the presence of several players and growing demand for enhanced user experience and safety features and because the continent has emerged as a center for the adoption of advanced features in automobiles. Moreover, the region has been witnessing the launch of new and enhanced products by the key players in the market. For instance, In January 2020, Intrepid Control Systems Inc. announced the introduction of its NeoVI Red data logger with two controller area network (CAN) and two local interconnect network (LIN) interfaces. It is also equipped with generic input/output (I/O) classes, which can be configured to trigger an external data acquisition system.
Automotive data logger market players are actively pursuing product development to enhance their market presence. For instance, in December 2019, TTTech Computertechnik AG launched a solution for vehicle testing and validation of automotive networks, at the Automotive Testing Expo in Stuttgart, Germany. The Power Family fulfills all requirements for logging modern networking architectures in vehicles.
Similarly, in May 2018, National Instruments Corp. launched FlexLogger, a configuration-based data-logging software for validation tests. With integrated data management and intuitive workflows, FlexLogger enables automotive test departments to rapidly capture accurate, well-documented data to verify the system functionality in real-world conditions and comply with the stringent government regulations.
Some of the key players operating in the global automotive data logger market are Robert Bosch GmbH, Vector Informatik GmbH, Harman International Industries Inc., Racelogic Ltd., National Instruments Corp., TTTech Computertechnik AG, Intrepid Control Systems Inc., Dewesoft d.o.o., HEM Data Corporation, Danlaw Technologies India Limited, Continental Automotive GmbH, MEN Micro Inc., Ipetronik GmbH & Co. KG, myCarma, MadgeTech Inc., and Transtron Inc.