Automotive Data Logger Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024 - 2030)

Automotive Data Logger Market Analysis

The global automotive data logger market was valued at USD 3,587.3 million in 2023, which is expected to grow at a CAGR of 7.1% during the forecast period (2024–2030), to reach USD 5,770.5 million by 2030.

This is mainly ascribed to the growing integration of lightweight, compact, and intelligent electrical and electronic systems in passenger vehicles, coupled with the rising need for monitoring and analyzing real-time vehicle data to maximize vehicle and passenger safety.

Additionally, the usage of technologically advanced solutions is increasing in the automotive industry for supervising vehicle’s many factors like shock, acceleration, vibration, and temperature, which has boosted the safety of passengers and vehicles. The need for advanced electronic architecture in modern vehicles is the main reason behind the increased demand for autonomous vehicle testing, which further drives the growth of the market.

Further, ADAS (advanced driver-assistance systems) has also become an important component of modern automobiles, and passenger cars as well as commercial vehicles are being manufactured with this system. ADAS technologies help in evaluating the vehicle’s surroundings regularly and driving patterns to identify possible problems earlier. The driving experience can be improved by this technology along with pedestrian and vehicle safety.

The growing demand for effective, safe, and convenient driving, the increasing disposable income in growing economies, and robust safety regulations globally play an important role in raising the demand for ADAS. The emerging dependency on ADAS for upgrading road safety is generating the demand for data loggers due to the ADAS characteristics.

Automotive Data Logger Market Trends & Drivers

Technological Advancements

• Players operating in the global automotive data logger market are increasingly investing in the improvement of such systems, to deliver better consumer convenience.
• Major developments include hardware technologies that are highly dynamic and adaptable and have improved dashboard layout flexibilities.
• For instance, in September 2019, Racelogic Ltd. introduced VBOX Touch, which is a highly flexible global navigation satellite system (GNSS) data logger with enhanced accuracy.
• The hardware can be used in diverse automotive tests, including those conducted on braking, acceleration, speed verification, lap-timing, and tire temperature monitoring and durability. The VBOX Touch has Wi-Fi, Bluetooth, a daylight-readable color touchscreen, a 10-Hertz (Hz) GNSS engine, twin CAN ports, a serial port, digital input features, and four multi-color LEDs.

Growing In-Vehicle Connectivity Fuels the Market

• Automotive manufacturers, through partnerships with software and consumer electronics vendors, are increasingly integrating in-vehicle connectivity features.
• Furthermore, automotive data logger solutions allow automakers to capture data and then offer information on the working of systems such as automatic brakes and lane assist.
• Therefore, the market for automotive data loggers is expected to witness considerable growth driven by the increasing consumer preference for staying connected to the internet while traveling.

High Costs Hinder Data Acquisition System Adoption

• The market is facing a barrier in the widespread adoption of data acquisition systems due to their high costs.
• In comparison with the traditional OBD-I systems, the costs of modern automotive data loggers are high. OEMs (Original Equipment Manufacturers) are continually putting pressure on the data logger manufacturers to reduce the costs of devices along with high quality.
• The demand for data loggers that support all channels is increasing due to OEMs, as their efforts to develop autonomous and connected vehicles have increased substantially.
• Since the automotive data logger market is extremely price-sensitive, the data logger’s increased cost is an indication of worry in emerging countries.
• Many stakeholders face financial barriers and these systems are essential for gathering important vehicle information. The complex technology and advanced sensors contribute to the high pricing. Consequently, smaller businesses are facing difficulty in investing in these systems.

In-Depth Segmentation Analysis

End User Analysis

• Regulatory bodies are the fastest-growing category, advancing at a CAGR of 7.6% from 2024–2030. This can be because the industry is moving ahead in the direction of self-driving and environment-friendly vehicles.
• Consequently, older regulations and rules need revision, and several new laws and regulations need to be created. For this, the governing bodies would be required to understand the operation of these modern vehicles appropriately, which calls for the usage of data loggers at their test centers.
• Whereas, service stations are the largest category, with a market share of around 45% in 2023. This is associated with the usage of data loggers, which are used for a variety of purposes such as troubleshooting, maintenance, and diagnostics.
• These devices are beneficial for service stations to detect issues, analyze vehicle functioning, and offer effective solutions.
• Additionally, modern vehicles come with complex electronic systems, and service stations depend on data loggers for accessing and interpreting detailed data, which further helps in efficient repairs and safeguarding optimal vehicle functionality.

Further, end users are classified into:

• Original Equipment Manufacturers
• Service Stations (Largest Category)
• Regulatory Bodies (Fastest-Growing Category)

Application Insights

• The pre-sales category dominates the automotive data logger market, with a revenue share of around 75% in 2023. This is because data loggers are widely used in the automotive industry at this stage due to their ease of use and the understandability and reliability of the collected information.
• They also reduce the efforts of original equipment manufacturers (OEMs) during lab testing and on-road testing and their go-to-market time for new products and technologies.
• In post-sales application, the ADAS & safety sub-application dominates the market, with a share of around 50% in 2023. This dominancy is due to autonomous vehicles, which are at the front in the current automotive industry in which advanced ADAS characteristics like adaptive light control, swivelling curve lights, glare-free high beam and pixel light, automotive navigation systems with GPS and TMC, automatic emergency braking (AEB), and adaptive cruise control (ACC) contribute to the high share.
• The data loggers that support the ADAS application will also increase rapidly due to the developments in ADAS features.

During the study, we analyzed the below-listed applications:

• Pre-Sales (Larger Application Category)
• Post-Sales
• OBD
• ADAS & safety (largest sub-application)
• Fleet management
• Automotive insurance

Channel Insights

• The controller area network (CAN) & controller area network flexible data (CAN FD) category held the largest market share of 40% in 2023, based on channel. CAN & CAN FD is a data communication protocol typically used for broadcasting sensor data and control information on two-wire interconnections between different parts of electronic instrumentation and control systems.
• Through CAN & CAN FD, automakers can transmit data and allow communications at speeds of 1 Mbps with a high level of data integrity. Thus, the category is expected to retain its dominant position during the forecast period.
• Whereas, the ethernet category is expected to witness the highest CAGR of 7.6% from 2024 to 2030. This is due to the several benefits that are offered by the ethernet data loggers such as direct data upload, wireless capability, LAN connectivity, high-speed operation, and inbuilt intelligence to cooperate from the network for smooth integration.
• This category will drive the market due to the advantages of ethernet as compared to other channel types.

Further, channel types are divided into:

• CAN & CAN FD (Largest Category)
• LIN
• FlexRay
• Ethernet (Fastest-Growing Category)

Connection Insights

• The USB category is growing rapidly and holds the largest market share. This is because of the easy and rapid transmission of data from automobile data loggers to reading gadgets like computers, laptops, mobile phones, and other devices.
• USB data loggers are small in size and can be installed easily. They can be carried anywhere and used in different types of vehicles without any complex installation. USB data loggers have the ability to be compatible with a broad variety of software applications and sensors.
• For example, third-party software can be incorporated into USB data loggers for innovative data analysis. Automotive engineers are able to use their preferred analysis tool smoothly due to this compatibility.

Further, connection forms are divided into:

• SD Card
• USB (Largest and Fastest-Growing Category)
• Bluetooth/Wi-Fi

Geographical Analysis

• Asia-Pacific (APAC) is projected to be the fastest-growing market, advancing at a CAGR of 7.8% from 2024 to 2030. In recent years, APAC has emerged as a hub for the adoption of advanced features in automobiles.
• Industrialization and infrastructure developments in the region are creating numerous opportunities for automotive OEMs.
• Furthermore, with the increase in the adoption of advanced electronic components in vehicle architecture and during the testing of vehicles before their commercialization, the market is set to witness a boom in the region.
• On the other hand, North America has dominated the market and held the largest revenue share of around 55% in 2023. This region has a strong automotive ecosystem and rapidly adopts technical advancements. The region is also ahead in terms of innovative businesses, IT corporations, and powerful OEMs.
• The market gets a boost because of these organizations, which set the bar high and raise the growth and integration of modern data logging systems.

Further, these regions and countries were analyzed for this report:

• North America (Largest Regional Market)
  • U.S. (Larger and Faster-Growing Country Market)
  • Canada
• Europe
  • Germany (Largest Country Market)
  • U.K. (Fastest-Growing Country Market)
  • France
  • Italy
  • Spain
  • Rest of Europe
• APAC (Fastest-Growing Regional Market)
  • China (Largest Country Market)
  • Japan
  • India (Fastest-Growing Country Market)
  • South Korea
  • Australia
  • Rest of APAC
• Latin America (LATAM)
  • Brazil (Largest and Fastest-Growing Country Market)
  • Mexico
  • Rest of LATAM
• Middle East and Africa (MEA)
  • Saudi Arabia (Largest Country Market)
  • South Africa
  • U.A.E. (Fastest-Growing Country Market)
  • Rest of MEA

Market Nature - Consolidated

The market has robust competition and numerous major players are operating in this area. Industry players are focusing on product development, mergers and acquisitions, and collaborations to stay ahead of competitors.

Further, many new players are coming into the market due to the emerging demand for modern technologies in the automotive industry. These players are bringing novel products and innovative technologies to meet the emerging demand of the market.

Overall, the market will witness great competition between established and new players due to the rising adoption of advanced technologies in the automotive industry.

Automotive Data Logger Industry News

• J. D. Power acquired Autovista Group in September 2023 to expand its automotive data and analytics portfolio in Europe and Australia.
• J.D. Power acquired ZappyRide in January 2023 to expand its electric vehicle portfolio.
• XYLON QUATTRO was launched in April 2023 by Xylon. This product has several uses in vision-based ADAS and testing, development, and validation of autonomous driving.
• Stellantis acquired aiMotive in December 2022 to accelerate its autonomous driving journey to become a sustainable mobility tech company.