Workplace Transformation Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024 - 2030)

Workplace Transformation Market Size

Workplace Transformation Market Trends & Drivers

Changing Workforce Demographics

It is evident across all industries, that the average age of the workforce has come down, which indicates that the future workforce will be dominated by millennials and centennials. These generations are more inclined towards technology in comparison to their older counterpart. Whereas, this generation might not perform to their full potential in a rigid structure; thus, place of work transformation is vital to engage these generations to extract their optimal potential.

Digital workplace transformation will bring many aspects of technologies, including BYOD solutions, by giving more freedom of work to employees. For instance, an AI in workplace will do repetitive work which requires less critical thinking (for example: chatbots, AI-based program used to stimulate conversations with human users) and engage employees in more cognitive work.

Increasing Adoption of BYOD

The adoption of smartphones and tablets has been growing exponentially, which has led to the rise of BYOD in the workplace as well. Moreover, enterprises are looking for ways to increase the efficiency and productivity of employees. As the demand for mobility is increasing from employees, enterprises have started implementing BYOD policies. This enables employees to carry their own devices, such as laptops, smartphones, and tablets, and use them with enterprise mobility applications to easily access corporate data.

Enterprises have their own benefits from implementing BYOD policies as it increases employee productivity and also reduce IT setup time. Furthermore, the rise in the usage of cloud-based apps has also made the adoption of BYOD easier for enterprises as cloud-based apps can be accessed from anywhere, which helps employees to start their work anytime irrespective of their location.

Workplace Transformation Market Analysis

Increasing Adoption of Enterprise Mobility Services

Creating workplace flexibility can set an organization apart from its competitors. A big component in creating a flexible work environment is to have supporting technology, such as enterprise mobility and telecom services, which allows employees to work and collaborate more effectively, wherever they are and whatever is the task. Moreover, connected devices have come as a boon to all employees as well as employers, by increasing connectivity among devices, resulting in faster exchange of data from one employee/department/branch to another.

In the office, enterprise mobility will enable employees to choose the type of space that is more tuned to their comfort zone, and also schedule their work according to the hours they feel are more productive for them. The digital place of work spreads beyond the four walls of the office building, giving employees the flexibility to work from home or anywhere else.

Ultimately, developing an excellent employee experience is the most pivotal aspect of a digital workplace. An engaged, creative, and spirited workforce outperforms the competition in terms of service delivery, execution, and product design.

Recently, Citrix Systems delivered enterprise mobility services to Bank Muscat, an Oman-based bank, in all of their branches through XenApp, where it brought closer the remotely placed branches and created uniformity in the running of critical financial apps even on slow internet connection without compromising on the security, and also ensured mobility of the employees through XenMobile app which enables remote access.

Propelled by Rising Use of Smart Devices by Organizations, Enterprise Mobility and Telecom Category

Based on service, the enterprise mobility and telecom category accounted for the largest revenue share, around 20%, in 2022, as it provides flexibility and facilities, such as the BYOD policy, which makes employees more agile and improves their overall productivity. To improve collaboration, increase productivity, and gain operational efficiency, enterprises are embracing such services. This was followed by unified communication and collaboration services, which approximately 15% revenue share in 2022.

Moreover, enterprise mobility and telecom services are increasingly becoming a part of organizations as they offer uninterrupted operations irrespective of location and enhance the overall efficiency and productivity of the organization. Furthermore, the upgradation of Windows OS to Windows 10 and the cloud-based features of Office 365 software where the data is stored in a data center or cloud server, has driven the pace of growth of workplace transformation. This allows access to the data on a real-time basis from anywhere, which has become a basic need to extract optimum work results from employees.

Regional Analysis

Geographical Insights

North America was the largest contributor to the market, with around USD 8 billion revenue, in 2022, as enterprises are increasingly using digital transformation technologies to effectively manage themselves. The rising adoption of unified communications and collaboration services as well as enterprise mobility and telecom services by various business organizations will drive the growth of the market.

In terms of revenue, the U.S. accounted for the largest revenue share, in the region. This is due to the changing demographics of the workforce in the country, where enterprises attract and retain the young generation.

However, Canada is predicted to be the faster growing market during the forecast period. Moreover, majority of the organizations in Canada are adopting digital transformation at their workplace as the BYOD trend is on the rise, and enterprise mobility services help in developing the BYOD policy. The connected devices have improved collaboration in terms of data, location, and time; this has improved productivity, especially for the employees who are in healthcare and life sciences, transportation, and logistics as these industries require information on a real-time basis.

Moreover, during the forecast period, APAC is projected to witness the fastest growth due to the surging adoption of workplace transformation services, particularly in India, Japan, and China. Furthermore, as per a report, the boom in industrial revolution 4.0, and the rising workforce in multiple sectors globally are the driving factors, that give rise to the market demand.

In addition, Japan contributed the largest revenue in the regional in 2022. Similarly, during the forecast period, the Indian market is expected to witness the fastest growth owing to the growing population of the young generation. Moreover, India has a median age of 28.4 by 2022, which indicates that young professionals are going to dominate the workforce and it must be a priority for enterprises to engage them efficiently.

In China, many organizations are embracing digital transformation to improve their efficiency and automation at their offices. For instance, employees in the real estate industry are using VR and AR devices to show properties to potential buyers without actually visiting the place. Moreover, “Industry 4.0” guidelines are being accepted in APAC, which presents high growth prospects for the workplace transformation market.

Market Breakdown

This report offers deep insights into the workplace transformation industry, with size estimation for 2019 to 2030, the major drivers, restraints, trends and opportunities, and competitor analysis.

Based on Service

• Enterprise Mobility and Telecom
• Unified Communication and Collaboration
• Application Management Services (AMS)
• Workplace Automation
• Workplace Upgradation and Migration
• Desktop Virtualization
• Asset Management
• Field Services
• Service Desk

Based on Organization Size

• Large Enterprises
• Small and Medium Enterprises

Based on End User

• Banking, Financial Services, and Insurance (BFSI)
• Healthcare and Life Sciences
• Retail
• Manufacturing and Automotive
• Government
• Telecom and Information Technology (IT)
• Transportation and Logistics
• Media and Entertainment

Geographical Analysis

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • France
  • Italy
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
  • Mexico
• Middle East & Africa
  • U.A.E.
  • Saudi Arabia
  • South Africa

Top Workplace Transformation Companies