U.S. Razor Market Analysis

U.S. Razor Industry Insights

Analysis by Type

The cartridge razors category holds the largest market share, of 40%, in 2024. The major factors behind the popularity of cartridge razors in the country are their convenience and faster operation, and they also provide faster shave and are easy to replace and less prone to cuts. Effective marketing is another major reason behind the fast growth in demand for these razors, since a major chunk of the population in the U.S. is convinced of using multi-blade cartridge razors as compared to conventional single blade razors, as per latest studies.

Electric razors are expected to register the highest CAGR, of 6.2%, during the forecast period. Due to significant advantages over other categories, including longevity and lower overall usage costs coupled with the growing beard trend, the U.S. populace is increasingly preferring electric razors. For instance, as of 2019, 80.22 million U.S. consumers used electric and battery shavers, and this number was further expected to increase to nearly 85.6 million by 2023.

The following types have been analyzed:

• Disposable
• Electric (Fastest-Growing Category)
• Cartridge (Largest Category)
• Safety
• Straight

Analysis by Segment

The mass category accounts for the largest revenue share, of 50%, in the U.S. razor market in 2024. The category mainly comprises disposable, straight, and safety razors, mostly made from inexpensive materials such as injection-molded polycarbonate. Also, a majority part of the category is constituted by single blade razors, making this a default choice for people with irritated skin, acne, or dryness.

The premium category is expected to witness the fastest growth, with a CAGR of 2.5%, during the forecast period. The increasing per capita income and surging trend to live a luxury lifestyle are the key factors supporting the growth of the market in this category.

We have studied the following segments:

• Mass (Largest Category)
• Standard
• Premium (Fastest-Growing Category)

Analysis by Distribution Channel

The hypermarkets/supermarkets category dominates the market with revenue of USD 1.1 billion in 2024. U.S. consumers still overwhelmingly prefer to do their shopping in supermarkets, despite an abundance of new options for buying groceries online. For instance, supermarkets are the most favored distribution channel in the U.S., with about 40% of the population visiting at least once a week, and over 20% shopping several times a week, as of the present scenario. As per a study, it has been found that most U.S. consumers (84%) like to inspect before purchasing and picking out their own products.

The highest CAGR, of 2.5%, is expected in the online category during the forecast period. Online distribution channel has increasingly become popular among consumers as well as sellers. Consumers order products online and get them delivered at their convenience. These channels also offer lots of discounts, the freedom to compare products by different brands, and pay electronically or on delivery. Additionally, several companies also sell through their social media channels, which are one of the best pathways to reach customers in today’s times.

The report offers insights on the following distribution channels:

• Supermarkets/Hypermarkets (Largest Category)
• Convenience Stores
• Department Stores
• Online (Fastest-Growing Category)
• Others

Analysis by Blade Type

The stainless steel category holds the larger market share, of 95% in 2024. Stainless-steel blades, although relatively expensive, offer numerous advantages over carbon-steel blades such as a higher aversion to rust and lasting longer. Stainless-steel blades stay sharp for a longer time, i.e., one blade would last many shaving sessions, which further decreases shaving expenses.

The segment is bifurcated as below:

• Carbon Steel (Faster-Growing Category)
• Stainless Steel (Larger Category)

Analysis by Consumer

The men category accounts for the larger market share, of 85%, in 2024. This is attributed to the dominance of the male population coupled with higher razor needs by the male population for beard grooming.

Women are expected to be the faster-growing category during the forecast period, with 2% CAGR. This is attributed to the increasing awareness of beauty and personal grooming among this gender, which involves removing unwanted hair from the arms, legs, underarms, and genital area. Additionally, the influence of social media, fashion magazines, and TV, as well as the increasing participation of women in the workforce drive the market in this category. Further, many personal care and consumer goods companies market razors especially made for women, featuring better ergonomics and the ability to move and curve around their natural body edges, with a promise of less itching and redness.

Analysis of the following consumers has been provided:

• Men (Larger Category)
• Women (Faster-Growing Category)