U.S. Peer-to-Peer Carsharing Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025 - 2032)

U.S. Peer-to-Peer Carsharing Market Growth Factors

Integration with Mobility-as-a-Service (MaaS) Ecosystems Is the Key Trend

• MaaS platforms provide users with a seamless and efficient transportation experience, by integrating various modes of transport, including public transit, ride-hailing, and carsharing, into a single platform.
• ​In January 2025, May Mobility unveiled a new autonomous electric minibus at CES 2025, in partnership with Tecnobus.
• The vehicle, designed for urban transit, corporate campuses, and airports, seats up to 30 passengers and features wheelchair accessibility.
• By incorporating P2P carsharing services, MaaS platforms can offer a wider range of transportation options for diverse user needs.
• Collaborations between MaaS platforms and P2P carsharing services can lead to cost savings for users.
• A survey has found that 44% of the U.S. adults aged 18–34 are open to abandoning private vehicle ownership in favor of MaaS solutions, such as ride-hailing and car-sharing.
• Another survey revealed that 15% of the adults under the age of 30 seldom or never drive, indicating a growing preference for alternative mobility options.

Need for Cost Savings and Flexibility Are Major Growth Driver

• The market expansion primarily results from substantial cost-effectiveness and adaptable features, which make this solution more appealing to consumers.
• People choose P2P carsharing services for financial savings over buying cars.
• Turo generated USD 958 million in revenue in 2024, marking a 9% year-over-year increase from USD 880 million in 2023.
• The pay-as-you-go financing system relieves users of the major expenses that come with owning a private vehicle.
• According to industry experts, 48 million Americans used a rental car service in 2023, up 19.4% from the previous year.
• Users who rent cars in specific periods do not need to cover the ongoing expenses on fuel, maintenance, and parking fees.

U.S. Peer-to-Peer Carsharing Market Segmentation Analysis

Car Type Analysis

The executive category held the largest market share, of 55%, in 2024. This is because these cars are a great choice for people who want a comfortable ride without paying too much. They cost less than luxury cars, but still offer high-end features, making them a smart option for those who need a car occasionally.

Moreover, people who rent cars through P2P platforms can afford executive cars, which are more expensive than economy models. These vehicles offer high-quality features at a lower cost compared to luxury cars. This allows renters to enjoy a premium experience without paying for the elite features found in luxury vehicles. Executive cars have become popular in the country due to their affordability and the comfort they provide. Furthermore, business travelers and professionals require executive cars for comfort and status, without luxury vehicle expenses.

The luxury category will grow at the highest CAGR, of 16%, during the forecast period. This is because modern consumers with higher incomes and style preferences prefer experiencing things instead of buying them. Additionally, people who rent luxury vehicles do it to access exclusive travel options for much lower prices than buying such vehicles. Furthermore, ​these vehicles are ideal for individuals who want to reduce their environmental impact without sacrificing modern features.

The car types analyzed here are:

• Economy
• Executive (Largest Category)
• Luxury (Fastest-Growing Category)

U.S. Peer-to-Peer Carsharing Market Regional Outlook

The Midwest region in the U.S. held the largest market share, of 40%, in 2024. This is because the Midwest has some of the highest car ownership rates in the country. Many households own multiple vehicles, some of which go underused, creating a large supply for peer-to-peer sharing. The Midwest is generally more price-sensitive than the coasts. P2P carsharing offers an affordable transportation option for people who cannot or do not want to buy a car but still need occasional access to one.

The Western region in the U.S. will grow at the highest CAGR, of 15.5%, during the forecast period. This is because cities like San Francisco, Los Angeles, and Seattle have dense populations and limited parking, making car ownership costly and inconvenient. Carsharing offers a practical solution for residents who need a vehicle occasionally. Moreover, the region's strong focus on sustainability aligns with the eco-friendly nature of carsharing, as it helps reduce the number of vehicles on the road and, in turn, carbon emissions.

The regions analyzed in this report are:

• Northeast (Fastest-Growing Category)
• Midwest
• West (Largest Category)
• South

U.S. Peer-to-Peer Carsharing Market Share

The market is fragmented in nature because several P2P carsharing platforms operate across the U.S. with specific business models and target customer groups. The extensive collection of online platforms creates a highly competitive field in which any organization fails to control the market. The rental car industry serves a wide range of customer needs, including different types of cars, durations, and locations. These varied needs create different market segments, with rental companies focusing on specific customer groups.

It is easier to enter the P2P carsharing market compared to the traditional car rental market. Startups can join the market easily by offering unique services or focusing on specific types of vehicles. Both small businesses and big, well-known companies operate in the market, making it more fragmented and competitive.

U.S. Peer-to-Peer Carsharing Market News & Updates

• In June 2023, Uber Technologies Inc. announced plans to launch its Uber Carshare platform in Boston and Toronto.
• In May 2023, Getaround announced the acquisition of several HyreCar assets, to become a major player in the gig carsharing market.