U.S. Motorcycle, Bike & Parts Market Size & Opportunities Analysis - Growth Strategies, Competitiveness, and Forecasts (2025 - 2032)

U.S. Motorcycle, Bike & Parts Market Emerging Trends

Rise of Electric Bicycles Is Major Trend in Market

• Electric bicycle sales are increasing in the U.S. as more consumers are searching for environment-friendly transportation.
• Zero Motorcycles secured USD 107 million in its series F funding round) in late 2023, allowing to expand production of electric motorcycles and broaden its U.S. dealership partnerships.
• The key driver for e-bike sales in the country is bike-sharing programs in major cities.
• One-third of Citi Bike’s fleet in New York City comprises e-bikes, but they account for over 60% of its trips.
• Other key cities with thriving bike sharing programs are Washington, D.C., Los Angeles, and Chicago.
• Considering that the transportation sector has the largest share (28%) in the country’s greenhouse gas emissions, such clean transport initiatives find strong support from the government and eco-conscious citizens.
• Harley-Davidson spun off its LiveWire electric motorcycle division to build premium electric motorcycles and expand U.S. production capacity.
• Yamaha Motor Corp. USA announced in early 2024 the opening of a USD 45-million Innovation Center in Georgia focused on autonomous and electric motorcycle research.
• This has forced OEMs and aftermarket entities to update their inventories with the different parts of e-bikes and motorcycles, such as batteries, motors, acoustic vehicle alerting system, and battery management systems.
• The expansion of shared fleets further drives the demand for telematics systems, electronic locks, and other advanced components needed for operating and tracking the vehicles.

Rising Motorcycle and Bike Sales Drive Demand for Parts

• The U.S. has a rich culture of cruise and sports motorcycles, with iconic rallies being organized in numerous cities.
• These vehicles serve more of a style statement than a practical approach to traveling, although that notion is changing as well now.
• Cities are becoming increasingly crowded, making it tougher for four-wheelers to navigate the traffic.
• As per studies, an average commuter in the country loses up to 43 hours a week in traffic, costing the economy USD 74 billion in lost productivity each year.
• The social distancing norms prevalent during the COVID-19 pandemic have forced many people to travel alone, rather than in groups, which drives two-wheeler demand.
• Two-wheelers, especially sports motorcycles, are also quite popular among youth, with a large number of women owning and driving them as well.
• They remain popular on road trips through the country or winding mountain roads.
• On the other hand, cruise motorcycles are generally popular among grown-ups and middle-aged men and women, who ride them during rallies and for everyday use.
• Several people get their two-wheelers heavily modified and customized, which further drives the demand for a range of aftermarket parts.
• The large number of garages and a strong DIY culture boost the trend of two-wheeler customization in the country.
• Lifestyle-focused TV shows, such as Pimp My Ride on VH1 and American Chopper on TLC, have driven the appeal of auto customization even more.

U.S. Motorcycle, Bike & Parts Market Segmentation and Category Analysis

Product Type Analysis

The accessories & safety gear category dominates the market with a share of 45%. Motorcycle riders need helmets, riding gloves, and jackets as common accessories; gloves and jackets are optional, while helmets are a mandate. Riders purchase these accessories to meet their personal preferences and enhance safety.

The product types analyzed here are:

• Motorcycle & Bike Components
  • Frames & Chassis
  • Engines & Motors
  • Wheels & Tires
  • Suspensions & Shock Absorbers
  • Braking Systems
  • Fuel Systems
  • Transmission Systems
  • Batteries & Charging Systems
  • Exhaust Systems
  • Handlebars, Seats, and Body Parts
• Accessories & Safety Gear (Largest Category)
  • Helmets
  • Riding Gloves
  • Jackets & Riding Suits
  • Boots & Footwear
  • Protective Gear
  • Lights & Indicators
  • Mirrors & Reflectors
  • Saddlebags & Luggage Carriers
• Performance & Customization Parts (Fastest-Growing Category)
  • Performance Exhausts
  • Turbochargers & Superchargers
  • Custom Body Kits
  • Aftermarket Wheels
  • ECU Tuners & Programmers
  • Suspension Upgrades

Sales Channel Analysis

Within the aftermarket, specialty stores dominate the market with a share of 50%. Brand-specific stores and authorized dealers provide customers with technical advice, high-quality services, and, above all, genuine parts. The reliability, authenticity, and warranties provided by them make them popular among both riders and DIY enthusiasts. Moreover, these firms offer a wide range of parts in varying price ranges from both OEMs and private-label companies.

The sales channels analyzed here are:

• OEM
• Aftermarket
  • Online Retailers (Fastest-Growing Category)
  • Specialty Stores (Largest Category)
  • Dealerships & Service Centers
  • Independent Repair Shops

Powertrain Analysis

Internal combustion engine is the leading category with a share of 85% because consumers are comfortable with them. Their established network support and diverse model range also drive ICE two-wheeler sales in the country. These models offer high performance, extended range, and easy refueling at gas stations. Moreover, conventional automobiles are cheaper than electric ones, which are not also available in as many models. The inadequate charging infrastructure leads to range anxiety, further discouraging citizens from buying EVs.

The Powertrain analyzed here are:

• Internal Combustion Engine (Largest Category)
• Electric (Fastest-Growing Category)
• Hybrid

Price Analysis

The mid-range category dominates the market with a share of 55%. Most OEMs focus on motorcycles that cost between USD 5,000 and USD 10,000, to serve riders looking for affordable two-wheelers with advanced features. Nearly every customer uses mid-range motorcycles for both daily transportation and weekend recreation. Their parts are also cheaper, which is the key driver for the market.

The prices analyzed here are:

• Entry-Level
• Mid-Range (Largest Category)
• Premium & Luxury (Fastest-Growing Category)

U.S. Motorcycle, Bike & Parts Market Regional Growth Dynamics

The West region of the U.S. dominates the market with a share of 35%. The growth is due to nice weather, varied landscapes, and an active motorcycle culture among residents. The Western region also has an extensive chain of dealerships and specialty stores. Moreover, people in this area value innovation and environmental consciousness, which drive their interest in electric motorcycles and their components. The California Air Resources Board (CARB) offers up to USD 1,500 in subsidies to consumers purchasing electric bikes.

The regions analyzed here are:

• Northeast
• Midwest
• West (Largest Category)
• South (Fastest-Growing Region)

U.S. Motorcycle, Bike & Parts Market Competitive Landscape

The market is fragmented with prestigious manufacturers, aftermarket suppliers and specialized retailers competing on various aspects. Different types of vendors, including independent repair shops, online retailers, and customization brands, maintain market decentralization and make it competitive through diversification. Moreover, companies that make bikes do not mostly make motorcycles as well, which splits the market share for aftermarket parts.

U.S. Motorcycle, Bike & Parts Market News

• In October 2024, S&S Activewear acquired Alphabroder to strengthen its control in the activewear sector.
• In July 2024, American Honda Co. Inc. launched its E-Clutch technology in the CB650R and CBR650R in the U.S.