| Study Period | 2019 - 2032 |
| 2024 Market Size | USD 4.7 Billion |
| 2025 Market Size | USD 4.8 Billion |
| 2032 Forecast | USD 6.3 Billion |
| Growth Rate (CAGR) | 3.9% |
| Largest Region | Northeast |
| Fastest-Growing Region | Northeast |
| Nature of the Market | Fragmented |
| Largest End User Category | Individual Consumers |
|
Explore the market potential with our data-driven report
The U.S. E-book publishing market was valued at USD 4.7 billion in 2024, and this number is expected to increase to USD 6.3 billion by 2032, advancing at a CAGR of 3.9% during 2025–2032. This is ascribed to the continuous technological innovation, shift in consumer preferences, and the emergence of new business models.
Medium, Kindle Unlimited, and Scribd are all witnessing an expanding readership because they provide affordable and convenient access to huge libraries. With more people consuming content on the go, audiobooks and AI-driven narration are becoming popular. The self-publishing trend democratizes the industry by helping independent authors access broader audiences via digital channels. Reader engagement and retention are driven by the improving AI reading experiences, interactive e-books, and personalization features. Market expansion is further aided by the shift of educational institutions to digital learning, thus propelling the demand for e-textbooks and academic content.
The largest category is fiction with around 50% share because readers strongly embrace seeking fictional escapes while surfing digital content, benefiting from unlimited reading through subscription services. The release of new material by independent authors self-publishing significantly contributes to the market expansion in this category.
Non-fiction stands as the fastest-growing book category, due to the rising demand for self-help & personal development writings. The increasing interest in mental healthcare, along with productivity and personal development, propels the demand for these books. This is itself because of the rising self-improvement interest, especially post the pandemic, corporate training initiatives, and social media influencers.
The genres studied in this report:
The largest category is the one-time Purchase model in 2024. Consumers favor the standard model of e-book purchases because it is available on many well-known vendor platforms, such as Amazon Kindle Store, Apple Books, and Google Play Books, and provides readers with permanent control over their digital books. This business model supports the industry because it concentrates on the sale of bestsellers and new releases. High-priced academic and professional books drive substantial revenue contributions to the whole industry.
Business models studied in this report:
The largest category is tablets & smartphones, with 55% revenue because people widely use them as they offer flexible functionality and simple usability. Tablets and smartphones serve as multifunctional devices that readers prefer over dedicated e-readers because they function for everyday use. Through applications such as Kindle, Apple Books, and Google Play Books, users now have easier access to digital reading because they can easily move between different devices.
Devices studied in this report:
The largest category is individual consumer in 2024. General reading audiences generate the majority of e-book purchases to satisfy their leisure needs as well as their personal and professional interests. Through digital reading, convenience, and subscription options, such as Scribd and Kindle Unlimited, e-books have become more available for leisurely readers. Individuals generate a sustained demand for fiction, self-improvement, and business content e-books.
End users covered in this report:
Drive strategic growth with comprehensive market analysis
The Northeast holds the largest share, of 40%, as it home to New York City, Boston, and Washington D.C., forming a vital cluster for publishing operations. These cities are also home to technology companies and well-educated citizens, professionals, and students, who display high reading rates.
Regions covered in the study:
The market is highly fragmented, with multiple players operating across different segments Not only have the large, multinational publishing houses launched their digital book departments, but many independent authors are taking advantage of self-help platforms. Additionally, there are smaller publishing entities that offer authors comprehensive royalties and work management packages at substantially lower rates than the publishing powerhouses. The presence of two major forms of e-book consumption—reading and listening—further fragments the market.
Want a report tailored exactly to your business need?
Request CustomizationLeading companies across industries trust us to deliver data-driven insights and innovative solutions for their most critical decisions. From data-driven strategies to actionable insights, we empower the decision-makers who shape industries and define the future. From Fortune 500 companies to innovative startups, we are proud to partner with organisations that drive progress in their industries.
Working with P&S Intelligence and their team was an absolute pleasure – their awareness of timelines and commitment to value greatly contributed to our project's success. Eagerly anticipating future collaborations.
McKinsey & Company
India
Our insights into the minutest levels of the markets, including the latest trends and competitive landscape, give you all the answers you need to take your business to new heights
We take a cautious approach to protecting your personal and confidential information. Trust is the strongest bond that connects us and our clients, and trust we build by complying with all international and domestic data protection and privacy laws
Customize the Report to Align with Your Business Objectives
Request the Free Sample Pages