U.S. Coding and Marking Consumables Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024 - 2030)

U.S. Coding and Marking Consumables Market Trends & Growth Drivers

Advancements in Anti-Counterfeiting Technologies Are Key Market Trend

• Counterfeiting is the crime of stealing someone’s trademark and making a profit out of it, which is a major challenge for industries.
• To overcome this, anti-counterfeiting technologies are being introduced in the market.
• The trending anti-counterfeiting technologies are smart inks, security pigments, digital watermarks, serialization, holographic technologies, QR barcodes, DNA marking, chemical markers, hidden or micro-texts, RFID, and NFC tags.

Regulatory Requirements Is Key Driver of Market

• Regulatory bodies impose strict guidelines to ensure the health and safety of consumers.
• These guidelines ensure that products must meet standards, which increases the requirement for advanced marking and coding.
• The Federal Trade Commission, Occupational Health & Safety Administration, Food and Drug Administration, and National Institute of Standards and Technology are some of the major regulatory bodies in the U.S. that implement regulations and set standards for products.
• For instance, about 48 million people get sick, 1,28,000 are hospitalized, and 3000 die each year from foodborne diseases.
• To prevent this the FDA introduced several rules under the Food Safety Modernization Act (FSMA), such as Produce Safety and Pre-Harvest Agricultural Water.

U.S. Coding and Marking Consumables Market Analysis

Consumable Type Insights

• Inks holds the largest market share, of 45%, in 2024 due to the growing industrialization in the region.
• It has a wide range of applications in different industries and applies to various substrates.
• The U.S. is the second-largest manufacturing nation in the world behind China. In 2022, the manufacturing sector contributed USD 2.3 trillion, which was 11.4% of the U.S. GDP.
• Laser coding material is expected to become the fastest-growing category, with a CAGR of 6.0%, by 2030 due to its durability, accuracy, high contrast, faster operating speed, eco-friendly nature, and long-term cost-effectiveness.

The consumable types covered in the report include:

• Inks (Largest Category)
• Ribbons
• Labels and Tags
• Laser Coding Materials (Fastest-Growing Category)
• Specialty Fluids

Technology Insights

• The continuous inkjet category is the largest, in 2024 because of the versatility, speed, reliability, and capability of contactless printing ability of this technology.
• Although other technologies offer more-affordable, environment-friendly, and high-quality printing than CIJ, continuous inkjet printers are the most popular due to their extensive application across multiple industries, adaptability, speed, contactless printing, and longevity.
• The thermal inkjet (TIJ) category is estimated to become the fastest-growing, with a CAGR of 5.4%, by 2030 because of the shifting preferences toward higher-resolution coding, lower maintenance cost, and better adhesion.
• Since certain TIJ includes connectivity features with IoT that can give real-time monitoring and control activities, the category is a growing demand for advanced and high-quality coding and marking solutions.

The technologies covered in the report are:

• Continuous Inkjet (CIJ) (Largest Category)
• Thermal Inkjet (TIJ) (Fastest-Growing Category)
• Laser Coding
• Thermal Transfer Overprinting (TTO)
• Print-and-Apply Labeling

End User Insights

• Food and beverages are the largest category, with a market share of 30% in 2024, an expanding population, a growth in industries, and growing label requirements resulting from food safety standards.
• According to the U.S. Department of Commerce and Bureau of Censuses Annual Survey of Manufacturers, there are 41,080 food and beverage processing plants across the U.S. in 2024.
• California leads with 6,301 plants, followed by Texas with 2,782 and New York with 2,662.
• This large number of plants and their requirement for marking and coding are responsible for the dominance of the category.
• Pharmaceuticals is the fastest-growing category, with a CAGR of 6.2% by 2030.
• This category is growing quickly because of the Drug Supply Chain Security Act (DSCA) regulations, the expansion of the healthcare industry, and the need for precise marking.
• The pharmaceutical sector in the U.S. is regarded as one of the largest and most stringently regulated globally.
• It generated revenue of USD 550 billion in 2021 and is projected to expand to USD 605–635 billion by 2025.

The end users included in this report are:

• Food and Beverages (Largest Category Category)
• Pharmaceuticals and Healthcare (Fastest-Growing category)
• Automotive
• Electronics and Semiconductors
• Aerospace
• Chemicals
• Consumer Goods
• Others

Geographical Analysis

• The Midwest region will hold the largest market share, of 55%, in 2024 due to the presence of established industries, including automotive, pharmaceutical, and food and beverage.
• The region consists of 12 states, which contribute around one-third of the total manufacturing output in the U.S.
• Additionally, the region recorded a growth of 9.6% and reached USD 4.6 trillion of GDP in 2021.
• The South region is expected to become the fastest-growing with a CAGR of 6.2% by 2030.
• This is due to the rapid industrialization in states such as Texas, Florida, and Georgia, the expansion of logistics operations, and the increasing population.
• Texas, Florida, North Carolina, Georgia, and South Carolina have experienced the fastest growth in population, of 1.2 million, in 2023.

The regions analyzed for this report include:

• Northeast
• Midwest (Largest Region)
• West
• South (Fastest-Growing Region)

U.S. Coding and Marking Consumables Market Share

The U.S. coding and marking consumables market is considered significantly consolidated in nature due to the presence of several large players, including Danaher Corp., Markem-Imaje, Domino Printing Sciences, and Zebra Technologies. These players provide complete coding and marking solutions and have established relations with consumers. Additionally, they provide advanced solutions, which contributes to the consolidation of the market.

U.S. Coding and Marking Consumables Market News

• In June 2023, Domino Printing Sciences funded the GS1 Global Forum 2024 and supported the transition of the industry from linear to 2D barcodes.
• In September 2023, Markem-Imaje launched Touch Dry white ink for inkjet printers.
• In July 2022, Hitachi Industrial Equipment Systems Co. Ltd., a subsidiary of Hitachi Ltd., announced its acquisition of Telesis Technology Inc.