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The unified communications market is growing at a considerable rate, due to the condense front load capital, increasing enterprise mobility, and mobile workforce, increasing server message block (SMB) demand for unified communications as a service, pay per use criteria, and increased penetration of mobile devices, in the market. Untapped markets and communication on the move are some of the factors providing ample opportunities, to the unified communications market, in the coming years.
The unified communications is the integration of real time communication services, such as information about presence, instant messaging, and mobility features, with non-real time communication services, such as e-mail, sms, and fax. Unified communication is a pre-integrated, ready to go, permanently updated and highly standardized service that accelerates decision making and business processes, and increases productivity, besides reducing costs. Video conferencing, desktop sharing, internet protocol, data sharing, telephony and instant messaging, are some of the functions of real time communication in unified communication. The unified communication can also be employed for other forms of communications, such as internet protocol television and digital signage.
The arrival of technologies, such as web real-time communication, session initiation protocol trunking, and voice over internet protocol has supported the growth of the unified communications market, to some extent. Some of the services provided by unified communications are implementation and integration, consulting, managed services, and training and support. Unified communications include solutions, such as conferencing, unified messaging, content and collaboration, and voice solutions. The technology is also beneficial for essential communications, such as damage mitigating notifications, emergency cases, and several other emergency instructions. Unified communications support the organization in cost savings, along with saving time of the employees working there; which in turn results in more efficient, and affordable communications. On the basis of deployment type, the unified communications market can be categorized, as hosted or cloud based, and on-premise unified communication. The unified communications market can also be categorized on the basis of components, as conferencing, telephony, collaboration platforms, and unified messaging.
On the basis of organization size, the unified communications market can be categorized, as large enterprises, medium businesses, and small businesses. Small businesses include maximum of 100 employees, medium business include maximum of 1000 employees, and large enterprises include, more than 1000 employees. The unified communications market can also be categorized on the basis of end users, as consumer goods and retail, media and entertainment; banking, financial services, and insurance (BFSI), public sector and utilities, education, healthcare, logistics and transportation, telecom and information technology (IT), manufacturing, and travel and hospitality.
Some of the factors driving the growth of the unified communications market are continuous service support, and increase in bring your own device (BYOD) trend. Excessive cost of initial investing, security concerns, absence of interoperability among different vendor of the unified communication platforms, and lack of awareness among the consumers, are some of the factors, restraining the growth of the unified communications market.
Some of the competitors in the unified communications market are Computer Sciences Corporation, Verizon Communications Inc., Alcatel-Lucent, Microsoft Corporation, Hewlett-Packard Development Company L.P., Cisco Systems Inc., International Business Machines Corporation, Avaya Inc., and Polycom Inc. The competitors in the unified communication market are focusing on creating the unified communication solutions that can fulfill the demand of the organizations of all sizes. For instance, Alcatel-Lucent launched a cloud based enterprise communication solutions in February 2014, which addresses the need of both the small and medium sized businesses.