Unified Communication Market overview
The global unified communication market is currently witnessing a tailwind growth trend and is expected to continue to advance at a substantial rate during the forecast period (2020–2030). Major factors contributing to the market growth include innovation in communication technologies, which have enabled integration of collaboration tools, such as real-time video conferencing, email, instant messaging, and desktop sharing. Unified communication solutions enable enterprises in streamlining employee–customer interaction processes and also facilitate easily accessible communication services for globally dispersed employees. A widespread global network of 4G connectivity and ongoing investments for early commercialization of 5G networks are expected to contribute largely to the uptake of modern enterprise communication solutions.
The unified communication market on the basis of component is bifurcated into solution and service, wherein, the market for solution category accounted for a larger share in 2019. The solution category is classified into instant & unified messages, audio & video conferencing, internet protocol (IP) telephony, and others.
The unified communication market in terms of industry is classified into banking, financial services, and insurance (BFSI); energy & utilities; information technology (IT) & telecom; retail; government; healthcare; and others. Among these, the IT & telecom category is expected to witness the fastest growth during the forecast period. This can be attributed to a rapid adoption of advanced technologies, such as artificial intelligence and machine learning, by IT enterprises for number of business applications. These organizations leverage unified communication tools to seamlessly connect global business locations and enable effective team collaboration.
Additionally, Asia-Pacific (APAC) is projected to showcase the fastest growth in the unified communication market during the forecast period. Small- and medium-sized enterprises (SMEs) operating in the IT sector of many developing countries, such as India and China, are increasingly adopting unified framework to save business operation cost, and for managing different communication channels efficiently.
Unified Communication Market overview
Drivers
With the emergence of internet of things (IoT), organizations are increasingly focusing on integrating devices and data with advanced analytical tools, resulting in an autonomous work environment. The ongoing technological developments also include expanded product portfolio of mobile unified communication infrastructure vendors, who offer third-party Fixed Mobile Convergence (FMC), and SIP apps into the market. Moreover, the ubiquitous presence of smartphones has further encouraged unified communication vendors to develop mobile unified communication apps compatible with smartphones. Additionally, extensive usage of IP phones for facilitating real-time enterprise communication is also notable in several parts of the globe. IP phones serve as multimedia endpoints to introduce various system features, such as voice communication, video communication, and synchronous communication, catalyzing the unified communication market growth across the globe.
Trends
The major trend witnessed in the unified communication market is the growing adoption of all-in-one cloud-based communications and collaboration solutions. Several businesses are taking the benefits of consolidating their standalone solutions to achieve better cost control and improved management and security, thereby attaining more efficient end-user experience. It is reported that about 68% of unified communications as a service (UCaaS) buyers prefer all-inclusive bundles, with provisions of all, audio, video, messaging, conferencing, meeting, and webinars solutions.
Unified Communication Market Competitive Landscape
The key players in the unified communication market are focusing on several organic and inorganic growth strategies, including new product launches, merger and acquisitions, partnerships, and other developments, in order to increase their presence and enhance their product offerings to capture a larger customer base. For instance, in March 2019, LogMeIn Inc. announced the launch of a new brand, GoTo, for expanding its unified communications & collaboration (UCC) suite of solutions. Also, in February 2020, Avaya Holdings Corp. partnered with RingCentral Inc. to launch Avaya Cloud Office, which is a cloud solution for voice, team messaging, meetings, video conferencing, and collaboration, among other facilities. The solution combines RingCentral’s UCaaS platform with Avaya phones, services, and migration capabilities to deliver cloud services the extensive communication and collaboration capabilities for small and large businesses.
Some of the major players in the global unified communication market include Avaya Inc., Mitel Networks Corporation, Microsoft Corporation, Cisco Systems Inc., NEC Corp., ALE Inc., Huawei Technologies Corporation Limited, Atos SE, RingCentral Inc., BT Group PLC, Orange SA, Verizon, Google LLC, and Vonage Holdings Corp. Enterprises have shown interest toward using third-party managed services for on-premise unified communications solutions to effectively manage complex infrastructure, enable seamless integration, and maintain the functioning of different communication systems. Hence, the market players are focusing on providing such offerings to gain better market foothold.
The report will cover country-wise unified communication market analysis. The major countries covered in the report include the U.S., Canada, France, Germany, the U.K., Italy, Spain, China, Japan, India, South Korea, Australia, Brazil, Mexico, South Africa, Turkey, Saudi Arabia, and the U.A.E.
Market Size Breakdown by Segment
The unified communication market report offers comprehensive market segmentation analysis along with market estimation for the period 2014–2030.
Based on Component
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Solution
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Instant & unified messaging
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Audio & video conferencing
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IP Telephon
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Service
Based on Deployment
Based on Vertical
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Energy & Utilities
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Information Technology & Telecom
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Retail
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Banking, Financial Services, and Insurance (BFSI)
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Government
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Healthcare
Geographical Analysis
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North America
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Europe
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U.K.
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Germany
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France
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Italy
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Spain
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Asia-Pacific (APAC)
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China
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Japan
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India
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South Korea
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Australia
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Latin America (LATAM)
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Middle East and Africa (MEA)
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South Africa
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Turkey
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U.A.E.
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Saudi Arabia
