Texture Paint Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024 - 2030)

Texture Paint Market Size

Texture Paint Market Trends & Drivers

Rising Construction Activities

The rapid increase in infrastructure construction, aided by the rising investment in this aspect of the economy, boosts the sale of these paint across the globe. Paints are a versatile and affordable way to create a visual interest and depth to any building or construction project, such as hotels, apartments, and offices. These materials are widely used on a variety of surfaces, such as walls and ceilings, and they can be customized to meet the specific needs of the project. Moreover, they are used to create protective coatings that are resistant to corrosion, which further increases the lifespan of buildings.

The number of government initiatives for the development of infrastructure is increasing worldwide. For instance, China is currently investing in the massive Belt and Road Initiative, which involves the construction of roads, railways, ports, and other pieces of infrastructure across Asia, Europe, and Africa. Similarly, in 2023, ADCO Constructions won the contract to construct a new train station in Queensland, Australia.

Furthermore, in India, the government has initiated the construction of smart cities, which has led to an increase in the demand for building and construction materials. Thus, as more buildings are constructed and renovated, there will be an increase in the need for painting products to create unique and appealing spaces. Moreover, the Indian government emphasizes the use of environment-friendly and sustainable construction chemicals and materials.

Texture Paint Market Analysis

Water-Based Technology Holds Larger Share

Based on technology, the water-based category holds the larger share in 2023, as water-based paints are an environment-friendly and cost-effective alternative to those based on the conventional solvent-based technology. They are made with water as the primary solvent, which means they are much easier to clean and have a lower VOC content. This makes them environment-friendly with minimal-to-zero harmful effects on human health. Moreover, they are non-flammable and non-toxic, which allows them to be used and stored easily. In Addition to this, these paints have minimal or no smell, which creates a more-pleasant painting experience as well as an odor-free environment for occupants.

Moreover, water-based paints have wide-ranging applications from roofing to railings, swimming pools to barns, and floors to cladding. In view of the burgeoning demand for these materials, in 2022, Akzo Nobel expanded its footprint in China and invested in a new production line.

Residential Sector Holds Largest Share

Based on application, the residential category holds the largest share in 2023. This is due to the rising demand for personalized finishes on the exterior and interior surfaces of houses, particularly in developing nations. Texture paints will be used in an increasing volume to provide visual appeal and depth to the walls of rooms as more people seek to create unique and personalized spaces. Additionally, since they are non-toxic, made from natural or recycled materials, and contain low amounts of VOCs, the growing trend of sustainable and eco-friendly construction products will continue accelerating the progress of the industry.

Moreover, the expansion of residential construction activities is the biggest factor contributing to the growth of the industry in this category. According to industry experts, 129,000 residential buildings were permitted to be constructed in Germany in April 2021.

The commercial sector also holds a significant market share. In commercial spaces, such as hotels, restaurants, and retail stores, these paints are used to develop the particular ambiance that reflects the brand or style of the enterprise. Additionally, in high-traffic areas, such as hallways and stairwells, texture paints can help hide scuffs and scratches and improve the durability of the walls.

Interior Category Holds Largest Market Share

Based on product type, the interior category will hold the largest share in the coming years. This is mainly due to the increasing demand for home decor, itself driven by the rising living standards. These paints are applied on interior walls and ceilings to create a range of effects, such as a smooth, sand, stucco, or popcorn finish, which are difficult to achieve with traditional coloring products. With the rising living standards, customers are willing to spend more on home interior designing. In addition to this, these paints can be used to complement any décor style, be it traditional or modern.

Furthermore, with the increasing number of hotels and restaurants under construction, the usage of these paints to create distinctive ambiances is increasing. For example, stucco-finish paints can be used in fine-dining restaurants to create an atmosphere that is more formal and elegant. Moreover, the construction of shopping malls is driving the market as their interiors are expected to give off an inviting and pleasing vibe to shoppers, diners, and casual visitors.

Sand-Texture Paints Are in High Demand

Based on type, sand texture category holds the largest revenue share in 2023. These alternatives are used to create a rough and grainy texture, to give interior and exterior surfaces a rustic and natural appearance. Moreover, they are made from natural materials such as quartz and silica, which fits well in the sustainable and environmentally friendly initiatives of present times. Additionally, the increasing demand for natural and organic finishes on interior and exterior surface, especially in developing countries such as India and China.

The smooth texture category holds the second-largest revenue share due to the increasing construction of commercial buildings, especially restaurants and hotels. These paints are used to create a range of effects, from a subtle to a high-gloss finish. Additionally, they help create a more-modern and sophisticated look inside the space. The smooth surface of the paint helps reflect light and create a sense of openness and airiness in a room. Hence, the increasing demand for premium building finishes is likely to propel the demand for smooth-texture paints.

Regional Analysis

Asia-Pacific Makes Largest Contribution to Global Revenue Generation

The APAC region holds the largest share, of 55%, in 2023. The regional market is rapidly growing owing to the rising count of infrastructure projects in India, Japan, and China. This will augment the demand for these paints as they are used in a wide range of construction applications, including interior and exterior walls and ceilings. Moreover, India will be the third-largest construction market in the world in the next 2–3 years, reaching a value of USD 1.4 trillion by 2025, as per Invest India. Thus, the real estate sector will offer huge opportunities to businesses across the construction chemicals industry, including the manufacturers of paints and coatings.

Moreover, North America will hold the second-largest market share during the forecast period. This will be due to the rising usage of these paints for interior decoration and the presence of several key market players. In addition, many small-scale companies are actively investing in R&D activities to introduce new products and enhance their presence across the region. Moreover, the increasing demand for eco-friendly and low-VOC products made from natural materials, such as clay, which reduces their environmental impact, will drive the market. This will be aided by the serval infrastructure projects that are ongoing and are expected to be initiated in the years to come.

In the same way, the expanding construction sector in various countries, including the U.K., Germany, and the Netherlands, is expected to boost the product demand over the forecast period in Europe. Moreover, Germany has the largest construction industry in Europe; so, the opportunities for the players could be vast here.

Market Breakdown

This fully customizable report gives a detailed analysis of the texture paint market from 2019 to 2030, based on all the relevant segments and geographies.

Based on Type

• Smooth Textured Paints
• Sand Textured Paints
• Orange Peel Texture Paints
• Popcorn Texture Paints

Based on Technology

• Water-Based
• Solvent-Based

Based on Product Type

• Interior
• Exterior

Based on Distribution Channel

• Direct
• Indirect

Based on Application

• Residential
• Commercial
• Industrial

Geographical Analysis

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
• Asia-Pacific
  • Japan
  • China
  • India
  • South Korea
  • Australia
• Latin America
  • Brazil
  • Mexico
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • U.A.E.

Top Texture Paint Companies