Surface Computing Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024 - 2030)

Surface Computing Market Size

Surface Computing Market Trends & Drivers

Growing Healthcare Staff Shortage Boosts Market Advance

A large number of issues are caused for patients and healthcare facilities by the shortage of staff, including a growing workload on the present staff. This can lead to medical errors and inefficiency, higher rates of in-hospital morbidity and mortality, and long waiting times for patients. The shortage of personnel is majorly because of the lack of potential educators, demand for high salaries, rising geriatric population, and retirement for a large number of employees every year. According to various government reports, around 85% of the healthcare facilities in the U.S. are facing the shortage of allied professionals. This will result in a rise in the incentives for hiring newly graduated professionals.

Therefore, in April 2023, Banner Health started using Microsoft Surface Pro tablets for the expansion of telehealth services in clinics and hospitals. The growing requirement for mobile telehealth systems is because the industry is facing the shortage of staff and increasing patient counts. Banner Health uses Surface Pro tablets to help staff treat more patients in the given time and enhance their experience.

Increasing Adoption of User-Friendly Interface Drives Industry Growth

The adoption of user-friendly interfaces is rising because they enable individuals to interact naturally with the system, either by directly touching it or with the help of some object. Natural user interfaces possess several functionalities, including gesture recognition, touchscreen interfaces, brain–machine interfaces, as well as speech identification. Enhanced user experience is the major advantage of this type of computing, which also drives its popularity.

Because of its wider range of features compared to the old graphical user interface, the interaction with it feels natural, easy, and fun. The interaction through touchscreens is even more intuitive, interactive, convenient, and more enjoyable. Further, through speech recognition, people can make a phone call, set the GPS location, and use verbal commands to change radio channels while driving. Moreover, brain–machine interfaces can help paralyzed patients operate wheelchairs.

Segmentation Analysis

Curved Displays Are Expected To Witness Higher Growth Rate in Coming Years

The curved display category is expected to witness a higher CAGR, of 35.6%, over the coming years. This is because these devices possess an improved visual quality, minimized eye strain, and increased efficiency. Moreover, they enhance productivity and provide more desk space and comfort. Additionally, they are suitable for a wide range of industries, which further boosts the demand for them. They also offer a larger field of view, by minimizing the distortion at the edges, and enhance color consistency.

Flat displays also hold a significant share, ascribed to their reliable interaction and easy installation. The surging demand for flat displays is also because they are portable and consume less power than the curved ones. This is why they are used in a wide range of consumer electronics, including televisions and laptops.

3D Vision Is Expected To Grow Faster

The 3D vision category is expected to grow at the higher rate, because it offers real-world experiences with a stronger sense of depth. Additionally, it provides high precision and enhanced flexibility, which further improves the differentiation of objects.

Retail Is Key Application

Retail is a key application of surface computing, as it aids in making faster transactions, coupled with providing a personalized computing environment to business owners. It also helps retail businesses cut down paper usage, by doing away with the requirement for pens, paper, inks, and other aids. Further, the increasing digitization rate across the globe is boosting the demand for this technology in the retail sector. It improves the user experience, increases profits, enables efficient inventory management, and makes advertisements more interactive and effective.

Geographical Analysis

North America has the leading position in the surface computing market, and it will hold the same position till 2030, with a value of USD 33.6 billion. This is attributed to the rising disposable income and presence of key players.

In North America, the U.S. holds the leading position, and it will grow at a CAGR of 35.5% during the forecast period. This will be because of the easy availability of these products and the early adoption of advanced technologies.

Further, the growing awareness among consumers of this technology and the rising pace of advancements in it are driving the growth of the market across the country. Additionally, the existence of Walmart and Amazon stores all over the country is driving the retail sector, which is incorporating surface computing rapidly into its operations and consumer experience.

Top Surface Computing Companies

Surface Computing Market News

• In October 2022, Microsoft launched new surface devices—Surface Pro 9 and Surface Studio 2 Plus—both of which come in the Intel and ARM variants. The features of the ARM variants are 5G support, Qualcomm SQ3 chip, 120-Hz refresh rate, screen size of 13 inches, and compatibility with Slim Pen 2.
• In January 2022, at CES 2022, the Odyssey Ark curved monitor was unveiled by Samsung. This 55-inch, 4k monitor is mainly designed for gamers and professionals.
• In September 2021, Microsoft launched Thunderbolt ports, which enable high-speed transfer of data and are compatible with multiple docking stations. In the previous generation of computers, they will replace USB-C ports, which support Microsoft’s docking stations.