South Africa E-Cigarette Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025 - 2030)

Chapter 1. Research Background

1.1 Research Objectives

1.2 Market Definition

1.3 Analysis Period

1.4 Market Data Reporting Unit

1.4.1 Volume

1.4.2 Value

1.5 Market Size Breakdown by Segment

1.5.1 E-Cigarette Device Market Segmentation

1.5.1.1 Market segmentation by device type

1.5.1.2 Market segmentation by gender

1.5.1.3 Market segmentation by age

1.5.1.4 Market segmentation by distribution channel

1.5.2 E-Cigarette Aftermarket Segmentation

1.6 Key Stakeholders

Chapter 2. Research Methodology

2.1 Secondary Research

2.1.1 Paid

2.1.2 Unpaid

2.1.3 P&S Intelligence Database

2.2 Primary Research

2.2.1 Breakdown of Primary Research, by Industry Participant

2.2.2 Breakdown of Primary Research, by Designation

2.2.3 Breakdown of Primary Research, by Company Type

2.3 Market Size Estimation

2.4 Data Triangulation

2.5 Currency Conversion Rates

2.6 Assumptions for the Study

Chapter 3. Executive Summary

Chapter 4. Introduction

4.1 Definition of Market Segments

4.1.1 By Device Type

4.1.1.1 Cig-a-like

4.1.1.1.1 Disposable

4.1.1.1.2 Rechargeable

4.1.1.2 Vaporizer

4.1.1.2.1 Open tank

4.1.1.2.2 Closed system

4.1.1.3 Vape mod

4.1.1.4 T-vapor

4.1.1.4.1 Heat-not-burn

4.1.1.4.2 Infused

4.1.2 By Distribution Channel

4.1.2.1 Vape shop

4.1.2.2 Hypermarket/supermarket

4.1.2.3 Online

4.1.2.4 Tobacconist

4.1.2.5 Others

4.1.3 By Gender

4.1.3.1 Male

4.1.3.2 Female

4.1.4 By Age Group

4.1.4.1 16–24

4.1.4.2 25–34

4.1.4.3 35–44

4.1.4.4 45–54

4.1.4.5 55–65

4.1.4.6 65+

4.2 Definitions of Aftermarket Segments

4.2.1 By Type

4.2.1.1 Refill

4.2.1.1.1 By liquid

4.2.1.1.1.1 Nicotine

4.2.1.1.1.2 Non-nicotine

4.2.1.1.2 By flavor

4.2.1.1.2.1 Fruit

4.2.1.1.2.2 Tobacco

4.2.1.1.2.3 Menthol

4.2.1.1.2.4 Candy

4.2.1.1.2.5 Savory/spice

4.2.1.1.2.6 Bakery/dessert

4.2.1.1.2.7 Beverage

4.2.1.1.2.8 Menthol tobacco

4.2.1.1.2.9 Others

4.2.1.2 Battery and charger

4.2.1.3 Others

4.3 Government Regulations/Taxes

4.4 Value Chain Analysis

4.5 Market Dynamics

4.5.1 Trends

4.5.1.1 Increased demand for flavored e-cigarettes

4.5.1.2 Rising number of product launches by e-cigarette manufacturers

4.5.2 Drivers

4.5.2.1 Growing health awareness in the country

4.5.2.2 Increasing sale of e-cigarettes through online channels

4.5.2.3 Impact analysis of drivers on market forecast

4.5.3 Restraints

4.5.3.1 Implementation of strict legal framework

4.5.3.2 Existence of illicit cigarette market in South Africa

4.5.3.3 Impact analysis of restraints on market forecast

4.5.4 Opportunities

4.5.4.1 Surging advancements in vaping technology

4.5.4.2 Growing popularity toward tobacco alternatives

4.6 Impact of COVID-19

4.7 Porter’s Five Forces Analysis

Chapter 5. South Africa Market Size and Forecast

5.1 Market Overview

5.2 E-Cigarette Device Market

5.2.1 By Device Type

5.2.1.1 Vaporizer market, by type

5.2.1.2 Cig-a-like market, by type

5.2.1.3 T-vapor market, by type

5.2.2 By Gender

5.2.3 By Age Group

5.2.4 By Distribution Channel

5.3 E-Cigarette Aftermarket, by Type

5.3.1 E-Cigarette Refill Aftermarket, by Liquid

5.3.2 E-Cigarette Refill Aftermarket, by Flavor

Chapter 6. Competitive Landscape

6.1 List of Key Players and Their Offerings

6.2 Key Players and Their Presence in Different Segments of E-Cigarette Market

6.3 Recent Activity of Major Players

6.4 Strategic Developments of Key Players

6.4.1 Mergers and Acquisitions

6.4.2 Product Launches

6.4.3 Facility Expansion

Chapter 7. Company Profiles

7.1 British American Tobacco p.l.c.

7.1.1 Business Overview

7.1.2 Product and Service Offerings

7.1.3 Key Financial Summary

7.1.4 SWOT Analysis

7.2 Altria Group Inc.

7.2.1 Business Overview

7.2.2 Product and Service Offerings

7.2.3 Key Financial Summary

7.2.4 SWOT Analysis

7.3 Japan Tobacco Inc.

7.3.1 Business Overview

7.3.2 Product and Service Offerings

7.3.3 Key Financial Summary

7.3.4 SWOT Analysis

7.4 Imperial Brands PLC

7.4.1 Business Overview

7.4.2 Product and Service Offerings

7.4.3 Key Financial Summary

7.4.4 SWOT Analysis

7.5 Philip Morris International Inc.

7.5.1 Business Overview

7.5.2 Product and Service Offerings

7.5.3 Key Financial Summary

7.5.4 SWOT Analysis

7.6 Pax Labs Inc.

7.6.1 Business Overview

7.6.2 Product and Service Offerings

7.7 JUUL Labs Inc.

7.7.1 Business Overview

7.7.2 Product and Service Offerings

7.8 Shenzhen iSmoka Electronics Co., Ltd.

7.8.1 Business Overview

7.8.2 Product and Service Offerings

7.9 Shenzhen IVPS Technology Corporation Ltd.

7.9.1 Business Overview

7.9.2 Product and Service Offerings

7.10 Shenzhen IJOY Technology Co. Ltd.

7.10.1 Business Overview

7.10.2 Product and Service Offerings

7.11 Innokin Technology Co. Ltd.

7.11.1 Business Overview

7.11.2 Product and Service Offerings

7.12 Shenzhen Kanger Technology Co., Ltd.

7.12.1 Business Overview

7.12.2 Product and Service Offerings

7.13 Korea Tobacco & Ginseng Corporation (KT&G)

7.13.1 Business Overview

7.13.2 Product and Service Offerings

7.13.3 Key Financial Summary

7.13.4 SWOT Analysis

7.14 Joyetech Electronics Co. Ltd.

7.14.1 Business Overview

7.14.2 Product and Service Offerings

Chapter 8. Appendix

8.1 Sources and References

8.2 Related Reports

 

List of Tables

TABLE 1 ANALYSIS PERIOD OF THE STUDY

TABLE 2 drivers for the market: impact analysis

TABLE 3 RESTRAINTS FOR the market: impact analysis

TABLE 4 SOUTH AFRICA e-cigarette Market, by offering, $M (2019–2024)

TABLE 5 SOUTH AFRICA e-cigarette Market, by offering, $M (2025–2030)

TABLE 6 SOUTH AFRICA e-cigarette Market, by device Type, ‘000 units (2019–2024)

TABLE 7 SOUTH AFRICA e-cigarette Market, by device Type, ‘000 units (2025–2030)

TABLE 8 SOUTH AFRICA e-cigarette Market, by device Type, $M (2019–2024)

TABLE 9 SOUTH AFRICA e-cigarette Market, by device Type, $M (2025–2030)

TABLE 10 SOUTH AFRICA vaporizer market, BY type, $M (2019–2024)

TABLE 11 SOUTH AFRICA vaporizer market, BY type, $M (2025–2030)

TABLE 12 SOUTH AFRICA cig-a-like market, BY type, $M (2019–2024)

TABLE 13 SOUTH AFRICA cig-a-like market, BY type, $M (2025–2030)

TABLE 14 SOUTH AFRICA T-Vapor market, BY type, $M (2019–2024)

TABLE 15 SOUTH AFRICA T-Vapor market, BY type, $M (2025–2030)

TABLE 16 SOUTH AFRICA e-cigarette Market, by gender, $M (2019–2024)

TABLE 17 SOUTH AFRICA e-cigarette Market, by gender, $M (2025–2030)

TABLE 18 SOUTH AFRICA E-cigarette Market, by age group, $M (2019–2024)

TABLE 19 SOUTH AFRICA E-cigarette Market, by age group, $M (2025–2030)

TABLE 20 SOUTH AFRICA e-cigarette Market, by distribution channel, $M (2019–2024)

TABLE 21 SOUTH AFRICA e-cigarette Market, by distribution channel, $M (2025–2030)

TABLE 22 SOUTH AFRICA e-cigarette aftermarket, by type, $M (2019–2024)

TABLE 23 SOUTH AFRICA e-cigarette aftermarket, by type, $M (2025–2030)

TABLE 24 SOUTH AFRICA e-cigarette refill aftermarket, by liquid, $M (2019–2024)

TABLE 25 SOUTH AFRICA e-cigarette refill aftermarket, by liquid, $M (2025–2030)

TABLE 26 SOUTH AFRICA e-cigarette refill aftermarket, by flavor, $M (2019–2024)

TABLE 27 SOUTH AFRICA e-cigarette refill aftermarket, by flavor, $M (2025–2030)

TABLE 28 list of key players and their offerings

TABLE 29 KEY Players and Their Presence in Different Segments of E-Cigarette Market

TABLE 30 British AMERICAN TOBACCO P.L.C. - At a glance

TABLE 31 BRITISH AMERICAN TOBACCO p.l.c. − Key financial Summary

TABLE 32 ALTRIA GROUP INC. – At a glance

TABLE 33 ALTRIA GROUP INC. – Key financial Summary

TABLE 34 JAPAN TOBACCO INC. – At a glance

TABLE 35 JAPAN TOBACCO INC. – Key financial Summary

TABLE 36 IMPERIAL BRANDS PLC – At a glance

TABLE 37 IMPERIAL BRANDS PLC – Key financial Summary

TABLE 38 PHILIP MORRIS INTERNATIONAL INC. – At a glance

TABLE 39 PHILIP MORRIS INTERNATIONAL INC. – Key financial Summary

TABLE 40 PAX LABS INC. – At a glance

TABLE 41 JUUL Labs INC. – At a glance

TABLE 42 SHENZHEN ISMOKA ELECTRONICS CO., LTD. – At a glance

TABLE 43 SHENZHEN IVPS TECHNOLOGY Corporation LTD. – At a glance

TABLE 44 Shenzhen Ijoy Technology co. Ltd. – At a glance

TABLE 45 INNOKIN TECHNOLOGY CO. LTD. – At a glance

TABLE 46 SHENZHEN KANGER TECHNOLOGY CO., LTD. – At a glance

TABLE 47 KOREA TOBACCO & GINSENG CORPORATION – At a glance

TABLE 48 Korea Tobacco & Ginseng Corporation – Key financial Summary

TABLE 49 Joyetech Electronics Co. Ltd. - At a glance

 

List of Figures

FIG 1 MARKET SIZE BREAKDOWN BY SEGMENT

FIG 2 RESEARCH methodology

FIG 3 breakdown of primary research, by industry participant

FIG 4 breakdown of primary research, by Designation

FIG 5 breakdown of primary research, by company type

FIG 6 data triangulation approach

FIG 7 Currency Conversion Rates for USD (2023)

FIG 8 South Africa e-cigarette MARKET SUMMARY

FIG 9 VALUE CHAIN ANALYSIS OF e-cigarette MARKET

FIG 10 Bargaining power of buyers

FIG 11 bargaining power of suppliers

FIG 12 intensity of rivalry

FIG 13 threat of new entrants

FIG 14 Threat of substitutes

FIG 15 south africa e-cigarette market SNAPSHOT

FIG 16 SOUTH AFRICA e-cigarette market, BY offering, $M (2019–2030)

FIG 17 SOUTH AFRICA e-cigarette market, BY device Type, ‘000 units (2019–2030)

FIG 18 SOUTH AFRICA e-cigarette market, BY device Type, $M (2019–2030)

FIG 19 SOUTH AFRICA vaporizer market, BY type, $M (2019–2030)

FIG 20 SOUTH AFRICA cig-a-like market, BY type, $M (2019–2030)

FIG 21 SOUTH AFRICA T-Vapor market, BY type, $M (2019–2030)

FIG 22 SOUTH AFRICA e-cigarette Market, by gender, $M (2019–2030)

FIG 23 SOUTH AFRICA E-cigarette Market, by age group, $M (2019–2030)

FIG 24 SOUTH AFRICA e-cigarette Market, by distribution channel, $M (2019–2030)

FIG 25 SOUTH AFRICA e-cigarette aftermarket, by type, $M (2019–2030)

FIG 26 SOUTH AFRICA e-cigarette refill aftermarket, by liquid, $M (2019–2030)

FIG 27 SOUTH AFRICA e-cigarette refill aftermarket, by Flavor, $M (2019–2030)

FIG 28 Recent Activities of Major players

FIG 29 BRITISH AMERICAN TOBACCO p.l.c. – Revenue split by product category and geography (2023)

FIG 30 BRITISH AMERICAN TOBACCO P.L.C. – SWOT ANALYSIS

FIG 31 ALTRIA GROUP INC. – Revenue split BY SEGMENT (2023)

FIG 32 ALTRIA GROUP INC. – SWOT ANALYSIS

FIG 33 JAPAN TOBACCO INC. – Revenue split BY SEGMENT (2023)

FIG 34 JAPAN TOBACCO INC. – SWOT ANALYSIS

FIG 35 IMPERIAL BRANDS PLC – Revenue split BY SEGMENT and geography (2023)

FIG 36 IMPERIAL BRANDS PLC – SWOT ANALYSIS

FIG 37 PHILIP MORRIS INTERNATIONAL INC. − Revenue split BY segment (2023)

FIG 38 PHILIP MORRIS INTERNATIONAL INC. – SWOT ANALYSIS

FIG 39 Korea Tobacco & Ginseng Corporation – Revenue split by segment and geography (2023)

FIG 40 KOREA TOBACCO & GINSENG CORPORATION – SWOT ANALYSIS