South Africa E-Cigarette Market Size

South Africa E-Cigarette Market Future Prospects

From USD 167.6 million in 2024, the South African e-cigarette market value is expected to reach USD 410.2 million by 2030, witnessing a CAGR of 15.0% during 2025–2030.

The market is primarily driven by the growing health awareness, rapid urbanization, changing lifestyle habits, burgeoning youth population, increasing disposable income, and evolving social trends. Other major reasons for the market growth are the easy access to these products due to the proliferating e-commerce sector, launch of innovative products with attractive packaging, and technological advancements in these devices.

Further, e-cigarettes are offered in a whole range of flavors, which range from menthol and cola to combinations of fruit essences. The option to mi and match for a personalized experiences is a key factor that drives their popularity among the youth of South Africa.

Technological advancements, including use-and-throw devices, emergence of pods, customization options, and a longer battery life, encourage consumers to purchase e-vaping products. Another factor that augers well for the market growth is the lack of a regulatory policy for vaping devices. While conventional tobacco products are strictly regulated, laws for e-cigarettes are still evolving, driving the adoption of these products for the time being.