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The South African charcoal briquettes market stood at $136.0 million in 2019, and it is expected to reach $286.7 million by 2030, demonstrating a CAGR of 8.8% during the forecast period (2020–2030). The rich tradition of barbecued food and increasing tourist arrivals in the country, in order to experience its rich culture, scenic landscapes, and soul-satisfying food, are some of the key attributable factors for the growth of the market.
South Africa is a tourist destination, and people from across the world come here to experience its mesmerizing tourist spots, seeing the wildlife from up close, and enjoying its food and wine. However, in the light of COVID-19, several countries across the world, including South Africa, have implemented lockdowns and grounded national and international flights in order to contain the spread of the disease. Owing to such factors, the hospitality sector of the country has witnessed a severe negative impact, as a result of which the demand for barbecued food, for which charcoal briquettes are used as a fuel, has decreased.
Based on type, the oval category accounted for the largest size in the South African charcoal briquettes market in 2019. In South Africa, charcoal briquettes are mostly produced within the country, and local manufacturers find those in the oval shape easier to produce, compared to other types of charcoal briquettes, such as hexagonal and coconut shell.
On the basis of application, the barbecue category is expected to account for the largest market share in 2030. Barbecue is a deep-rooted tradition in South Africa; it is considered one of the best ways of connecting with loved ones and enjoying a meal together, especially during summertime. Further, the increasing tourist count in the country is boosting its hospitality sector, and more hotels are opening in the country in order to meet the growing accommodation demand. Owing to such factors, the demand for barbecue fuel is increasing in the country. Since low heat for a longer period is required for barbecue, the demand for charcoal briquettes is increasing in the country.
The usage of instant-light charcoal briquettes in place of conventional charcoal briquettes is being observed as a prominent trend in the country’s market. The preparation of barbecue using conventional charcoal briquettes is a tedious process, as it requires kindling, rekindling, and constant monitoring, in order to control the heat generated by the charcoal briquettes till they burn properly and become ready for use. Constant monitoring becomes important, since excessive heat may cause the food to burn.
Further, to control the heat, people commonly use a paper fan or hairdryer. Thus, to avoid such hassles, people in the country are increasingly preferring instant-light charcoal briquettes over the conventional ones. The instant-light charcoal briquettes are easy to use, as the paper bag they come in makes the lighting process easy, clean, and quick, with the briquettes ready for barbecuing within 20 minutes of burning, without the requirement for constant monitoring of heat.
South Africans love preparing barbecued food on their own. Over the weekends, people meet their friends, peers, and colleagues and enjoy barbecued food, especially during summertime, due to which the demand for barbecue fuel, such as charcoal briquettes, remains high during weekends. Further, charcoal briquettes are widely utilized by the local people for everyday cooking applications, being preferred over gas grills, as they not only provide a caramelized exterior to the food, but also lend a smoky flavor to it, thus making it delectable. Additionally, barbecuing requires extremely low amounts of fat, such as butter and oil, which makes the food healthy.
Moreover, South Africa is one of the favorite tourist places of international visitors on the African continent. In 2019, 10.4 million international tourists generated approximately $6.0 billion (ZAR 87.4 billion) revenue for the country. Thus, besides the locals, charcoal briquettes are widely used by the restaurants in the country to cater to the growing popularity of the country’s cuisine, reflected well in its love for barbecued and grilled food.
In the country, charcoal briquettes are commonly used for cooking purposes. Native people prefer charcoal briquettes over other cooking fuels, such as liquified petroleum gas (LPG) and kerosene, due to their low cost. Charcoal briquettes are made of wood (of size less than 50 millimeters) and the powder left after the production of charcoal. This wood and powder are mixed with some chemicals, such as binders and accelerators, to produce charcoal briquettes. Since these are produced using leftover materials, they cost less.
Furthermore, all charcoal briquettes packed in a bag are of the same size, making their handling easy during transportation, which may not be true in the case of lump charcoal. This further reduces the transportation cost of charcoal briquettes, thereby lowering their overall cost.
|Base Year (2019) Market Size||$136.0 Million|
|Forecast Period (2020-2030) CAGR||8.8%|
|Report Coverage||Market Dynamics, Import–Export Analysis, Revenue Estimation and Forecast, Segmentation Analysis, Competitive Benchmarking, Company Profiling|
|Market Size by Segments||Type, Application|
|Secondary Sources and References (Partial List)||Department of Statistics (South Africa), Department of Tourism (South Africa), Food and Agriculture Organization, Forest Stewardship Council, South African Tourism, South African Bureau of Standards, Hearth, Patio & Barbecue Association, International Monetary Fund, World Bank, Tourism Business Council of South Africa|
The South African charcoal briquettes market is highly fragmented in nature, with the presence of numerous small, unorganized players. This creates an opportunity for the bigger, organized players to capture a larger market share collectively. Some of the key players operating in the market are E & C Charcoal (Pty) Ltd., Ignite Products, Namchar (Pty) Ltd., Braai & BBQ, Umlilo Charcoal Products (Pty) Ltd., SAFIRE CHARKA (Pty) Limited, Safari Braai Products, Blaze Braai, Rapid Fire Charcoal and Briquettes CC, and Braaistar.
The South Africa charcoal briquettes market report offers comprehensive market segmentation analysis along with market estimation for the period 2014–2030.
Based on Type
Based on Application