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Smart Learning Market Overview
The global smart learning market is expected to witness rapid growth during the forecast period (2020–2030). The surging adoption of smartphones and tablets for accessing online course material, rising demand for personalized education among students, proliferation of connected devices in the education sector, growing need for automating administrative tasks in the sector, and increasing deployment of advanced technologies, such as natural language processing (NLP) and machine learning (ML), in learning are the major factors contributing to the market growth.
Additionally, factors such as increasing investments in educational infrastructure, rising focus on interactive learning, and growing bring-your-own-device (BYOD) culture in educational institutes and workplaces are supporting the market growth, globally.
The smart learning market has been classified into software, hardware, and services, on the basis of component. Of these, the software category is projected to register the fastest growth in the market during the forecast period. This can be mainly attributed to the increase in demand for software for managing data related to learning, testing, and assessment; automating administrative tasks; and supporting educators with effective teaching methods and helping them explore more possibilities of improving learning in classroom teaching.
The software category has further been classified into learning management system (LMS), student information system (SIS), assessment system, and others, which include collaboration tools and microlearning platforms. Among these, the LMS category held the largest share in the smart learning software market in 2019. This can be mainly ascribed to the shift from traditional learning methods to online learning, focus on performance monitoring in real time, centralization of the learning platform, easy uploading of content, organization of online group discussions, and simplification of the learning process through the adoption of this software.
Based on end use, the market has been classified into K–12 education, higher education, academic research, and corporate learning. Among these, the higher education category is expected to witness the fastest growth in the market during the forecast period, owing to factors such as the rising need for AI-supported learning platforms, growing demand for personalized counselling among students, and increasing need for automating administrative tasks during admission processes, such as enrollment and course registration.
Geographically, North America held the largest share in the smart learning market in 2019. This can be mainly attributed to the highly developed educational infrastructure, growing spending on advanced technologies in the education sector, and surging demand for intelligent educational solutions for improved student engagement in the region. In terms of growth, APAC is projected to be the fastest-growing market for smart learning solutions during the forecast period, owing to factors such as increasing government initiatives toward smart learning, rising smartphone and mobile internet penetration, and growing preference for online classroom learning among students and teachers in the region.
Smart Learning Market Dynamics
Increasing demand for an AI-supported personalized education experience is one of the key trends observed in the smart learning market. Personalized learning solutions facilitate better understanding among students by aligning their educational backgrounds, interests, and academic goals, thus creating a tailored learning experience for them. Moreover, they enable students to design courses according to their needs and obtain feedback related to their progress throughout the course.
Surging smartphone and internet penetration is one of the major factors propelling the market growth. According to GSMA Intelligence, the global internet user penetration stood at 48.9% in 2019 and is expected to reach 60.5% by the year 2025. Besides, the smartphone penetration, which stood at 65% in 2019, is projected to reach 80% by 2025. Both these factors, coupled with the emergence of improved learning platforms, have resulted in increased access to online education among students, thereby resulting in the growth of the market.
Smart Learning Market Competitive Landscape
The global smart learning market is highly competitive and fragmented in nature. Players in the market are focusing on growth strategies, such as mergers and acquisitions, product launches, and partnerships, to widen their reach with enhanced product offerings and improved brand reputation. For instance, in January 2020, SMART Technologies ULC, an educational technology company, announced the launch of an interactive display in combination with its SMART Board 6000 series. It leverages the ToolSense technology to automatically recognize a physical object and start digital interaction. With this launch, the company aims to innovate products to improve learning outcomes.
Some of the major players in the smart learning market are International Business Machines (IBM) Corporation, Pearson PLC, Microsoft Corporation, Blackboard Inc., Ellucian Company L.P., SAP SE, D2L Corporation, Cisco Systems Inc., Samsung Electronics Co. Ltd., Dell Technologies Inc., Promethean Limited, and SMART Technologies ULC.
The report also covers country-wise market analysis. Some of the major countries covered in the report are the U.S., Canada, France, Germany, the U.K., Italy, Spain, China, Japan, India, South Korea, Australia, Brazil, Mexico, South Africa, Turkey, Saudi Arabia, and the U.A.E.
Market Size Breakdown by Segment
The smart learning market report offers comprehensive market segmentation analysis along with market estimation for the period 2014–2030.
Based on Component
Based on Learning Type
Based on End Use