Saudi Arabia Sports Drinks Market Future Prospects
The Saudi Arabian sports drinks market will generate USD 759.4 million revenue in 2024, and it is projected to witness a CAGR of 5.4% during 2024–2030, reaching USD 1,036.5 million by 2030. This is due to the country’s increasing focus on fitness, health, and sporting events. The government is investing in sports infrastructure and events as part of Vision 2030. Saudi Sports Show adds to the growth of the market as it features motor sports, golf, watersports, and martial arts.
Furthermore, the increasing participation of health-conscious customers in sports activities is boosting the growth of the market. This augments the demand for sports nutrition products, including drinks, for performance and hydration during physical activities.