Saudi Arabia Fragrance Market Report: By Category (Luxury, Mass), Product Type (Perfumes, Body Oils, After Shaves, Candles, Fragrance Sets, Body Wash, Body Creams/Lotions), Gender (Men, Women, Unisex) - Industry Analysis and Growth Forecast to 2030

Market Overview

The Saudi Arabia fragrance market size was estimated at $2,049.7 million in 2021, and it will grow at a CAGR of 6.1% during 2021–2030. The market is driven by the increasing number of gym-goers and rising importance of personal hygiene and grooming in the country. Saudi Arabia is one of the most-important markets in the Middle East for cosmetics and fragrance products. Consumers in the country spend a lot of money on their personal appearance, which helps the market grow.

The COVID-19 pandemic has had an enormous impact on every aspect of the beauty and personal care industry, with the fragrances sector taking an especially hard hit during the lockdown. The industry, which was growing at 10% annually before the pandemic, saw negative growth due to the nationwide lockdown and the consequent drop in the demand for consumer products in 2020.

Opportunity in the Market

The market growth is expected to quicken over the decade with the growth in the e-commerce sector. The internet is massively contributing in driving the awareness about fragrance products among consumers. Saudi Arabia has the highest number of active social media users in the region on various platforms, including Instagram, Facebook, Snapchat, and Twitter. Many beauty product startups have gained popularity through social media by promoting their products on these platforms. Moreover, key players are also using these platforms to market their newly launched products.

Luxury Products Are Higher Revenue Generator in Market

In Saudi Arabia, luxury products held an estimated revenue share of around 80% in 2021. This is because Saudi Arabia has one of the world's fastest-expanding economies, owing to the high individual income levels and the country's robust oil & gas and banking and financial sectors. As a result, there has been an increase in the sale of luxury products. The country is also undergoing a tremendous population expansion, and youngsters are currently the most-powerful catalyst for the surging demand for luxury fragrance products.

Fragrance Products Are Majorly Used by Women

Women treasure fragrances as a vital pillar of their personal identity. With the increasing female workforce, the popularity of fragrances is growing among them. Fragrance is a favorite among ladies and one of the most-vital and appealing personal care accessories. Some ladies prefer a mild fragrance, while others prefer a strong one. Women have a choice of fragrances available in various types, which they choose depending on whether they are at work, home, or a social gathering.

Perfume Is Highest Revenue Contributor to Market

Perfumes are an essential part of the grooming routines of both men and women here, as well as an indicator of cleanliness and good taste. Perfumes are used by both women and men and signify the consumer’s personality, style, and individuality. With the changing consumer preferences, people in Saudi Arabia are shifting from traditional to Western perfumes, due to which many companies from the West, such as Christian Dior SE and Elemis Ltd., are starting their business in Saudi Arabia, which is contributing to the growth of the Saudi Arabia fragrance market.

Saudi Arabia Fragrance Market Report Coverage

Innovation in Cosmetic and Personal Care Products Will Drive Product Demand

Fragrant ingredients are commonly used in cosmetics and personal care products, such as shampoos, shower gels, shaving creams, body lotions, and body and hair oils. Moreover, the surging customer interest in health and wellbeing has opened up new opportunities for fragrance innovation. It has been seen that consumers consider an appealing fragrance an important factor while buying personal care products.

Additionally, from a marketing point of view, a successful fragrance is one that positively reflects the brand and caters perfectly to the target consumers. Hence, most of the companies in the personal care industry are innovating their products by using pleasant and organic fragrant ingredients, which, in turn, drives the fragrance market in the country.

To Increase Market Share, Companies Involved in Product Launches

Major players in the market have been involved in product launches to remain competitive. For instance:

• In January 2021, Old Spice unveiled three new fragrances, aloe-infused products, and clinical deodorants. It also launched a campaign, “Smell Ready for Anything”, which features the new deodorant, antiperspirant, and body wash offerings.
• In February 2021, Ajmal launched its latest fragrance Aristocrat Platinum eau de parfum, embodying the memories and success garnered over the last 70 years.
• In September 2019, Hindustan Unilever Limited announced the launch of its new body care product, ‘Love, Beauty, and Planet’, to drive and support the sustainable beauty movement across the Middle East.

Key Players in Saudi Arabia Fragrance Market Are:

• Abdul Samad Al Qurashi
• Al Majid 4Oud Company
• Arabian Oud
• Bath & Body Works Direct Inc.
• Candle-Lite Company LLC
• Christian Dior SE
• Johnson & Johnson
• Rasasi Perfumes Industry LLC
• The Procter & Gamble Company
• Unilever Group
• Victoria’s Secret & Co.

Market Size Breakdown by Segment

The report offers a comprehensive market segmentation analysis along with market estimation for the period 2015–2030.

Based on Category

• Luxury
• Mass

Based on Product Type

• Perfumes
• Body Oils
• After Shaves
• Candles
• Fragrance Sets
• Body Wash
• Body Creams/Lotions

Based on Gender

• Men
• Women
• Unisex