Saudi Arabia Edtech Market Size & Share Analysis - Emerging Trends, Growth Opportunities, Competitive Landscape, and Forecasts (2025 - 2032)

Saudi Arabia Edtech Market Emerging Trends

Integration of Advanced Technologies Is Key Trend

• The strong growth in the adoption of advanced educational technology solutions for improved learning is a key trend.
• AI is used to customize these solutions to students’ growth goals and make learning effective and well-suited according to their needs.
• VR classrooms are widely adopted for a hands-on learning environment, which involves teaching a subject via 3D models.
• This makes learning more interesting and easier to understand.
• The blockchain technology secures and verifies digital certifications, such as student records, making them trustworthy, easily accessible, and recognized by various institutions.
• Educators are receiving specialized training on using AI-based platforms and VR tools.
• Government and edtech companies are collaborating to launch technological solutions in schools and universities, enabling education accessible across sectors.
• Around 96% of the educators support using AI tools in schools and universities.

Increasing Demand for Lifelong Learning and Workforce Upskilling Is Key Driver

• One of the major drivers for the market is the need for continuous skill development and professional development, supported by personalized programs and digital certification.
• This helps consumers upgrade their skills in an evolving work economy.
• As more people want to upgrade their skills, many edtech companies are providing employees with micro-credential and developmental courses.
• The Human Resources Development Fund offers online programs and career guidance to strengthen economic support.
• The Technical and Vocational Training Corporation provides training across sectors to meet the evolving demands of the workplace.
• Around 65% of the English educators in Saudi Arabia find it hard to get training, which shows the need for broader training opportunities.

Saudi Arabia Edtech Market Segmentation Analysis

Education Level Analysis

The K–12 category held the largest market share, of 45%, in 2024, due to the strong government support and rising number of private edtech companies providing digital training programs for schools. For instance, 7 million students learn new things and upgrade their skills on the Madrasati platform. As per reports, approximately 57% of K–12 students use edtech services.

The higher education category will have the highest CAGR, of 12.5%, because many universities are widely adopting smart technologies, such as AI tools and virtual labs. The nationwide efforts to improve education to meet workplace needs also drive this category.

The education levels analyzed in this report are

• Preschool
• K–12 (Largest Category) 
• Higher Education (Fastest-Growing Category)
• Vocational & Skill-Based Training
• Test Preparation

Product Analysis

The learning management systems category had the largest market share, of 30%, in 2024. This is due to its broad use across the educational and institutional training ecosystems for the efficient delivery, management, and tracking of digital content. Additionally, the National eLearning Center AI Sandbox in Digital Learning initiative, supported by the government, promotes innovative and personalized education features.

The AR/VR-enhanced tools category will have the highest CAGR, of 13%, because of their ability to offer responsive and inspiring experiences across the healthcare and engineering sectors. According to a survey, around 97% of the students prefer VR classrooms.

The products analyzed in this report are: 

• Learning Management Systems (Largest Category)
• Virtual Classrooms
• Language Learning Platforms
• AR/VR-Enhanced Tools (Fastest-Growing Category)
• Assessment & Analytics Platforms
• Gamification Tools
• Course Authoring Tools

Business Model Analysis

The government/institutional contacts category held the largest market share, of 40%, in 2024, because of the large government initiatives under Vision 2030 and various investments in digital education. Additionally, the NPT initiative and the development of the AI-driven education gateway cloud platform drive the adoption of smart technologies in education.

The subscription-based category will have the highest CAGR, of 13.5%, because of the rising demand for adaptable and user-friendly learning solutions. The cost-effectiveness and accessibility of the services provided by platforms such as Noon Academy also contribute to the growth.

The business models analyzed in this report are:

• Subscription-Based (Fastest-Growing Category) 
• Freemium
• Government/Institutional Contacts (Largest Category) 
• One-Time License Sales

Delivery Mode Analysis

The online category held the largest market share, of 60%, in 2024, because of the extensive use of digital platforms and rising demand for adaptable learning solutions. Additionally, the Vision 2030 initiative and major investments promote e-learning and transform digital education.

The blended category will have the highest CAGR, of 13.2%, due to the need for personalized features and flexible learning options to support the diverse student preferences. This mode increases engagement and educational results. As per a study, around 73% of the medical students and 52% of the health sciences students prefer the blended education model.

The delivery modes analyzed in this report are:

• Online (Largest Category)
• Blended (Fastest-Growing Category)
• Offline

End User Analysis

The individual learners category held the largest market share, of 55%, in 2024, and it will have the highest CAGR, of 12.8%. This is because of the increasing demand for flexible and personalized learning options, improving internet accessibility, and broad smartphone usage. Platforms such as iCodejr are widely used for learning languages, gaining certifications, and advancing one’s career. Additionally, the tech-savvy and young consumers drive the utilization of digital platforms as they aim for efficient and convenient options. As per reports, over 63% of the students under the age of 30 use online learning channels.

The end users analyzed in this report are:

• Individual Learners (Largest and Fastest-Growing Category) 
• Educational Institutions
• Enterprises

Saudi Arabia Edtech Market Geographical Analysis

The Eastern category held the largest market share, of 35%, in 2024 due to its strong economic environment, industrial zones, and major investments in digital programs. Cities, such as Khobar and Dammam, have a large number of educational businesses, which have adopted online digital learning solutions on a significant scale.

The Southern category will have the highest CAGR, of 13.6%. This is because of the government initiatives focused on enhancing educational opportunities in rural areas and the utilization of online tools in K–12 education. These efforts help bridge education gaps in the region and provide engaging online learning to students.

The regions analyzed in this report are:

• Northern & Central
• Southern (Fastest-Growing Category)
• Western
• Eastern (Largest Category)

Saudi Arabia Edtech Market Competitive Landscape

The market is fragmented because of the wide range of players, including emerging companies, startups, government agencies, and global learning platforms. This country offers opportunities to different institutions and participants. Additionally, the strong government support under the kingdom’s Vision 2030 promotes innovations and technologies across sectors.

Saudi Arabia Edtech Market News & Updates

• In December 2024, AIGooru secured funding of USD 4 million from Constructor Capital to improve AI-driven technologies.
• In October 2023, Aanaab, Zain KSA and Code School Finalnand collaborated to localize online education in Saudi Arabia.
• In February 2023, Tatweer Educational Technologies and Lenovo signed an MoU to create smart technologies across universities and schools under Vision 2030.