Polyurea Coatings Market Share

Market Share for Polyurea Coatings

Although new entrants in the polyurea coatings sector pose little risk to established companies, the market is fragmented. Only innovation can assist new entrants in establishing themselves in this industry. However, with innovation comes higher operational costs, which makes it exceedingly difficult for new entrants to enter the market.

To make matters worse, buyers have a lot of negotiating power in the market. Several well-known manufacturers offer the same product at varying prices and levels of quality. Because switching costs are minimal, buyers can more easily choose one product over another. Most clients are price-sensitive and may choose less expensive-products.