New Zealand Micromobility Market Research Report: By Type (E-Scooters, E-Bikes, E-Mopeds, E-Pods, Bikes, Scooters), Model (First- and Last-Mile, Multimodal), Sharing System (Docked, Dockless) - Industry Analysis and Growth Forecast to 2030

Market Overview

The New Zealand micromobility market generated $9.5 million revenue in 2020, and it is expected to grow at a CAGR of 64.3% during the forecast period (2021–2030). The key factors responsible for the growth of the market include the low price and convenience of these solutions, favorable government regulations, and rising need to reduce traffic congestion.

The COVID-19 infection has reached almost every country across the world, including New Zealand. It has had a significant impact on the overall shared mobility and mass transit industries. However, the pandemic has caused a surge in the popularity of micromobility, as, being self-driven, the vehicles significantly reduce the risk of contracting the infection. Thus, people are expected to rely even more on micromobility for their daily mobility needs in the coming years.

Due to Their Growing Popularity, E-Scooters To Dominate Market during Forecast Period

In the micromobility market in New Zealand, based on vehicle type, e-scooters have become the preferred means of transport for short distances, which is why this category is expected to dominate the market during the forecast period. One of the major developments in the micromobility market is the inclusion of e-scooters in the fleet because of the additional comfort they offer over pedal-assisted bikes. Due to the desire of people to move faster and more conveniently, an increasing number of service providers are integrating e-scooters into their fleets, which is benefitting the market in this category.

Dockless Systems To Witness Faster Adoption Growth as They Offer Flexibility of Parking

The dockless category is expected to register the faster growth in the New Zealand micromobility market during the forecast period, based on sharing system. It will mainly be due to the rising number of companies opting for the dockless vehicle sharing concept as it requires less capital than a docked sharing system. Additionally, even users find dockless sharing systems more attractive due to their cost-efficiency and convenient features, such as higher parking flexibility.

Rising Investments in Micromobility Startups Are Key Market Trend

The number of micromobility startups has been witnessing a rise for the past few years owing to the elevating requirement for last-mile connectivity, particularly in urban areas. The startups are strongly focusing on gaining funding in order to expand their operations. In recent years, various prominent venture capitalists and automotive original equipment manufacturers (OEMs) have funded these startups, which has led to more-intense competition in the market and introduction of new services to satisfy the last-mile connectivity requirements of consumers. Some of the most-significant startups that have received huge funding are Lime, Neuron Mobility Pte. Ltd., Onzo, and Beam Mobility Holdings Pte. Ltd. Likewise, some of the major firms that have made an investment in micromobility startups are Eneco Group, Bain Capital Ventures, GSR Ventures, Sequoia Capital India, and Alphabet Inc.

Need for Lower Transportation Expenses Is key Market Driver

The growth of the micromobility market in New Zealand has been exponential due to the high availability, low pricing, and ease of functioning of the services. The most-important criterion for selecting a service for a consumer is cost. Micromobility is a low-cost travel option, which has lured commuters to try it. With micromobility, users need not take the hassle of buying a vehicle and bearing vehicle maintenance, insurance, charging/refueling, parking, and other expenses. The option of a low-cost commute thus motivates consumers to replace their walking phase with a suitable two-wheeler for first- and last-mile connectivity.

Along with transportation costs, micromobility can save the time of travel, due to its compact and swift nature. The services are also easily accessible, as users can locate and book the vehicle of their choice directly from the companies’ mobile apps. Further, the government has identified micromobility as a replacement for conventional intra-city transportation systems during the peak hours.

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Market Players Involved in Expansion to Gain Significant Position

In recent years, players in the New Zealand micromobility market have been involved in operational expansions, in order to attain a significant position. For instance:

• In January 2020, Neuron Mobility Pte. Ltd. expanded its services in New Zealand, as part of its expansion across the Asia-Pacific region. The company deployed 880 of its next-generation N3 e-scooters in Auckland. They are provided with adjustable safety helmets and designed to specifically tackle Auckland’s hilly terrain.
• In June 2019, Flamingo Technologies Limited expanded its operation in Wellington with a fleet of 400 e-scooters. The services were launched as part of a trial program initiated by the authorities of the city. Under the program, the company operated its services around the city center and suburbs. This trial was to help government authorities and the company determine the city’s policies for micromobility transport, including for e-scooter and bike sharing schemes.

Key Players in New Zealand Micromobility Market Include:

• Lime
• Neuron Mobility Pte. Ltd.
• Flamingo Technologies Limited
• Beam Mobility Holdings Pte. Ltd.
• Bird Rides Inc.
• Micro Mobility Systems AG
• SmartMotion Bikes
• The Mobility Company
• Blip
• Ghost Scooters
• Electric Scooter Shop
• Hybrid Bikes Ltd.
• Hikobike
• Ningbo MYWAY Intelligent Technology Co. Ltd.
• Kwang Yang Motor Co. Ltd.
• Segway Inc.
• Vmoto Limited

Market Size Breakdown by Segments

The New Zealand micromobility market report offers comprehensive market segmentation analysis along with market estimation for the period 2019-2030.

Based on Type

• E-scooters
• E-bikes
• E-mopeds
• E-pods
• Bikes
• Scooters

Based on Model

• First- and Last-Mile
• Multimodal          

Based on Sharing System

• Docked
• Dockless