Matting agent producers have adopted a number of strategies, such as product launches and geographical expansions, in order to have a competitive edge. Additionally, many companies are providing matting agents with advanced properties to maintain their leading position. In 2023, the top five players accounted for a significant share of 30% in the matting agents industry. Furthermore, key players, such as Evonik Industries AG and PPG Industries Inc., are significantly influencing the market in regard to trends, pricing, and other factors.