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The mass notification system has attracted many industries, including facilities management, fire safety, health safety, and business continuity management (BCM). Currently, more than 60 vendors are operating in the mass notification market. The emergence of many regional level and small players has increased the competition in the market; however the blue chip companies still have an upper hand with their superior product offerings. The market of mass notification is still at a nascent stage, with a market penetration of about 20% - 30%.
Mass notification system is used for conveying real time critical information about the occurrence of any event. The use of mass notification service helps in minimizing human errors, rumors, distractions, and misinformation. The technological advancements in the mass notification system have opened up many new target industries, such as educational institutions and transportation. The mass notification system in educational institution facilitates circulation and supervision of notification to various endpoints. The message distribution in the mass notification system can be achieved via web-based portal, mobile application, call centers, or web browser. The mass notification systems are used in emergency, business-context-based alerting, business operations notifications, public safety, and IT service alerting.
Based on the product type, the global mass notification services market can be broadly segmented as software, and services. On the basis of deployment type, the global mass notification market can be classified as On-Premises, and Hosted/On-Demand. Based on application, the global mass notification market can be broadly classified as emergency communication, disaster recovery, business operations, and public alert, and warning. On the basis of solution, the global mass notification services market can be broadly classified as in-building solutions, distributed recipient solutions, and wide area solutions. On the basis of industry verticals, the global mass notification services market can be classified as education, energy and power, healthcare, defense, governments, transportation and logistics, and others. The on demand/hosted mass notification services market is the largest and fastest growing segment.
The availability of sub-standard substitutes for public safety is acting as a major road block, for the wide adoption of the mass notification market. The sub-standard solution has grown up significantly in the recent years, owing to the absence of standard regulations for mass notification systems across the end users industries. However, the mass notification system in military and educational institutions is highly regulated, due to the criticality of the message and sensitive nature of operations. The growing need for crowd management, increasing security threats, in addition to growing market penetration of mass notification in business operations are driving the global mass notification market.
North America and Europe accounted for the largest market of mass notification in 2014. The stringent public safety norms, such as Standard for Educational and Psychological Testing (AERA), and Recommended Practice for Analysis, Design, Installation, and Testing of Basic Surface Safety Systems for Offshore Production Platforms (API RP 14C), along with large spending on homeland security in these regions, has led to their dominance in the mass notification market. Asia –Pacific is the fastest growing market for mass notification, owing to the up surging public awareness and increasing government expenditure on information and broadcasting in the developing countries. Country wise, the U.S., Canada, the U.K., Germany, China, India, Japan, France, Italy, and Brazil are some of the major mass notification markets.
Some of the competitors in the mass notification market are Eaton Corporation Pvt. Ltd., IBM Corporation, Everbridge Inc., Honeywell International Inc., Siemens AG, Omnilert LLC, Everbridge Inc., Xmatters Inc., and Mir3 Inc.