Report Code: 11900 | Available Format: PDF
The mass notification system market size is estimated at USD 12.4 billion in 2023, and will grow at a rate of 21.4% between 2023 and 2030, to reach USD 48.1 billion by 2030. The extensive use of these systems in medical institutions, especially IP-based variants, is the key factor pushing the market. Moreover, these systems were required for providing relevant and timely safety, health, and other information during the pandemic.
The general public and calamity management personnel are warned of disasters with the help of MNSs during natural and man-made catastrophes. With These devices, the suitable course of action can also be efficiently conveyed to people struck by disasters. Consequently, a multimodal system should be implemented for ensuring that each user is up to date with an emergency.
The usage of these systems is rising because of industries’ increasing acceptance of IoT, data analytics, and cloud computing. They enable enterprises and local administrations to communicate with people or groups, alerting them of disasters.
In September 2022, AlertMedia Inc. unveiled emergency communication software allowing for enterprise-wide communication with audiences for confirming the course of action and enabling the connection of security teams. This allows disaster management & recovery teams to establish two-way communication through mobile notifications, voice calls, and social media, manage all critical events from one place, track threats, and initiate a coordinated response.
The hardware category is the leader of the industry, credited to the increasing usage of IP-based MNSs in healthcare facilities. It comprises a variety of devices required for deploying the software, including a command center, speakers, and alarm strobes.
With the increasing deployment of mass notification hardware, the demand for the associated software will grow rapidly. Due to the integration of AI into this software and its deployment on the cloud, the overall system becomes more efficient. In this regard, the increasing emphasis of the players on integrating state-of-the-art technologies in the related software will power the growth of this category.
Education is a key end user category, credited to the increasing deployment of mass notification systems for improving the safety of students and the staff. In the case of an emergency, school mass notification systems leave voicemails and notify authorities, such as fire, police, and ambulance.
These alerts are fairly simple and delivered through numerous personalized communication channels, such as SMS, push notifications, phone, email, and social media. An effective emergency communication system delivers the message everyone at the same time.
The energy and utilities sector is observing considerable growth in the market. This is because these systems simplify management processes and modernize communications for energy and utility providers. In case of a disruption, the program provides notifications, updates, and guidance. Moreover, the industry deals with hot gases and liquid fuels, burning coal, high-pressure steam, critical nuclear fuels, and other dangerous materials.
Another significant user of these systems is government agencies, which are required to send notifications to the masses in the case of a major change in any policy, implementation of a new scheme, warn people of an impending disaster, and keep the public updated on rescue efforts in the event of a calamity. For instance, in August 2023, the Indian government began testing an emergency alert system, which sends notifications of disasters to people’s phones.
Market Size in 2023
USD 12.4 Billion (E)
Revenue Forecast in 2030
USD 48.1 Billion
Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling
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The increasing requirement for mass notification systems for apprising people of emergencies across a number of industries will drive the dominance of North America on the industry. Furthermore, the presence of major hardware suppliers and software vendors is responsible for the highest revenue of the region.
The U.S. uses this technology widely, as tornadoes, wildfires, and hurricanes constantly strike it. Hence, U.S.-based market players are developing advanced notification applications and software to allow public agencies to notify people instantly during an emergency, in order to keep them safe. For instance, Acoustic Technology Inc., in August 2022, publicized the introduction of its next-generation MNS product line.
APAC will grow the fastest in the years to come. The increase in the count of natural disasters and terrorist attacks has brought about an increase in the usage of mass notification systems to ensure the safety of people. Moreover, stringent regulations are being implemented for workplace safety, which is why industries that are characterized by dangerous working environments are mandated to used MNSs.
Large enterprises hold the dominating market share, as their workforce and clients are spread over various locations. Moreover, these systems provide a scalable, secure, and reliable method for responding to disasters and allow users to send emergency messages fast and easily. Therefore, the usage of such systems will expand in key organizations to ensure the safety of employees in the case of an emergency and keep every individual connected with the help of a robust network.
Moreover, SMEs will undergo significant growth in the market in the next seven years. Cloud-delivered MNSs targeted at SMEs provide straightforward interfaces and are easy to install. A strong network is needed for these systems to allow the staff to stay connected. Furthermore, governments’ encouragement to SMEs to digitize their processes will fuel the growth of the industry.
On the basis of application, the business continuity and disaster recovery category is dominant. Since the continuity of businesses depends on how quickly they recover from disasters, they are increasingly adopting mass notification systems. For instance, if a boiler inside a manufacturing plant explodes or spilt oil catches fire, these systems can be used to initiate a mass exodus out of the facility.
On the other hand, governments usually deploy these systems for integrated public alert and warning purposes. During a major disaster, such as war, earthquake, raging pandemic, uncontrollable fire, nuclear meltdown, or terrorist attack, it is the duty of the government to keep people updated of safety measures and relief provision.
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