| Study Period | 2019 - 2032 |
| 2024 Market Size | USD 2150 Million |
| 2025 Market Size | USD 2397.3 Million |
| 2032 Forecast | USD 5457.3 Million |
| Growth Rate (CAGR) | 12.5% |
| Largest Payment Method | Credit/Debit Cards |
| Fastest Growing Business Model | Hybrid |
| Nature of the Market | Fragmented |
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The Kuwaiti e-commerce market size was USD 2150 million in 2024, and it will grow by 12.5% during 2025-2032, to reach USD 5457.3 million by 2032.
The market is driven by of the easy access to the internet, rising number of mobile shoppers, and numerous conveniences of online shopping, such as click-and-collect and virtual try-ons. Net banking, online wallets, and other internet-based payments make shipping consumer-centric and safer. Influencers and social media play vital roles in helping consumers find new products. As per reports, over 60% of the retail sales in Kuwait were conducted online in 2023.
This market is supported by several laws on electronic signatures, which help verify the online transaction and prevent fraud. The localization of e-commerce platforms in terms of languages, ethnic considerations, and personalized recommendations attracts regular and first-time customers. The rising sale of premium and expensive items via e-commerce platforms is another trend.
The grocery & essentials category held the largest market share of 30% in 2024 due to the rise in the number of online grocery apps offering doorstep deliveries, a high rate of repeat customers, and a shift to online shopping during the pandemic. As per reports, around 30% of the Kuwaiti consumers buy grocery and personal care products through e-shopping platforms.
The health & beauty products category will have the highest CAGR due to the high social media influence, home delivery convenience, and rising shift toward health and wellness products. According to a survey, around 50% of the women aged between 25 and 30 years buy beauty products online.
The products analyzed in this report are:
The business-to-consumer category held the largest market share of 80% in 2024. The rise in the influence of C2C e-commerce selling platforms, increasing trust in web-based transactions, and increasing preference for shopping via social networking sites, such as Instagram. These platforms attract tech-oriented population as they are affordable and offer easy access to a whole lot of products. As per reports, around 77% of the consumers prefer online shopping through social media apps, which offer more flexibility compared to the standard online methods.
The platforms analyzed in this report are:
The credit/debit cards category held the largest market share, of 45% in 2024, due to their widespread usage by consumers, stability, and major role of KNET the national payment network facilitating a broad range of online card payments.
The BNPL category will have the highest CAGR because of the strong demand from young consumers, the expansion of the fintech sector, and the flexibility offered by e-commerce platforms.
The payment methods analyzed in this report are:
The marketplace category held the largest market share, of 65% in 2024, due to the large product variety, seller flexibility, low operational expenses, and easy scalability. Platforms such as Carriage, Souq, and Talabat follow this business model, where third-party sellers list their products, while the platform handles transactions and logistics.
The hybrid category will have the highest CAGR due to its better product offering, high control over customer experience, and stronger trust in shipping and product quality. Best AI-Yousifi and Xcite companies use these models for inventory and allow third-party sellers to offer their products on their platforms.
The business models analyzed in this report are:
The standard category held the largest market share, of 60% in 2024, due to its suitability for non-urgent purchases, high volume of orders from the marketplace, and rising volume of cross-city deliveries. This method is cost-effective, widely available, and takes 1–3 business days, depending on the retailer. As per reports, around 10% of the consumers prefer cash on delivery for their online purchases.
The same-day/next-day category will have the highest CAGR because of the high demand of consumers for faster deliveries, high density of online shoppers in urban regions, and improvements in logistics by various companies, such as Xcite and Amazon.
The delivery time analyzed in this report are:
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The market is fragmented due to the high smartphone use, the rise in internet access, and the increasing demand for digital experiences. Several local and international players compete across a wide range of categories, with no single company holding a large share of market. Local grocery chains and electronic retailers have a strong online presence, while some niche fashion and beauty brands contribute to the market diversity. This competition encourages creativity and provides consumers with better options for price, delivery, and quality preferences. This drives companies to enhance their products, services, and logistics across both emerging and well-defined categories.
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