| Study Period | 2019 - 2030 |
| 2024 Market Size | USD 33.4 Billion |
| 2025 Market Size | USD 35.9 Billion |
| 2030 Forecast | USD 51.6 Billion |
| Growth Rate (CAGR) | 7.5% |
| Largest Region | North America |
| Fastest Growing Region | Asia-Pacific |
| Nature of the Market | Fragmented |
| Largest Panel Size Category | 17−32” |
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The interactive kiosk market size will stand at USD 33.4 billion in 2024, and it is expected to rise to USD 51.6 billion by 2030, at a CAGR of 7.5% during 2024–2030.
The market is driven by the convenience these machines offer over shopping at a proper store, expanding internet connectivity in developing countries, the burgeoning trend of shopping on the go, and the rising rate of urbanization around the world. Additionally, the improvements in HMIs, including keypads and touchscreen displays; the UI/UX, and the overall design of these machines, encourage people to use them. Moreover, the booming popularity of electronic payments and the click-and-mortar shopping concept drives the market.
The BFSI category dominates the market with 35% share in 2024. This is attributed to the wide usage of ATMs around the world to offer people ready cash. Despite the proliferation of online shopping, there are certain things that can only be paid for in cash, especially in emergencies. Further, not every vendor in the rural areas of developing and underdeveloped countries has a mobile phone; hence, shopping for everyday items is mostly done with cash. Moreover, ATMs were among the first forms of interactive kiosks, which is why these machines have been deployed in such applications more than any till now.
The retail category is expected to register the highest growth rate, of 8.0%, during 2024–2030. This is due to the expansion in the number of retail chains, as kiosks provide low-cost promotional information, combined with a centralized system for dynamic pricing and information change.
Furthermore, the growth of e-commerce is favorably impacting the kiosk sector. Information kiosks in malls are being used by retailers to attract more customers, by advertising their items and providing various pieces of information about them. For example, Crocs had more than 70 stores worldwide with interactive kiosks in 2021, providing shoppers with product information and facilitating their purchases.
Moreover, retail kiosks are gaining popularity, particularly in growing economies, such as India, as a lot of technical improvements are being brought about in them to meet the client demand for a seamless shopping experience. One such innovation is AI recommendations, which assist merchants in improving demand projections, pricing decisions, and product placement, by helping them analyze the purchases made through the kiosk. As a result, customers connect with the correct products at the right time and location. Moreover, predictive analytics can assist retailers in ordering the correct amount of stock, so that stores do not have too much or too little.
The vertical breakdown of the market is as follows:
ATM kiosks hold the largest market share, of around 30%, in 2024. They are self-service kiosks that provide consumers with the option to conduct transactions via a convenient channel.
With the advancement of technology, more-interactive ATMs are being introduced, as they allow consumers to conduct transactions, while communicating with tellers situated at micro branches across the country via video conferencing.
According to a study, the average ATM machine is used roughly 300 times each month, and more than 10 billion transactions are processed in the U.S each year. Because of this massive popularity, many digital-first banks are procuring interactive teller machines, which allow customers to contact a human teller via video calls and enable banking activities that transcend simple cash withdrawals, such as providing extended teller service hours and accepting loan payments.
Overall, the adoption of ATM kiosks is being influenced by the growing demand for self-service across several security-related applications in banking systems and the improved client services that are provided by interactive ATMs.
Vending kiosks will have the highest CAGR, of 8.3%, over the forecast period. This is because of the popularity of snacking around the world as a means to get a quick meal on the go and in limited time. Vending machines save people the trouble of visiting a physical store, which can often have a long line outside. Additionally, apart from snacks, vending kiosks are increasingly being used for dispensing other items, such as frozen, ready-to-cook, and prepared meals, pharmaceutical and medical items, such as OTC drugs and condoms, as well as gifts and collectables. For instance, pizza vending machines of Tokyo are immensely popular and a social media hit. They offer convenience for late-night travelers or those who work the night shift by making readymade food available round the clock.
The following types have been analyzed:
Hardware holds the largest share, in 2024. This is because it includes the actual kiosk, which is the costliest of all the offerings. Moreover, kiosks with advanced LED and full-HD displays, live touchscreens, attractive audio, and other practical and aesthetic features are expensive to procure. Hence, with governments and private entities installing more of these systems for various purposes, the category will continue to garner high revenue.
Operating systems, remote management and monitoring features, multimedia content management systems, and application stacks are all part of the software. With the advancement of technology, robust and user-friendly software solutions for the seamless operation of kiosks are being introduced. Software solutions are important for kiosk suppliers to deliver tailored solutions to sellers, based on product and location requirements. As a result of the rising demand for customized B2C retail solutions, the interactive kiosk software industry is expected to grow rapidly.
The segment is categorized as followed:
The indoor category is the larger and faster-growing, with a share of 60% in 2024 and CAGR of 7.7% over the forecast period, respectively. Indoor interactive kiosks are commonly seen at shopping malls, hospitals, workplaces, and banks. Moreover, at airports, metro stations, and corporate and educational establishments, they are an excellent medium for disseminating information, such as advertisements.
Indoor digital kiosks are commonly utilized to replace traditional means of representation and advertisements because they are significantly less expensive than printing. For instance, indoor prescription payment kiosks allow people to pay for medication conveniently.
We have studied the following locations:
The 17–32” category is the larger and faster-growing, respectively. This is attributed to the versatility of interactive kiosks with panels in this size range, as well as their cost-efficiency and ability to fit in most spaces. Among the verticals, healthcare and retail are rapidly procuring interactive kiosks with panels up to 32 inches in size.
The following panel sizes are covered:
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The below-mentioned regions and countries are part of our analysis:
The interactive kiosk market is fragmented, as a result of which market penetration is still moderate. The fragmentation is attributed to the wide range of interactive kiosks available for various purposes with varying degrees of security and safety measures. Companies are taking a variety of measures to enhance their capabilities and increase their market share. Investments in research and development, as well as partnerships and alliances, are projected to be the strategic emphasis of the companies operating in the market to achieve a substantial position
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