India Interior Design Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024-2030)

India Interior Design Market Data

India Interior Design Market Trends & Growth Drivers

Theme-Based Office and Home Interiors Are Key Trends in India

• In India, investments in real estate are rising, especially in commercial properties, such as co-working spaces. Because the real estate market is expected to expand in the future, interior designing services will be in high demand.
• For their business and residential environments, people are opting for theme-based designs. Various themes, such as Mediterranean, European, and ethnic Indian, are becoming increasingly popular nowadays.
• A skilled interior designer can assist in fusing numerous decorative styles, such as modern, contemporary, Indo-Western, classical, and Western, to produce interiors that are unique, beautiful, and pleasing to the senses.
• A popular trend these days, theme-based offices can profoundly impact a company’s image in the market in certain ways, including making of a thoughtful impression on employees, creating a Zen state, and helping the office space stand out. Owing to this understanding, modern architects and interior designers obtain deep knowledge of the working culture of the organization they are contracted by.

Growing Real Estate Activities and Rising Urbanization Rate Are Biggest Market Drivers

• The real estate domain is the second-highest employment generator in India after the agriculture domain. This sector is also expected to garner a vast investment from NRI in the short and long terms.
• Bengaluru will be among the most-favored location locations for real estate investment among NRIs, with other prominent ones being Pune, Ahmedabad, Goa, Chennai, Dehradun, and Delhi.
• The growth of this sector is complemented by the evolution in the corporate environment and the rise in the demand for office spaces as well as urban and semi-urban accommodations.
• The construction industry holds the 3rd position among the 14 major sectors concerning direct, indirect, and induced effects on the economy.
• According to the India Brand Equity Foundation (IBEF), the real estate market will grow from USD 1.72 billion (INR 12,000) in 2019 to USD 9.30 billion (INR 65,000 crore) by 2040.
• The Indian real estate sector has seen huge growth recently in investments, due to an increase in the demand for office and residential places.
• Cities are likely to contribute 70% of India’s GDP by 2030. All these findings are highlighted in the exponential rate of urbanization that the country is going through.
• In the cities of Mumbai, Delhi, Bengaluru, Hyderabad, Ahmadabad, Chennai, Kolkata, Surat, Pune, and Jaipur, the percentage of the urban population is higher than the state average.
• Moreover, according to the World Bank data, the urban population of India stood at 36.0% of the total population in 2022, increasing from 34.0% of the total in 2018. Due to the abovementioned factors, there is a huge opportunity for the interior designers of India to grow their business.

Long Gestation Periods of Projects Are Key Restraint

• Interior design projects are long processes, stretching for 4–6 months, which is majorly restraining the growth of the interior design market in India. The projects usually comprise five phases: assembling a trusted team, preparing a schematic design, developing the designs made and documents for construction, procuring the items, including paints and lighting fixtures; and carrying out the actual task.
• In phase I, assembling a trusted team for the project may take from a few weeks to a few months. In phase II, the standard timeline for the preparation of a schematic phase for a single room may be 2–3 weeks, and for a whole house, it may be 4–6 weeks.
• Further, the design timeline with construction for a single room may be 2–4 weeks, and for a whole house, it may be 4–6 weeks. In phase III, the standard timeline for the design development phase for a single room is 2–3 weeks for selections, in addition to 1–2 weeks for revisions and proposal creation; for a whole house, it is 4–6 weeks for selections and 2–3 more weeks for revisions and proposal creation.
• In addition, the design timeline with construction for a single room may be 1–3 weeks for revisions, and for a whole house, it may be 2–6 weeks for selections and revisions. In addition, construction documentation may take between 2–4 weeks and a few months (for an architectural project).
• In phase IV, the standard timeline for material procurement for a single room is 1–2 weeks for ordering and an additional 6–12 weeks lead time, and for a whole house, it is 2–3 weeks for ordering and 6–12 weeks’ lead time.
• Further, the design timeline with construction a for single room is 1–2 weeks for ordering and 2–6 more weeks’ lead time, and for a whole house, it is 3–4 weeks for ordering, in addition to 2–6 weeks of lead time.
• In addition, the timeline for construction is three weeks to several months, depending on the scope. In phase V, the standard timeline for the in-home installation of the fixtures is 1 day for smaller projects and 2–3 days for larger projects.
• Likewise, the total gestation period for designing a commercial space depends on the type of project. The timeline for small projects may be 1–6 weeks, whereas for larger projects, it may be 6–12 months.
• In addition, in some cases, the process may take 1–2 years and more, depending on the scope of the project and complexity. The designing process for a commercial building may include the planning of all the stages of building construction, development of schematic designs, which includes information about materials, textures, sizes and colors; pre-construction, including site investigation; procurement of all the materials, equipment, and laborers needed for the project; and construction and post-construction, including foundation, plumbing and electrical wiring inspection upon completion.

India Interior Design Industry Outlook

Decoration Type Insights

The new decoration type is the larger category, with a market share of around 70% in 2023, and it is the faster-growing category as well. This is due to the rise in the demand for office as well as residential spaces. The other reason for the growth is the shift in the work culture and a developing taste for high-end lifestyles in India. This, in turn, is leading to the development of new designer commercial spaces and well-designed, elegant homes, hence helping the Indian interior design market advance.

The decoration type segment has two categories:

• New (Larger and Faster-Growing Category)
• Renovations

Budget Insights

Budget-conscious is the largest category, with a market share of around 45% in 2023, and the fastest-growing category too. This is associated with the rising middle-class population of India, which is increasing the number of people who want to invest money in interior design but do not want to invest a lot. Many options are available for reasonable interior designs in India. This is helping people design their homes and offices without spending a lot. Numerous online platforms aid in finding the best and most reasonable interior design options.

This segment is divided into three categories:

• Luxury/High-End
• Mid-Range
• Budget-Conscious (Largest and Fastest-Growing Category)

Application Insights

Commercial is the larger category, with a market share of around 75% in 2023, and the faster-growing application too. The main reason for the growth of the category is the booming commercial real estate sector in India. As India is experiencing a transition in the work culture, the interiors of offices are playing an important role. The rapid urbanization in major cities, such as Delhi, Mumbai, Ahmedabad, Bangalore, Chennai, Kolkata, Hyderabad, and Pune, has reshaped the Indian corporate life.

Professional interior designers are able to make the space comfortable and aligned with the philosophy of the client’s brand. They can come up with better ideas on how to best utilize the office space and reflect the nature of work and the working environment.

The segment is classified as:

• Commercial (Largest and Fastest-Growing Category)
• Residential

South India Is Largest and Fastest-Growing Region

South India is the largest region in the market, with a share of around 50% in 2023, as well as the fastest-growing. The large number of housing projects initiated by private builders and public bodies and an increasing number of corporate offices of national and multinational companies in the region are behind its largest market share.

These regions have been analyzed in the report:

• North
• South (Largest and Fastest-Growing Region)
• East
• West

India Interior Design Market Share

The Indian interior design market is fragmented in nature with the presence of numerous players, such as Chaukor Studio, The KariGhars, Morph Designs, DesignQube, Ace Interior & architect, Livspace Ptd Ltd., Sobha Interiors, and CEE BEE Design Studio. Many of them are engaging in partnerships to increase their revenue.

India Interior Design Industry News

In March 2024, the Birla Corporate Office was designed By Cee Bee Design Studio with a modern and natural touch.

In December 2022, Livspace launched Livspace for Business, to provide numerous services to businesses seeking to redesign or renovate their retail shops, offices, and other commercial areas.

In September 2021, Livspace Pte. Ltd. planned to invest USD 50 million to expand its business across 80 markets, including 60 new market entries across India and 20 Asia-Pacific (APAC) cities.

In July 2021, Carafina Interiors commissioned a 20,000-square-foot manufacturing facility in Bangalore. Carafina collaborated with Homag, Altendorf, and Biesse to acquire machinery for the facility from Italy and Germany. All the production processes are automated and controlled by computers, which ensures the interiors are a perfect fit for the space and carry a high-quality finish.