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Germany Coding and Marking Systems Market Overview
Germany coding and marking systems market was valued at $290.6 million in 2017 and is projected to reach $409.4 million by 2023, witnessing a CAGR of 5.7% during the forecast period. The increase in demand for coding and marking systems from the food and beverage (F&B) and pharmaceutical industries is driving the market growth in the country.
GERMANY CODING AND MARKING SYSTEMS MARKET, BY TECHNOLOGY, UNITS (2013-2023)
Coding and marking systems provide product related details on the packaging, such as batch number, price, manufacturing and expiry date, and other related information to end users. Coding and labelling allow the identification and tracking of components through the different phases of the production process.
On the basis of technology, the coding and marking systems market of Germany is segmented into continuous inkjet, thermal transfer overprinting (TTO), thermal ink jet, drop on demand (DoD), print and apply labelers, laser coding and marking, and others. Others include valve jet and hot-melt inkjet.
Continuous inkjet was the largest category in the coding and marking systems market of Germany, with respective volume and value contributions exceeding 40.0% and 35.0% in 2017. Continuous inkjet offers several benefits such as very high-speed printing, ability to run for long hours, minimum servicing requirement, and cost effectiveness. Such benefits propel the demand for continuous inkjet printers in the F&B and aerospace sectors, thus driving the market growth in the country.
On the basis of end user, the coding and marking systems market of Germany is segmented into F&B, electrical and electronics, automotive and aerospace, chemical, healthcare, and others. Others include cosmetics and personal care products, textiles, and packaged consumer goods. In terms of value, automotive and aerospace was the largest end user category in the market, with its revenue contribution exceeding 30.0% in 2017. Rising need for coding and marking technology for traceability of automotive components, supply chain management, and identification of counterfeit components is expected to drive the growth of the market during the forecast period.
Germany Coding and Marking Systems Market Dynamics
The major trend identified in the coding and marking systems market of Germany is the shift in preference from conventional printing towards digital printing. The major drivers identified in the market are the growing applications of coding and marking technology in the F&B and pharmaceutical industries, and stringent regulatory norms mandating the use of coding and marking in various industries.
In Germany, many end-use industries are shifting from conventional printing to digital printing. The main reason behind the shift is that digital printing solutions such as continuous inkjet offer printing of millions of characters using just a litre of ink. Also, ink used in digital solutions dries quickly, which makes the process quick and cost-effective. On the other hand, conventional printing solutions are time consuming and generate more inventory waste. Hence, owing to the such advantages of digital printing solutions over conventional, manufactures are switching to digital coding and marking solutions, thus laying the major trend in the coding and marking systems of Germany.
Rising demand from the F&B and pharmaceutical industries are one of the primary factors driving the market. Rising sales of packaged food, bottled water, and milk drink is fueling the growth of the packaged F&B industry across the country. On the other hand, the growing demand of pharmaceutical packaging is supported by multiple factors such as increase in awareness among manufacturers of the benefits of citing drug information on the package, and rising penetration of blister packaging in the pharmaceutical industry.
Hence, rapid growth of the pharmaceutical packaging industry and growing demand from F&B industry is acting as a long-term growth driver for the coding and marking systems market of Germany.
The price of coding and marking systems depend on its specifications, level of technology integration, applications, size, and nature of consumables used. Due to such wide criteria, a significant amount of variance is observed when it comes to the pricing of coding and marking solutions. For example, small character printer for primary packaging may cost lower than large character printer used for secondary packaging. In industrial setting, a high-end thermal transfer over printer or any other type of printer may cost a few thousand dollars. Thus, high cost forms the major restraint in the coding and marking systems market of Germany.
Germany Coding and Marking Systems Market Competitive Landscape
Some of the major players operating in the coding and marking systems market of Germnay are Hitachi Ltd., REA Elektronik GmbH, Domino Printing Sciences plc, KBA-Metronic GmbH, Dover Corporation, and Danaher Corporation.