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Global Facial/Surgical Mask Market Overview
The global facial/surgical mask market is expected to witness lucrative growth during the forecast period (2020–2030). This would be mainly due to the growing air pollution levels, leading to a surge in the chronic disease incidence, increasing prevalence of infectious diseases, and rising awareness among people about utilizing these masks in their day-to-day life, mainly during their commute. These masks are also used by surgeons and healthcare professionals during several medical procedures.
When segmented on the basis of distribution channel, the facial/surgical mask market is categorized into retail stores, online, and hospitals/clinics. Among these, the market is expected to witness significant growth in the online purchase category during the forecast period, mainly owing to the higher convenience and availability of discounted prices for bulk purchases at e-commerce portals.
Based on product type, the facial/surgical mask market is bifurcated into surgical and respiratory. Between these, the surgical bifurcation dominated the market during the historical period (2014–2019). It is mainly attributed to the high sales and usage of these masks, as they are mostly disposed of after each operation or patient encounter by healthcare professionals.
On the basis of end user, the facial/surgical mask market is categorized into healthcare professional and individual. Between these, the market is expected to witness faster growth in the individual category during the forecast period, mainly due to the increasing incidence of airborne diseases and strong need for prevention among the people. For instance, the coronavirus outbreak in many countries, such as China, the U.S., Italy, and India, has led to a high utilization rate and purchase of these masks by individuals, in recent months.
Geographically, the facial/surgical mask market is divided into North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), and Middle East and Africa (MEA). Among these, the APAC region is expected to possess a significant share in the market during the forecast period, owing to the increasing awareness among people about the potential outbreak of airborne diseases and rising air pollution levels in countries such as India, China, and Thailand.
Facial/Surgical Mask Market Dynamics
The facial/surgical mask market is expected to be driven by the increasing number of precautionary measures being taken by people to escape from airborne acute and chronic diseases, growing panic due the recent virus outbreaks, and rising levels of air pollution in various countries. Globally, people have become more cautious toward their health and are thus spending considerably on healthcare products, including masks and sanitizers. The rising pollution levels in several major cities has forced daily commuters to use these masks, which is expected to further drive the growth in market during the forecast period.
One of the major restraints in the growth of the facial/surgical mask market is the government interventions in the form of regulation of the prices and limitation of exports to other countries at the time of virus outbreaks. Due to this, companies face hurdles by providing these masks at lower or standard prices. This generally hampers the business growth of companies for a particular period, and therefore this factor can be seen as a hurdle in the growth of the market.
The global facial/surgical mask market is highly competitive, in terms of product pricing and specifications. Many players have introduced different kinds of masks, such as disposable masks and those with various protection layers. Moreover, the e-commerce players compete by providing competitive pricing to the end users.
Some of the key players in the facial/surgical mask market are 3M Company, Honeywell International Inc., Moldex-Metric Inc., Kowa Company Ltd., UVEX ARBEITSSCHUTZ GmbH, SAS Safety Corp., Prestige Ameritech, Dynarex Corporation, and Kimberly-Clark Corporation.
The report offers a country-wise facial/surgical mask market analysis. Some of the major countries covered in the report are the U.S., Canada, Germany, France, the U.K., Spain, Italy, the Netherlands, Norway, Austria, Belgium, China, Japan, India, Australia, South Korea, Brazil, Mexico, Saudi Arabia, the U.A.E., and South Africa.