E-Commerce Automotive Aftermarket Analysis

Automotive E-Commerce Aftermarket Analysis

Component Analysis

• The engine parts category holds the largest market share, of an estimated 30%, in 2024.
• This is owing to the continuous rise in VIO and average vehicle age, which are driving the demand for replacement engine parts.
• The fastest growth in the e-commerce automotive aftermarket is expected by the equipment category, with a CAGR of 11.0%, during the forecast period.
• This is attributed to the increasing number of DIY consumers and the growing demand for parts and accessories to improve vehicle performance, add comfort, enhance the look, and add more functions to the vehicle.

The report offers analysis for the following components

• Engine Parts (Largest Category)
  • Pistons and piston rings
  • Engine valves and parts
  • Fuel injection systems and carburetors
  • Powertrain components and others
• Drive Transmission and Steering Parts
  • Gearboxes
  • Wheels
  • Steering systems
  • Axles
  • Clutch assembly systems
• Suspension and Braking Parts
  • Brake calipers
  • Brake pads
  • Suspension systems
• Equipment (Fastest-Growing Category)
  • Headlights and lighting components
  • Wiper and washer systems
  • Dashboard instruments
• Electrical Parts
  • Starter motors
  • Spark plugs
  • Electric ignition systems
  • Batteries
• Miscellaneous

Consumer Analysis

• The B2B category dominated the market in 2024 with 70% revenue share.
• This is owing to the provision of easy payment options, heavy discounts on bulk buying, and doorstep delivery of heavy parts on online channels, thus reducing logistics costs, to attract B2B consumers.
• In addition, the growing economies and disposable incomes have promoted people’s engagement in online automobile component buying activities.
• There is likewise a boom in online automobile dealings, which has elevated automobile ownership, thus driving the requirement for substitute parts and offering an impetus to the market growth in the B2C bifurcation.
• The B2C category is expected to witness the higher CAGR during the forecast period, of 10.8%.
• The growth of the category is driven by the changing consumer purchasing behavior from brick-and-mortar retail outlets to online shopping, increasing technical knowledge of vehicle owners regarding automobile parts and how to select them, and the easy availability of important information on different components on online platforms.

Based on consumer, the market is bifurcated as follows:

• B2C (Faster-Growing Category)
• B2B (Larger Category)

Channel Analysis

• The third-party retailer category dominates the market in 2024.
• The dominance of the category is attributed to the growing aftermarket sales through e-tailing companies, such as Amazon.com Inc., Alibaba Group Holding Ltd., and eBay Inc.
• The direct-to-consumer bifurcation is expected to witness the faster growth in the market during the forecast period.
• This will be owing to the increasing number of DIY consumers and rising consumer preference to purchase aftermarket components online, directly from the manufacturer, to avail same-day, doorstep delivery, additional discounts, and other benefits.
• Moreover, e-commerce platforms provide flexibility and convenient shopping experiences.
• This mode allows for extensive research and comparison on prices, features, delivery speed, special offers, and other aspects.
• All of these key elements or differentiators make it simple for DIY and DIFM customers to compare products from multiple online sources, which can become tedious at brick-and-mortar stores.
• Therefore, people are rapidly shifting from conventional means of shopping for replacement vehicle parts to getting them online.

The market revenue for the following channels are calculated    :

• Third-Party Retailer (Larger Category
• Direct to Consumer (Faster-Growing Category)