Connected Motorcycle Market Overview
The global connected motorcycle market is expected to witness considerable growth during the forecast period (2020–2030), on account of technology transition and increasing demand for safety and comfort of motorcyclists. Growing trend of long-distance bike riding and increasing preference for off-road biking find significant resonance in the demand for motorcycles. Considering the road fatalities data, involving motorcycles and its riders, bike manufacturers are forced to consider including advanced rider-assistance systems in their upcoming motorcycles to increase rider safety. Increase in such initiatives and product inceptions by road safety authorities and motorcycle manufacturers, and the need to minimize fatal road accidents, the connected motorcycle market is bound to witness high proliferation. The effectiveness of these features will be manifolded if motorcycles are made capable to communicate with other vehicles and infrastructure on road.
The connected motorcycle market on the basis of service provider is classified into original equipment manufacturer (OEM) and third-party service providers. The OEM is expected to remain largest category during the forecast period. OEMs analyze the essential information, such as speed, riding mode, and parking location, and profile the drivers according to their driving behaviour. With this information, OEMs can inform the driver about upcoming service maintenance and can offer warranty and tailormade services to the rider.
The connected motorcycle market in terms of communication is categorized into vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I). The vehicle-to-vehicle (V2V) category held the larger share in the market during the historical period. This is majorly due to enhanced safety of vehicles equipped with communication systems, manufacturing as per government regulations, and less focus on external infrastructure. As per analysis, the vehicle-to-infrastructure (V2I) category would grow faster during the forecast period, owning to increase in realization of shortfalls of V2V communications and newly developed infrastructure for V2I in many countries.
Geographically, Asia-Pacific (APAC) will have the fastest growth in the forecast period, due to high parc number and preference for motorcycles in the region. Connected features have been introduced in sport and luxury motorcycle category there and will eventually trickle down to economy motorcycle category. Hereby, increase in penetration of such connected motorcycles in the APAC region will drive the growth of the market.
Connected Motorcycle Market Dynamics
Drivers
Increase in penetration of luxury and sport bikes in the developing economies, like China, India, and other countries of APAC and Latin America, Middle East, and Africa (LAMEA), is propelling the connected motorcycle market. This is attributed to the increase in per capita income and subsequent rise in purchasing power of consumers. With big data and automation ruling the era, and increasing adoption of artificial intelligence (AI) with IoT, the reliance on such services is expected to increase in future, to cater the challenges of road safety and better strategic management.
Opportunities
More than the pull, push factor from consumer side is driving the technology change. Motorcycles are considered as less safe means of transport, owing to significant share in road accidents and fatalities. The connected motorcycle market comes with solutions to cater to such challenges categorically in less-developed economies of the world, where road density is less and inversely proportional to fatalities and accidents. Advancement in communication technologies and lowering of hardware equipment in the vehicles across the globe is another push factor that would work for the industry to capture high growth.
Connected Motorcycle Market Competitive Landscape
Some of the major OEMs operating in the global connected motorcycle market are BMW Motorrad (brand of Bayerische Motoren Werke AG), Honda Motor Co. Ltd., Yamaha Motor Co. Ltd., KTM AG, Triumph Motorcycles, Kawasaki Motors, and Suzuki Motor Corporation. These companies are increasingly focusing on collaborations with software and communication technology companies to enhance their services and increase their market share. Other third-party solution providers working in this market are Autotalks Ltd., Alpinestars S.p.A., Alps Alpine Co. Ltd., and WIVW (Würzburger Institut für Verkehrswissenschaften GmbH).
The report includes country-wise analysis of the connected motorcycle market. Some of the major countries covered in the report are the U.S., Canada, the U.K., Germany, France, Italy, Spain, China, Japan, India, Thailand, Indonesia, Singapore, Philippines, Australia, Brazil, Mexico, and the U.A.E.
Connected Motorcycle Market Size Breakdown by Segment
The Connected Motorcycle Market report offers comprehensive market segmentation analysis along with market estimation for the period 2014–2030.
Based on Service
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Insurance
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Safety
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Driver Assistance
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Vehicle Management & Telematics
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Infotainment
Based on Hardware
Based on Communication
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Vehicle-to-Vehicle (V2V)
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Vehicle-to-Infrastructure (V2I)
Based on Calling Service
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Emergency Call (eCall)
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Breakdown Call (bCall)
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Internet Call (iCall)
Based on Network
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Cellular Vehicle to Everything (V2X) Communication
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Dedicated Short Range Communication
Based on End User
Based on Service Provider
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Original Equipment Manufacturer (OEM)
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Thirdparty
Geographical Analysis
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North America
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Europe
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U.K.
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Germany
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France
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Italy
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Spain
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Asia-Pacific (APAC)
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China
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Japan
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India
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Thailand
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Indonesia
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Singapore
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Philippines
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Australia
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Latin America, Middle East and Africa (LAMEA)
