Belt-Driven Starter Generator Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024 - 2030)

Belt Driven Starter Generator Market Data

Belt Driven Starter Generator Market Trends & Drivers

Increasing Need for Higher Fuel Efficiency Is a Key Trend in the Market

• The belt-driven starter–generator market is currently being influenced by the increasing demand for higher fuel efficiency, which itself is being prompted by several factors.
• This trend is mainly driven by changing customer preferences, technological improvements, environmental concerns, and legal constraints.
• In nations with high fuel costs, this need is even stronger.
• One of the main reasons behind the rising demand for higher fuel efficiency is the strong emission regulations worldwide.
• More stringent rules and regulations are being implemented on vehicle emissions by government and regulatory organizations to enhance air quality and tackle sustainability problems.
• Automakers are continuously creating new vehicles that consume less fuel and produce lower amounts of harmful gases in response to these regulations.
• Starter–generators play a vital role in improving fuel efficiency in vehicles.
• These systems enable functionalities such as energy recovery and starting–stopping, thereby helping minimize the emission of harmful gases and fuel usage by getting rid of unwanted idling and effortlessly reactivating the engine only when needed.

Increasing Production of MHEVs Drives Market

• The market is being driven by the growing demand for mild hybrid electric vehicles (MHEVs), which require a fusion of sustainability, efficiency, and performance.
• The urgent demand for better fuel economy and reduced emissions in the transportation sector is one of the primary factors augmenting the demand for MHEVs.
• The basic foundation of MHEVs is belt-driven starter–generators. this is because these systems have the dual functionality of serving as both electricity generators as well as starter motors.
• This dual ability helps them efficiently gather kinetic energy during braking and acceleration and convert it to electrical power, which is preserved in the car battery.
• This stored electrical energy can be later used to supply additional power to the engine during acceleration, resulting in the reduction of internal combustion engine usage and a boost in the overall fuel efficiency.
• Further, the scalability and adaptability of the MHEV architecture make it ideal for several types of vehicles, such as passenger cars, commercial vehicles, and light-duty trucks.
• As automakers try to satisfy the changing demands of end users, this scalability not only boosts the economy but also promotes cost-efficiency and innovation in the industry.

Technological Limitations Are Main Challenges for Market Players

• Technological limitation is one of the main challenges in the market as this can obstruct the advancement and adoption of this technology globally.
• These generators provide various benefits, such as higher fuel efficiency and reduction in the emission of harmful gases compared to other technologies, but they face limitations when it comes to power output and reliability over others.
• Due to this limitation, these starter–generators are not perfect or suitable for some particular vehicle segments, such as heavy-duty vehicles and sports cars.
• Moreover, one main technological challenge faced by this market is that, nowadays vehicles are highly equipped with advanced electronic systems, which raises the issue of cybersecurity. Having advanced technological equipment also comes with the risk of data breaches. Which is hindering the market growth.

Belt-Driven Starter Generator Industry Outlook

Voltage Insights

• The 48 V category held the largest revenue share, of around 70%, in the market in 2023.
• One of the primary reasons for the popularity of the 48-V variant is its capability to satisfy the power demands of modern vehicles, along with maintaining the desired fuel economy.
• This variant can provide higher power in comparison to the other alternatives.
• These BSG systems are able to provide power to several electrical components, such as electric power steering, active suspension systems, and advanced driver assistance systems, without overloading the electrical system of the vehicle.
• As manufacturers are continuously incorporating more powerful parts into their vehicles so that customer demands can be satisfied, they are using 48-V variants for powering these progressively complex electrical systems.
• Additionally, this alternative is popular for being compatible with the mild hybrid vehicle architecture, which is gaining increasing popularity in the market.

We have analyzed the products of two voltage outputs in the report:

• 48 V (Larger and Faster-Growing Category)
• 12 V

Vehicle Type Insights

• The mild hybrid category dominated the market, with a share of around 75%, in 2023, and it is expected to do the same in the forecast period.
• Mild-hybrid systems incorporate internal combustion engines with an alternator, which helps in offering extra features such as start-stop capabilities and regenerative braking.
• One of the main reasons for the dominance of mild-hybrid variants on the market is their potential to deliver enhanced fuel economy without any complexity.
• These systems can preserve large amounts of fuel by utilizing the star–stop feature. It shuts down the engine when the vehicle is not moving and restarts it when needed, which decreases idle fuel usage.
• Moreover, these systems offer an effortless transition between electric and internal combustion power, making a comfortable and smoother driving experience in comparison to other conventional vehicles.

Below are the major vehicle types included in the market:

• Mild Hybrid (Larger and Faster-Growing Category)
• Micro Hybrid

Cooling Type Insights

• The liquid-cooled category held the largest revenue share, of 55%, in the market in 2023.
• The popularity of this cooling technique is due to its superior cooling capabilities as compared to others.
• Due to the higher thermal capacity, liquid cooling systems can capture and transfer heat away from the starter-generators.
• This helps in enhancing the reliability and durability of the system as it prevents the overheating of their crucial components.
• Unlike other cooling systems, those using a liquid coolant operate quietly and efficiently.

Below are the major cooling types analyzed during the report:

• Air-Cooled (Fastest-Growing Category)
• Liquid-Cooled (Largest Category)
• Hybrid

Regional Insights

• The European region holds the largest share of the market, and it is expected to do the same in the coming years.
• Europe’s well-developed automotive industry is one of the main reasons for its top position in the market.
• European organizations have always stood at the top in developing and implementing these systems, which gives them an advantage in the global market.
• The strict fuel efficiency standards and emission regulations in this region are other crucial factors increasing the popularity of this system among European OEMs and vehicle owners.
• Moreover, manufacturers are continuously enhancing their vehicles’ fuel efficiency and coming up with new ideas to reduce harmful GHG emissions.

The regions and countries analyzed are:

North America

• U.S (Largest Country Market)
• Canada (Fastest-Growing Country Market)

Europe (Largest Regional Market)

• U.K.
• Germany (Largest Country Market)
• France
• Italy (Fastest-Growing Country Market)
• Spain
• Rest of Europe

Asia-Pacific (APAC) (Fastest-Growing Regional Market)

• China (Largest Country Market)
• India (Fastest-Growing Country Market)
• Japan
• South Korea
• Australia
• Rest of APAC

Latin America (LATAM)

• Brazil (Largest Country Market)
• Mexico (Fastest-Growing Country Market)
• Rest of LATAM

Middle East and Africa (MEA)

• Saudi Arabia (Fastest-Growing Country Market)
• South Africa
• U.A.E. (Largest Country Market)
• Rest of MEA

Belt-Driven Starter Generator Market Share

To remain at the top and build a strong presence, organizations must continuously develop and refine their ideas. Organizations that provide 48-V BSG stand to benefit hugely from the growing demand for this technology in MHEVs. Large organizations with high production rates have the freedom to offer low-priced products, which is leading them to high economies of scale.

Belt-Driven Starter Generator Industry News

• In March 2023, Nexteer Automotive introduced a new e-drive product that consists of a 48-volt integrated belt-driven starter–generator.
• In November 2022, Vitesco showcased a hybrid motorcycle at EICMA 2022.