Automotive In-Vehicle Air Purifier Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024 - 2030)

Automotive In-Vehicle Air Purifier Market Size

Automotive In-Vehicle Air Purifier Market Trends & Drivers

Rise in Electric Vehicle Sales Acts as Significant Trend

• Advanced air filtration systems are a common feature of electric vehicles since they place a high value on creating a comfortable inside climate. The purpose of these devices is to clear the air of allergens and contaminants, making the cabin atmosphere cleaner. By adding an extra layer of air purification and improving the general air quality within the car, installing in-vehicle air purifiers in electric vehicles (EVs) may enhance the air quality inside the cabin and provide a healthy environment to passengers.
• As a result, the growing global use of electric vehicles offers a significant market development potential. The need for extra accessories, such as in-car air purifiers, is set to increase in parallel with the growth of the EV industry.
• Environmental awareness and sustainability are frequently linked to electric automobiles. Eco-friendly materials and energy-efficient designs are key components of in-car air purifiers, which enhance the sustainable image of electric vehicles. Customers who value both clean air in the cabin and clean mobility may find this combination appealing.

Rise in Pollution Level in Air Drives Market

• The level of pollutants in the air is rising due to the rapid urbanization and industrialization. The growing number of vehicles on the road also contributes to the growth of air pollution levels. Due to these factors, the quality of the air is decreasing on a day-to-day basis, causing health problems in many nations. Vehicles emit toxic pollutants, such as nitrogen oxides, carbon monoxides, sulfur oxides, and volatile organic compounds, into the atmosphere.
• Respiratory health issues, such as asthma and COPD, are becoming common, and a poor air quality can make these conditions worse. The WHO estimates the annual mortality from these breathing disorders at over 450,000 and over 3 million, respectively.
• As people now know the adverse effects of airborne allergens and pollutants on their health, they are preferring cars with pre-installed air purifiers. These devices have the ability to remove toxic pollutants and provide a healthier driving environment, to reduce the risk of these illnesses.

Affordability of Automotive Air Purifiers for Price-Sensitive People Is Major Challenge

• Automotive in-cabin air purifiers are expensive for some users. Hence, their adoption is limited in price-sensitive markets, especially in the APAC and LATAM regions, which, otherwise, are major automotive markets.
• The regular maintenance of automotive air purifiers, which includes filter replacements, further drives up costs during their lifetime. These recurring expenses on maintaining these gadgets often discourage consumers from having them integrated into their vehicles in the first place.
• Therefore, market players need to incorporate components that are easily accessible for maintenance into their devices. However, they must also stress replacing the filters on time, in order to guarantee peak efficiency, which will, nevertheless, raise operational expenses for car owners

Automotive In-Vehicle Air Purifier Industry Outlook

Product Type Insights

• The hybrid category is projected to grow at the highest CAGR, of 11.7%, during 2024–2030.
• The main reason for this is the rise in the public awareness of personal health and the effects of air pollution on the environment.
• The rapid urbanization and industrialization act as the reasons for this rapid growth in the demand for hybrid air purifier systems. These devices provide a better output and have more than one type of purification system.
• Air purifiers held the largest share in the product type segment. Variants equipped with HEPA filters or activated carbon filters are the most commonly used globally.

On the basis of product type, the market has three categories:

• Air Purifier (Largest Category)
• Air Ionizer
• Hybrid (Fastest-Growing Category)

Vehicle Type Insights

• The passenger cars category dominates the market, and it is projected to grow the highest CAGR, of 11.8% during 2024–2030.
• This is due to the large number of passenger vehicles on the road, and the fact that air purifiers are easy to install and use in these platforms.
• These components provide healthier in-cabin and a more-comfortable driving experience, which is a key aspect on which car makers now distinguish themselves and their models.

On the basis of vehicle type, the market has various categories:

• Passenger Cars (Larger and Faster-Growing Category)
• Light Commercial Vehicles
• Heavy Commercial Vehicles

Vehicle Class Insights

• On the basis of vehicle class, luxury cars hold the largest share, in terms of revenue generation. This is due to the increasing rate of urbanization and shifting inclination of consumers toward cars with more-premium features that enable enhanced driving experience.
• In addition, to provide more luxury and advanced driving experiences to consumers, manufacturers are providing cars with in-built in-vehicle air purifiers.
• The economy category is expected to grow at the highest CAGR, of 11.9%, for the forecast period of 2024–2030. This is due to the rapid increase in the demand for economy vehicles with in-vehicle air purifier systems and their reducing prices.

On the basis of vehicle class, the market has the following categories:

• Economy (Fastest-Growing Category)
• Mid-Range
• Luxury (Largest-Category)

Technology Insights

• The HEPA category dominated the market, with a revenue share of around 50%, in 2023.
• The main reason for this is the rising concerns about the effect of air pollution on the atmosphere and health.
• HEPA filters in automotive in-cabin air purifiers have the ability to efficiently capture and remove a wide range of small particles, including dust, pet dander, and pollen.

On the basis of technology, the market has the following three categories:

• HEPA Filter (Largest-Fastest Growing Category)
• Active Carbon System
• Photo Catalytic

End User Insights

• Original equipment manufacturers hold the larger market share in terms of revenue generation. This is due to the fact that OEMs integrate an in-vehicle air-purifier system into the car at the time of production itself. These systems are frequently included as standard options in luxury and mid-range cars.
• To increase vehicles’ fuel efficiency and provide comfort to passengers, global players are investing in high-quality air filters. They are also using a separate distribution channel due to the increasing demand for high-end products.
• The aftermarket is expected to grow at the higher CAGR, of 11.5%, during the forecast period. Aftermarket entities provide variety of options for consumers to add in-vehicle air purifier system to their old vehicles, which contributes to the rapid growth of this category.
• In addition, the technological advancements in nano fibers and use of composites and synthetic fibers by aftermarket entities make these devices more accessible, affordable, and efficient.

On the basis end-user, market is segmented into the following categories:

• OEM (Largest Category)
• Aftermarket (Fastest-Growing Category)

Geographical Analysis

• Geographically, North America is expected to hold the largest share during the forecast period. This is due to the presence of a large number of automotive manufacturers in this region.
• The large number of trucks and passenger cars on the roads drives the level of air pollution.
• The action taken by regional government bodies to minimize the pollution level amidst consumers’ concerns for their health are affecting the market growth positively.
• Asia-Pacific is expected to grow at the highest CAGR, of 12.0%, during the forecast period. China, Japan, and India are the key markets in the APAC region due to the growth of the automobile industry here.
• Another main reason for the market growth of the market in the APAC region is the high levels of air pollution and presence of major local and international automakers and auto parts companies.
• In addition, the governments in the APAC region are implementing new regulations to decrease the risk of environmental and health issues. These regulations also include those for the air quality within the vehicles. The APAC region is a center for technological development, and to introduce advanced features and technologies in these components, local and global players are investing in research and development.

The regions and countries analyzed in this report include:

• North America (Largest Regional Market)
  • U.S. (Larger and Faster-Growing Country Market)
  • Canada
• Europe
  • Germany (Fastest-Growing Country Market)
  • U.K. (Largest Country Market)
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia-Pacific (APAC) (Fastest-Growing Regional Market)
  • China (Largest Country Market)
  • Japan (Fastest-Growing Country Market)
  • India
  • South Korea
  • Australia
  • Rest of APAC
• Latin America (LATAM)
  • Brazil (Largest and Fastest-Growing Country Market)
  • Mexico
  • Rest of LATAM
• Middle East and Africa (MEA)
  • Saudi Arabia (Largest Country Market)
  • South Africa
  • U.A.E. (Fastest-Growing Country Market)
  • Rest of MEA

Competitive Analysis

The global automotive in-vehicle air-purifier market is highly competitive, with several players working to gain a larger market share. The main focus of the companies in this market is technical advancements and product innovations, to gain advantages over the competition. Both established and emerging companies offer a wide range of in-vehicle air purifiers, which leads to stiff competition.

Global Automotive In-Vehicle Air-Purifier Industry News

• In January 2023, Panasonic Automotive Systems Company of America, a tier-one automotive supplier, introduced The Nanuet X portable in-vehicle air cleaner in North America. This product stops the formation of mold, germs, viruses, and allergens on surfaces and in the air, in addition to eliminating smells, thus maintaining cabin air purity.
• In January 2023, a strategic investment in M-Filter Group, a filter manufacturer in Northern and Eastern Europe with several production sites in Finland and Lithuania, was announced by the MANN+HUMMEL Group. M-Filter provides a significant line of OEM products for industrial and engine filtration.