Published: July 2017
Report Code: AT11109
Category : Automotive Electronics
The automotive anti-pinch power window system market size is expected to be valued at $3,611.2 million by 2023, witnessing a CAGR of 12.0% during the forecast period. Automotive anti-pinch is a safety system used in the power windows of a car. The technology prevents the winding up of the window if it senses any obstacle in the path of the glass. The electric motor is fitted with a sensor that can sense the resistive force acting against the motion of the glass. As soon as the motor detects an obstacle, the closing action stops immediately and it starts operating in reverse direction. The anti-pinch power window systems help to bring down the window to avoid any injury to the occupant. The use of anti-pinch window is mandated in many countries worldwide, and this feature is provided by many automakers.
The major factors driving its growth in automatic segment in the automotive anti-pinch power window system market is rise in vehicle electrification and growing awareness toward advanced safety features. Passenger cars were the largest user of automotive anti-pinch power window systems due to rapidly growing automotive industry, especially in emerging countries including India, China, Brazil and South Africa, which are generating significant demand for anti-pinch power window. Europe and North America collectively accounted for more than 69% in the global automotive anti-pinch power window system market in 2016, owing to increase in manufacturing of passenger cars in countries, such as China, India, U.S. and Mexico. Rise in passenger car export in developing countries such as India, Brazil and South Africa is driving the growth of market. Stringent government regulations towards vehicle safety in these regions are expected to further drive its market. Europe was the largest market for automotive anti-pinch power window systems in 2016 and is further expected to witness an increase in demand due to rising demand of luxury passenger cars.
The key trend in the automotive anti-pinch system market is strong growth in demand of luxury vehicles in developing countries, which are mostly equipped with anti-pinch feature. Increasing disposable income of a section of the population, which is the target audience for such products, is aiding the growth of luxury cars in developed countries. Leading automakers, including Audi, BMW, General Motors, Honda, Hyundai, Land Rover, Lexus, Mercedes-Benz, Tata Motors, Toyota Motors and Volvo offer anti-pinch feature as a standard or optional offering in some of their cars. For instance, Hyundai Santa Fe comes with anti-pinch feature as well as auto-down feature in all the front power windows. Tata Motors is offering anti-pinch feature in its Zest model. The recently launched Volkswagen Ameo also has anti-pinch power window feature as its standard offering.
The factor driving the automotive anti-pinch power window systems market is high usage of advanced safety systems. The advanced security systems in automobiles are not only limited to high end premium vehicles, they are also available in small and medium segment cars. Increase in awareness towards these safety systems are driving the market. Anti-pinch windows are also being installed in entry-level and mid-priced vehicles due to increase in demand from emerging countries such as Brazil, India and South Africa. Stringent safety norms are being introduced by several regulatory bodies across the globe, the automotive OEMs are replacing mechanical components with automatic equipment such as anti-pinch windows. OEMs and suppliers are working on improving efficiency of the vehicle due to increase in demand for advanced safety features from customers. Technically advanced and innovative safety systems are being continuously developed by automakers and integrated with vehicles to comply with safety standards thus, driving the market for anti-pinch power window systems.
The factor restraining the growth of the automotive anti-pinch power window system market is high chances of the system failure. Failure to properly repair these systems will have a direct impact on customer safety and retention. The anti-pinch window system is controlled by a small module which is integrated into the power window switch on the driver’s door. If the vehicle loses battery power or the power windows require repair, the power windows motor will need to be re-trained so that it can be adjusted with the window travel limits.
The market is majorly dominated by Tier 1 players having presence across the globe. Some of the major players in this market are Robert Bosch GmbH, Continental AG, Delphi Automotive PLC, Magna International Inc., Brose Fahrzeugteile GmbH & Co. and NXP Semiconductors. Product launches and strategic partnerships have been the major recent developments in the automotive anti-pinch power window system market.
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