Australia E-Commerce in Automotive Aftermarket Size & Share Analysis - Emerging Trends, Growth Opportunities, Competitive Landscape, and Forecasts (2025 - 2032)

Australia E-Commerce in Automotive Aftermarket Emerging Trends

Click-and-Mortar Retailing Is a Key Market Trend

• Consumers’ feeling about an all-online automotive aftermarket platform is not completely clear, click-and-mortar retailing is trending in the e-commerce in automotive aftermarket. This model comprises traditional retailers who have an online presence, consequently allowing customers to place order for the parts and pay for them online and pick them up at the physical store.
• This operational model incorporates e-commerce into brick-and-mortar stores, thus mutually eliminating each other’s drawbacks.
• E-commerce platforms allow retailers to establish an online presence and upload their inventory and product listings online, thereby making it easier for them to reach customers. This also makes the purchasing experience convenient and smooth for customers, since they do not have to physically look for certain products from store to store.
• They can simply look the product up online and reach the store to pick it up. This distribution method integrates the comfort offered by e-commerce, while eliminating the waiting and delivery times.

Growing Automotive Aftermarket Is a Key Driver

• The growth of the overall automotive aftermarket has a direct impact on the advance of the e-commerce in the automotive aftermarket. As per the Macrotrends, the urban population in Australia in 2023 was over 23.0 million, a 2.55% increase from 2022, and 22.4 million in 2022, a 1.43% increase from 2021. This increasing urbanization, coupled with the increasing disposable income, is propelling the increase in vehicle ownership. Thus, VIO continues to rise, creating an ample demand for aftermarket components.
• According to the Bureau of Infrastructure and Transport Research Economics, the number of registered motor vehicles in the country was 21.2 million on 31 January 2023 an increase of around 2.3 per cent between January 2022 and January 2023.
• Additionally, the number of registered vehicles increased across every state and territory. Queensland, Western Australia, and Tasmania recorded the highest proportionate increases in vehicle registrations, 3.0%, 2.9% and 2.3% respectively. Queensland, Victoria, and New South Wales collectively accounted for over 76% of all registered motor vehicles which made them the states having highest number of vehicle registrations.
• Moreover, with the rising average age of vehicles, the automotive aftermarket would witness significant growth in Australia. The rise in the average age of the vehicles is primarily due to car loans, which stretch for up to 5–6 years, and better-quality vehicles, which themselves last longer. The country is expected to witness a further rise in the average age of vehicles during the forecast period, which will drive the market growth. Aftermarket component manufacturers will compete to gain new customers with varying methods like an e-commerce presence and extensive product portfolios.

Australia E-Commerce in Automotive Aftermarket Segmentation and Category Analysis

Component Insights

• Electrical parts dominate the largest category with a market share of 20% in 2024. This is due to their essential role in the vehicle functionality, regular replacement needs, and emerging demand driven by electrification trends. Electrical parts such as starter motors, spark plugs, electric ignition systems, and batteries are essential for vehicle operation, undergoing consistent wear and tear which compels periodic replacement.
• The country has also harsh climate specifically high temperatures which increases the speed of battery degradation which creates a steady demand for replacements. Moreover, the growing trend of electric vehicles (EVs) and hybrid cars has increased the dependency on the advanced electrical systems which drives the sales of these parts.

This segment is divided into the following categories:

• Engine Parts
  • Piston and Piston Rings
  • Engine Valves and Parts
  • Fuel Injection Systems and Carburetors
  • Powertrain Components and Others
• Drive Transmission and Steering Parts
  • Gearboxes
  • Wheels
  • Steering Systems
  • Axles
  • Clutch Assembly System and Others
• Suspension and Braking Parts
  • Brake Calipers
  • Brake Pads
  • Suspension Systems
  • Other Parts
• Equipment (Fastest-Growing Category)
  • Headlights and Lighting Components
  • Wiper and Washer Systems
  • Dashboard Instruments
  • Other Equipment
• Electrical Parts (Largest Category)
  • Starter Motors
  • Spark Plugs
  • Electric Ignition Systems
  • Battery and Others
• Miscellaneous

Channel Insights

• The third-party retailer category holds the largest market share of 70% in 2024. This is attributed to the easy availability of a wide range of products and hassle-free transactions with timely delivery are resulting in a shift to the online purchasing of automotive replacement parts from getting them at the traditional brick-and-mortar stores.
• Many e-retailers like Alibaba Group Holding Ltd., Amazon.com Inc., and Wal-Mart Stores Inc., offer automotive components on their portals, therefore making the access easy for consumers.

Further, two types of channels have been analyzed:

• Third-Party Retailer (Larger and Faster-Growing Category)
• Direct to Consumer

Consumer Insights

• Garage owners hold the largest share of 45% in 2024. This is mainly due to the convenience, easy availability, and affordability delivered to vehicle owners by these entities. Garages provide professional expertise which confirms rapid diagnosis and resolution of vehicle problems and in this way, it becomes trusted choice for consumers.
• The incorporation of e-commerce platforms has further accelerated their operations which allow them to procure an extensive range of components at affordable prices. Consequently, they provide cost savings offers to consumers.

This segment has four categories:

• Garage Owners (Largest Category)
• Mechanics
• Spare Parts Retailers (Fastest-Growing Category)
• B2C

Australia E-Commerce in Automotive Aftermarket Share

The players in the market have been involved in product launches to attain a significant position in the recent years. Australia is the ninth-largest destination for U.S. auto parts exports. Moreover, Australian companies, including Carparts2u, Car Mods Australia, Repco, and Pro Speed Racing, provide a wide range of vehicle components via e-commerce platforms for replacement.

Australia E-Commerce in Automotive Aftermarket News

• In February 2025, Bosch launched new products for the Australian automotive aftermarket, including the EFB Battery (M24R), C70B Battery Charger, EVO Spark Plug, ClearAdvantage TL Wiper Blades, and a refreshed range of engine lubricants to meet evolving vehicle needs.
• In November 2024, Alibaba combined its local and global online shopping platforms into one group called the Alibaba E-commerce Business Group. This move was made to simplify operations and stay competitive with new e-commerce companies worldwide.
• In November 2023, Amazon partnered with Hyundai to make it easier to buy cars online and add Alexa to Hyundai vehicles for voice control and smart features. Hyundai also chose Amazon Web Services (AWS) to improve its customer experience and business operations.