Advanced Visualization Market Research Report by Offering (Hardware and Software, Services), Solution Type (Enterprise-Wide Thin Client-Based Solutions, Standalone Workstation-Based Solutions), Modality (Magnetic Resonance Imaging, Computed Tomography, Ultrasound, Radiotherapy, Nuclear Medicine), Application (Radiology/Interventional Radiology, Cardiology, Orthopedics, Oncology, Vascular, Neurology), End User (Hospitals, Imaging Centers)- Global Industry Revenue Estimation and Demand Forecast to 2030

Market Overview

The global advanced visualization market size stood at $2.52 billion in 2021, which is expected to reach $5.08 billion by 2030, advancing at a CAGR of 11% during 2021–2030. This is primarily attributed to the technological advancements in such solutions and increasing awareness about their benefits. In addition, the rising demand for accurate and early diagnoses, especially for chronic diseases, is another factor expected to aid the domain growth during the forecast period.

Lately, there have been many technological innovations in the healthcare sector. Specifically, those in radiology have significantly revolutionized the existing clinical practice, by allowing for the development of technologically modernized diagnostic imaging systems. For instance, MRI improvements have led to an enhanced image quality and development of hybrid MRI machines with advanced visualization, which help overcome the limitations of conventional modalities.

Similarly, the developments in the 3D and 4D ultrasound technology have offered capabilities ranging from a better assessment of congenital birth defects to dynamic and multi-planar views of the fetal heart. For instance, the 4D ultrasound technique allows for the live-motion viewing of a baby’s organs and heartbeat. This increases the compliance for these solutions globally and drives the growth in their adoption.

These modernized tools essentially offer several advantages in analyzing complex chronic disorders that involve anatomical changes in the body. For instance, these tools can analyze and characterize the respiration-induced motion of the human body and also provide information on the actual shape of the anatomical objects in motion, reduce structural distortion, and identify the dynamic range of motion, to help make radiotherapy planning more specific. They also aid in the decision of whether to employ standard or gated therapy for a particular disease. Mammography, MRI, and computed tomography with AV technologies can project and determine the size and depth of specific tumors in the body.

Some of the advanced visualization tools also help in monitoring gastrointestinal diseases. The awareness about the benefits offered by these tools has increased, since various non-profit organizations are launching disease awareness months and conducting educational workshops, conferences, and seminars.

The growing health awareness and shift toward preventive healthcare have led to a rise in the demand for efficient and early diagnoses. Thus, The use of diagnostic imaging has increased due to the growing awareness about the utilities of these modalities for the diagnosis and treatment of various diseases. Essentially, the transformation in diagnostic procedures has revolutionized the overall healthcare system.

Additionally, the high cost associated with treatment and the long-term pain and suffering due to various disorders have shifted people’s interest toward preventive healthcare. With the changing lifestyle and increasing prevalence of chronic disorders, such as CVDs, cancer, neurological disorders, and diabetes, people are becoming more conscious of their health and increasing their visits to hospitals and diagnostic centers for regular health checkups.

Hardware & Software Accounted for Larger Share

The hardware & software category accounted for the larger advanced visualization market share, in 2021. This is primarily attributable to the growing demand for AV products for the accurate and early diagnosis of chronic diseases, which are now enabled by the technological innovations in radiology. In addition, in the recent few years, there has been a surge in the adoption of these systems in diagnostic centers as well as hospitals for better workflow efficiency. Furthermore, hardware & software can be integrated with picture archiving and communication systems for even-smoother operations.

The PACS technology is used to communicate diagnostic results across healthcare organizations. It is being connected with other enterprise systems, including electronic medical records and health information systems, to improve patient care. Most PACS developers are now integrating AV software into their systems to offer cutting-edge post-processing solutions for a specific application, often in collaboration with independent software vendors.

This model allows suppliers to provide affordable solutions and improve healthcare organizations’ workflow efficiency. Additionally, it allows radiology departments to make the most of their PACS workstation investments and prevent the delays caused by relaunching applications or losing data while moving images across servers. Therefore, it is expected that the incorporation of the AV technology into PACS will further boost AV software requirements in the coming years.

Enterprise-Wide Thin-Client-Based Solutions To Witness Faster Demand Growth

The demand for enterprise-wide thin-client-based solutions is expected to register the higher CAGR, of more than 12%, in the forecast period, primarily attributed to the growing demand for visualization products in medium-sized and large hospitals. In addition, the various advantages offered by them, such as a higher data storage capacity, multi-user interface, centralized post-processing solutions, and streamlined analysis, is making these variants popular.

Enterprise-wide thin cloud-based solutions are centered on a server–client design, which incorporates the data on the server side, instead of each platform. It is a multi-user interface, which helps in facilitating communication between different departments in a hospital, such as the radiology departments, intensive care units, and physician offices.

Magnetic Resonance Imaging Leads the Segment

Based on modality, the magnetic resonance imaging category garnered the largest market size in 2021. MRI is a non-invasive technique that produces detailed anatomical images of the organs and other structures in the human body. It is mainly used for the detection of tumors, internal bleeding, and infections and for treatment monitoring. An MRI can be done for the blood vessels, abdomen and pelvis, head, chest, bones and joints, and spine. It employs a magnetic field and pulses of radiofrequency current to make anatomical images and does not involve the use of the damaging ionizing radiation. Enabled by the extensive R&D, advanced MRI visualization helps in the assessment of both the anatomical and physiological characteristics of diseases and conditions.

Radiology/Interventional Radiology Leads Application Segment

Radiology/interventional radiology accounted for the largest market share, in 2021. This is on account of the surging adoption of server-based AV programs, shifting inclination toward process automation, and digitalization of the instruments used in the radiology department. Modern radiography tools enable a quick assessment of the morphology and physiology of the tissues and organs and present quantitative analysis, thus leading to their application in multiple clinical areas.

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Hospitals Are Largest End Users

Among the various end users, hospitals accounted for the highest advanced visualization market revenue, in 2021, due to the surge in the incidence of respiratory, cardiovascular, and neurological diseases. In most cases, hospitals offer diagnoses, screening, medication, consultation, surgical procedures, and post-operative therapy all in one place. This makes it simpler for patients and lowers the treatment duration and, in some cases, the expenditure as well.

Imaging centers are predicted to witness the highest CAGR during the forecast period owing to the surging number of imaging centers in developing countries. Numerous small-scale healthcare facilities in such regions lack sophisticated diagnostic equipment, including MRI and CT scanners. As a result, patients get tested at diagnostic centers.

North America Is Market Leader

North America led the market in 2021 with a market share of more than 32%, driven by the increasing prevalence of chronic diseases, including cardiovascular diseases, cancer, and other neurological disorders, and the growing aging population in the region. Furthermore, the U.S. government spends a significant portion of its GDP on healthcare. As the healthcare expenditure increases, the adoption of such advanced solutions will also rise.

Hardware & software accounted for the larger share in North America, in 2021, due to the increasing prevalence of cardiovascular diseases and a developed reimbursement structure for diagnostic procedures. Moreover, these systems possess the capability to reduce medical expenses and enhance outcomes. The U.S. is expected to hold the major share throughout the forecast period on account of the increasing focus on value-based care in the country.

Top Players in Advanced Visualization Market Are:

• General Electric Company
• Siemens AG
• Canon Inc.
• Koninklijke Philips N.V.
• Fujifilm Holdings Corporation
• Agfa-Gevaert N.V.
• Carestream Health
• Ziosoft
• Toshiba Corporation
• Visage Imaging Inc.

Market Size Breakdown by Segment

The study offers a comprehensive market segmentation analysis along with market estimation for the period 2017-2030.

Based on Offering

• Hardware and Software
• Services
  • Implementation Services
  • Post-Sale and Maintenance Services
  • Consulting/Optimization Services
  • Training and Education Services

Based on Solution Type

• Enterprise-Wide Thin Client-Based Solutions
• Standalone Workstation-Based Solutions

Based on Modality

• Magnetic Resonance Imaging
• Computed Tomography
• Ultrasound
• Radiotherapy
• Nuclear Medicine

Based on Application

• Radiology/Interventional Radiology
• Cardiology
• Orthopedics
• Oncology
• Vascular
• Neurology

Based on End User

• Hospitals
• Imaging Centers

Geographical Analysis

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
• Middle East and Africa
  • Saudi Arabia
  • South Africa