The global volumetric video market is projected to generate $13,939.6 million revenue by 2030, advancing at a CAGR of 28.8% during 2024–2030. This can be ascribed to the integration of AR in the marketing strategy, increasing need for better customer experiences, technological advancements in diagnostic imaging, surgery, and healthcare training, and advancing signage & advertisement industry. Additionally, the proliferation of content delivery devices, such as smartphones, AR/VR HMDs, and volumetric displays, is driving the demand for three-dimensional content, which further contributes to the prosperity of the market.
Based on offering, the market is categorized into hardware, software, and services. Among them, the hardware category accounts for the largest revenue share, of 45%, in 2023, and it is further expected to maintain its dominance during the forecast period. This is because multiple type of cameras, sensors, and other pieces of hardware are needed for creating volumetric video content. This is why several companies are engaged in the development of the associated hardware, seeing the growing demand for innovative and lightweight products among content creators.
The medical category, based on vertical, will register significant growth in the coming years. This can be attributed to the increasing usage of such videos for training purposes, where mixed simulations are used to offer users engaging and immersive visual experiences. This technology is also widely used for developing holograms during medical imaging, for 360-degree views of entire organs during surgical procedures.
Additionally, the sports, events, & entertainment category significantly contributes to the market growth. This is due to the rising investment by governments for the advancement of the technologies used in sports. This technology is also extensively employed in making 3D movies, documentaries, and other digital content, which consumers prefer a lot nowadays.
Based on content delivery platform, the market is divided into projectors, AR/VR HMDs, smartphones, and volumetric displays. Among these, AR/VR HMDs contribute significant revenue to the market. This is due to the large number of HMD providers across the globe and the wide usage of such products in the medical sector for providing a novel experiential learning environment, to transform medical education. Moreover, the growing gaming and entertainment industry contributes to the category’s growth.
Geographically, North America holds the largest revenue share in 2023, and it is further expected to maintain its dominance during the forecast period. This is due to the huge number of industry giants, technological innovation in the sports, events, and entertainment sector, increase in the usage of AR/VR devices, and high count of studios engaged in volumetric content production for gaming as well as filmmaking.
The U.S. contributes the majority of the revenue to the market in the region, owing to the high number of educational institutions and hospitals where such AR/VR devices are used, as well as due to the frequent product launches in the nation.
APAC will register the fastest growth during the prediction period. This can be ascribed to the high government spending for technological advancement in sports, education, and training programs, rising consumption of innovative videos, and surging count of product launches in the region. Furthermore, the booming gaming industry, especially in China and Japan, will contribute to the progress of the regional market.
Some of the major players in the volumetric video market are Microsoft Corporation, Intel Corporation, 4Dviews, 8i, IO Industries Inc., Scatter, Metastage, and Mark Roberts Motion Control.