South Africa E-Cigarette Market to Reach $62 Million by 2024

  • Published: July 2019

South Africa e-cigarette market is expected to reach $62.0 million by 2024, citing a CAGR of 18.6% during the forecast period. Rising number of deaths due to traditional cigarette smoking as well as increasing awareness towards the risk associated with toxins present in traditional cigarettes is boosting the market growth. Furthermore, the availability of e-cigarette and vape juice through online channels is also driving the adoption of e-cigarettes, according to P&S Intelligence.

Insights on market segments

According to type, South Africa e-Cigarette market is segmented into vaporizer, vape mod, cig-a-like, and T-Vapor. Of these, T-vapor category is expected to witness fastest growth during the forecast period; owing to the ability to produce inhalable vapor, similar to regular e-cigarettes.

South Africa e-cigarette aftermarket is categorized into refill, battery and charger, and others, which includes atomizers, tanks, and coils. Of these, e-cigarette refill aftermarket is further categorized as nicotine-based and non-nicotine-based liquids, where the latter non-nicotine liquid category is expected to witness fastest growth in the coming years in the market. Smokers trying to quit smoking are adopting non-nicotine-based e-liquids, with an aim to reduce the level gradually to zero. The non-nicotine-based e-liquids are available in a variety of flavors, further attracting more buyers to adopt these e-liquids.

Growing health awareness in the country

The awareness pertaining to the harmful effects of smoking and use of traditional cigarettes is increasing day by day. This is resulting in the development of alternatives that help consumers quit traditional cigarettes. In South Africa, 48.0% of all men and 34.5% of all women smoked tobacco in 2018. Around 42,500 citizens were killed by diseases caused by tobacco every year. Cancer caused by smoking is one of the major concerns affecting the populace. E-cigarettes prevent the intake of more than 4,000 chemicals that are present in tobacco smoke. Due to the various benefits offered by e-cigarettes over traditional cigarettes, there is an increasing demand for e-cigarettes in South Africa.

Additionally, increasing government initiatives, such as a rise in tax rates and improved regulatory control, are also contributing in growing consumption of e-cigarettes, which has made consumers to shift toward nicotine-based devices. Hence, on account of rising benefits of e-cigarettes over traditional cigarettes, and with growing health awareness among consumers, demand for e-cigarettes is increasing in the country.

Shift toward tobacco alternatives to provide significant opportunities

With a rapid rise in the number of people addicted to tobacco smoking, e-cigarettes are gaining value as an alternative to traditional cigarettes. Tobacco companies are shifting from traditional products to next-generation vaping devices, which is attributed to a greater number of people, particularly teens, who are suffering from serious health issues caused by tobacco intake. Additionally, in South Africa, e-cigarettes are being seen as a consumer product and therefore are easily available at shopping malls, kiosks, and retail outlets. The colorful packaging has also attracted the youth toward e-cigarettes in the country.

E-cigarettes are also being adopted by consumers as an alternative to tobacco cigarettes, as they reduce the cost incurred in smoking tobacco. With focus on replacing conventional tobacco cigarettes and providing a healthier vaping technology in terms of the amount of chemicals released, the e-cigarette market is expected to register significant growth in the forecast period.

Browse report overview with 48 tables and 37 figures spread through 106 pages and detailed TOC on "South Africa E-Cigarette Market Research Report: By Product (Cig-a-like, Vaporizer, Vape Mod, T-Vapor), Gender, Age-Group, Distribution Channel (Vape Shops, Online, Hypermarket/Supermarket, Tobacconist) - Industry Size, Share, Trends and Growth Forecast to 2024" at:

Competitive Landscape

E-cigarette industry has been unregulated in South Africa, yet the sales and marketing of e-cigarette is proliferating on online platforms. E-cigarette are also increasingly being sold through vape shops in the country, and based on personal preferences of populace, e-cigarette consumers purchase products primarily from online channel or through vape shops. The e-cigarette market in South Africa is dominated by international players, primarily from China that leads to fragmentation of the market. Companies such as Shenzhen IVPS Technology Corporation Ltd., Shenzhen IJOY Technology Co. Ltd., Joyetech Group, and JUUL Labs Inc. are the key players operating in the market.

South Africa E-Cigarette Market Segmentation

Market Segmentation by Product

  • Cig-a-like
    • Disposable
    • Rechargeable
  • Vaporizer
    • Open tank
    • Closed system
  • Vape mod
  • T-vapor
    • Heat-not-burn
    • Infused

Market Segmentation by Gender

  • Male
  • Female

Market Segmentation by Age-Group

  • 16-24
  • 25-34
  • 35-44
  • 45-54
  • 55-65
  • 65+

Market Segmentation by Distribution Channel

  • Vape shop
  • Online
  • Hypermarket/supermarket
  • Tobacconist
  • Others

South Korea E-Cigarette Aftermarket Segmentation

  • By Type
    • Refill
      • By liquid
        • Nicotine
        • Non-nicotine
      • By flavor
        • Fruit
        • Tobacco
        • Menthol
        • Candy
        • Savory/spice
        • Bakery/dessert
        • Beverage
        • Menthol tobacco
        • Others
    • Battery and charger
    • Others