The increasing urban population, high elasticity and excellent bond strength of non-woven adhesives, rising awareness about infant and women hygiene, and technological advancements are some of the major factors behind the growth of the global non-woven adhesives market. Moreover, the rising aging population and increasing product demand in the healthcare industry are driving the market. Due to these factors, the market generated around $2.0 billion revenue in 2020, and it is projected to witness significant growth during the forecast period (2021–2030).
The impact of the COVID-19 pandemic on the demand for non-woven adhesives has been minimal. In order to prevent this disease, many guidelines were issued by governments, such as the mandatory wearing of face masks, and encouragement of the heightened use of sanitary products, which is resulting in the increasing demand for non-woven fabrics owing to their usage in face masks, surgical gowns, and sanitary products. The growing hygiene concerns in the wake of the pandemic are thus resulting in the increasing demand for non-woven adhesives.
The non-woven adhesives industry is categorized into amorphous polyalpha olefin (APAO), styrenic block copolymer (SBC), ethylene vinyl acetate (EVA), and others, on the basis of type. Among these, the APAO category held the largest share in the market in 2020, and it is expected to grow at a significant rate during the forecast period. This can be ascribed to the high peel strength and shear resistance that APAO imparts to disposable adult and baby hygiene products, which are witnessing a high demand. Moreover, this type is used in medical products, which are also experiencing a surge in demand.
Further, the non-woven adhesives market is classified into baby care, feminine hygiene, adult incontinence, medical, and others, on the basis of application. In 2020, the baby care category accounted for the largest share in the market owing to rising infant population, increasing awareness about baby hygiene worldwide, and surging need for humidity and odor control in baby care products.
Globally, Asia-Pacific (APAC) occupied the leading position in the market in 2020, and it is expected to continue showing this trend in the upcoming years. This can be credited to the rising per capita income in this region and low raw material and labor costs, which have resulted in the setting up of manufacturing bases in this region by many non-woven adhesive and hygiene product manufacturers.
Players in the non-woven adhesives industry have been expanding their production capacity to meet the increasing demand for such materials. For instance, in February 2020, Henkel Adhesives Technologies India Pvt. Ltd. inaugurated a new production facility in Kurkumbh, India, with a total investment of around $57.0 million. This facility is helping the company meet the growing demands of Indian industries for high-performance sealants and adhesives.
Some of the major players operating in the global non-woven adhesives market are Henkel AG & Co. KGaA, H.B. Fuller Company, Arkema SA, Moresco Corporation, Beardow Adams (Adhesives) Ltd., Lohmann-Koester GmbH & Co. KG, ADTEK Malaysia Sdn Bhd., Savare Specialty Adhesives LLC, Cattie Adhesive Solutions LLC, and Palmetto Adhesives Company Inc.